Why Supermodel Karlie Kloss Quit Victoria’s Secret to Build a Tech Empire

Let's face it, everyone's juggling long busy days. That's why Icebreaker's gum is made for the go getters. With flavor crystals that deliver a bold cooling effect, Icebreakers keeps you refreshed and ready to take on whatever's next. And here's a bonus. The pack fits perfectly in your car, cupholder or bag, so it's within reach when you need it most. Grab Icebreakers gum online or at a store near you.

Your home should show off who you are, telling your story in every detail, meeting you where you are. Ashley has styles that balance timeless appeal and modern trends to bring your personal look home. Pairing eye catching design with features like stain resistant performance fabric, Ashley offers well crafted, affordable pieces built to stand up to real life. Plus they provide fast, reliable white glove delivery right to your door. Visit your local Ashley store or head to Ashley.com to find your style.

A woman who does it all.

Her name is Carly C.L.

She'S one of the most recognizable faces in the modeling industry. She's a supermodel, she's an entrepreneur, she's a philanthropist. She is also a computer coder. Founded code with Posse in 2015.

Karlie Kloss welcome to the burnouts.

I want to go back to when you were 14 years old. That's when you were scouted, right? I want to know what did your early career look like?

Oh my God, I think it was 13 actually.

Your life completely flipped upside down. Was it like overnight?

Did you ever watch Hannah Montana?

Did we what? Did we watch Hannah Montana.

That's who I talk to. Many people don't know that reference. That's what I felt like my life was because before social Media I was 13 years old walking in a mall in Missouri and discovered and it, and it pretty quickly happened that I was so sort of signed with a big agency and by the age of 15, same week I was starting high school, I was trying to find my locker on a Monday, finding my way around, you know, classes. And then by Friday I was walking on exclusive in New York Fashion Week for Calvin Klein.

Wow.

And it was September 2007. So it was a different world. I mean that was a time in fashion where those sorts of runways were the breakout. That's where I overnight I had a unbelievable success and momentum and had to figure out how to juggle both. And so I was constantly on a plane between St. Louis and New York. I had an apartment from the age of 15 onwards and had my mom or aunt or teacher, neighbor, somebody sort of chaperoning me and I was jet setting to Paris for fashion week, walking into couture, opening for Dior, traveling to Tokyo for Karl Lagerfeld to be in the Chanel show, or unbelievable experiences that I was having so quickly. But I was also going back home to St. Louis and starting my high school years. And that was such a period of juggling. That's why I reference Hannah Montana, because that's the only way I can describe this sort of double life that I had. And my friends back home had absolutely no idea. They weren't reading Italian Vogue. They didn't know any other references. Not only because we lived in Missouri, but like, it just was a different, different world and a world that I had not paid attention to before. I was in the middle of it.

Wait, so what did the other kids think of you?

They definitely were like, where is Carly? She's just gone. But then also, I mean, I was such an awkward, tall, pale, 15 year old girl. Like everybody else feeling so uncomfortable in their skin. I couldn't get a date. Not that I was like really actively trying to, but I also was like, I would like somebody to like me or like ask me out on a date. Did not happen literally until prom. The guy that I had a crush on, finally, he was like three feet shorter than me.

But we need photos. We need photos immediately.

Photos on the Internet. It was such a crazy period of my life and it was before social media, so nobody understood what I was experiencing. But it was like my secret jet setting, living this, you know, incredible career and working really hard as well and coming back home. We had bleached eyebrows from walking in like Balenciaga Couture, going back into math class. And you guys are similar. I mean, the way that you've juggled your careers from a young age and starting so many different things and being in school, it's not dissimilar.

I don't know if it's quite the same. I wouldn't put myself on the Dior Runway, but, you know, we'll.

We'll see.

But I'm so curious, like, if you don't mind me asking, like, what do you do? You're 14. Yeah. You make your first paycheck. Like, are you saving it? How did you buy an apartment as a teenager? Did you feel like you had to be an adult from an early age?

Oh, good. Completely. I mean, I, I am such a frugal girl, like, still to this day, which is why I love Fia, because I don't care how much, you know, success or money that I ever sort of like, I want a bargain. I want a deal. I want to make sure I'm buying it as smart as possible. So thank you, Fia. But I. I was always saving every dollar I made. I was always flying economy class. A client would pay for me to sit in business class. I would go call the airlines, literally downgrade myself, collect the difference in the airfare, which would be thousands and thousands of dollars. They would send me a voucher in the mail for, like $10,000, but I would still upgrade with my miles back to my first class seat. So I was still sitting in the same seat, but I just collected all the cash. I don't know if they let you do that anymore. But then I would fly my entire family on vacation around the world with these credits. I always saw my career in fashion as a bit of a means to an end. It was a way to make unbelievable money as a young, you know, uneducated person. I hadn't gone to grad school, and I just had this unbelievable access to an opportunity, and I ran for it. For me, it was sort of a job that I feel like happened to me. And it was only later that I recognized that I could actually use it to do so much more that was more authentic and was more reflective of, like, what really makes me tick, which is where Koda Klossy sort of eventually developed, and business as well. Modeling was sort of my wedge into the rest of the world.

When did you realize that modeling wasn't the end all be it for you. You wanted more out of life.

The whole way through, from the very beginning, I always sort of thought, like, this is incredible again, like, it sort of happened to me. I wasn't somebody who was, like, banging down doors with my portfolio, like, please take a chance on me. It happened so quickly and so overnight that I was just trying to keep up. And I feel so grateful that I was at the right place at the right time.

Missouri Mall I'm going to walk around, girl. Sophia's like, where are you this week? I'm like, I'm working remote. I'm just walking around a mall in Missouri.

You're like, discover me. I think you're fine.

Phoebe, when did you have, like, the switch into, like, I have this incredible career in modeling now. I want to start doing stuff in stem. There's this other facet in my brain.

I want to work on from the start of my fashion career. Always thought, I'm gonna do this. As long as it's fun, as long as I'm enjoying it, because I could See, very quickly, even though I was 15 years old, there were a lot of complicated factors to the industry. There were a lot of people who were not happy and not enjoying it. And I was like, this is an amazing creative world that I love, and I want to experience it, learn all that I can. And I did. I was a fly on the wall. And some of the most extraordinary ateliers in the world. You know, I have gotten to work. The greats of my. Of my lifetime. Oscar de la Renta, Ralph Lauren, Karl Lagerfeld, John Galliano. I mean, the list goes on and on and on. And photographers as well. Steven Meisel, Peter Lindbergh, Patrick De Mar. All of the greats that I could have ever dreamt of, I got to work so closely with. Same thing, photographers, makeup artists, stylists. So I feel like I have such a deep appreciation for the industry. But again, I kind of always thought it was a job, it was something I was doing. I didn't feel like it was who I was. Which was sort of an interesting evolution once social media hit the scene. And I want to say it was really more Instagram that changed the fashion industry for me. That was 2011. I graduating high school and really make a decision to go fully to New York and commit myself entirely to this career and just sort of see where it takes me. And then I would go back to school. I mean, it was like. It just didn't stop. I signed my first contract with Victoria's Secret, and by that time, I had already done so many Vogue covers, and social media was developing, and that was really when I started to become more known as a person, not just a face in a picture. And people started taking more interest in what I had to say. Social media really unlocked opportunities for me as a model and my peers. And that was really all kind of happening around the same time, 2012. You know, it's funny, I think about you guys and everyone, even younger, growing up in a world social media has always existed, and how much pressure that must be to sort of come up through your awkward years, your teenage years of feeling so uncomfortable in your skin and judged by your peers.

You're totally right. I think you were at this perfect inflection point before models had social media. We saw them on billboards, but we didn't know them as people at all. But I'm curious, what was that like for you? Because I'm sure that also brings heightened scrutiny. It's hard to exist and talk and have a platform because people are always going to be critical and you were so young too. What was that experience like for you?

Yeah, I was so young when I started, but I think that the difference is that I saw social media as a tool for me to build my business. It was a professional tool. I didn't think about it as me, Carly, the vulnerable early 20 something person putting myself out there. I saw it as a way to sort of have a voice and use the platform to show who I am beyond just what I look like or the campaign or product I was selling, but really show what I stood for and what my interests were. I never took anything personally because I didn't know anybody. All the mean comments like I didn't know those people. It must be a whole other experience for you guys and for everyone younger that has sort of grown up in this social media world where they're being judged by their peers, that sort of personal element would be a different experience.

Let's face it, everyone's struggling. Long, busy days. That's why Icebreakers gum is made for the go getters. With flavor crystals that deliver a bold cooling effect, Icebreakers keeps you refreshed and ready to take on whatever's next. And here's a bonus. The pack fits perfectly in your car, cup holder or bag, so it's within reach when you need it most. Grab Icebreaker's gum online or at a.

Store near you on December 19th. Based on the best selling novel, Amanda Seyfried and Sydney Sweeney star in the Housemaid, a wildly entertaining thriller about a live in housemaid and the wealthy Winchester family experience a twisted world where perfection is is an illusion and nothing is as it seems. The shocking twists will leave you guessing until the very end. Can you keep a secret? The Housemade Rated R only in theaters December 19th. Get tickets now.

When you invest with Fidelity GO, it does all the work for you. So while Fidelity Go monitors the markets, rebalances your portfolio and tracks your progress to keep your investments aligned with your goal, you can invest your time however you want, all while paying no advisory fees. Under 25k. Invest your money, not your time with Fidelity Go get started@fidelity.com go Advisory services offered by Strategic Advisors, LLC, a registered investment advisor. Brokerage services provided by Fidelity Brokerage Services, llc, Member NYSE and SIPC.

I swear, I actually think I heard about Code with Klossie first and then I learned about you because I remember I was applying to colleges. I was connecting with all these groups, girls and time and time again all these super smart women in cs. They all had the same thing on their resume which was Code with Klossy. And I was like, oh my God, this is so cool. What is this program? I started learning more about it and I was like, oh my God, that's so incredible that this woman actually was able to use her platform, pivoted and started focusing on computer science, which is obviously the thing that women need to know. I, I mean, I wish that I knew how to code fluently. Me and Phoebe talk about this all the time. It's just so difficult. And I remember thinking it was just such a male oriented thing in high school school, all the guys knew how to code and I was so intimidated. I also thought that was really cool that you, you didn't leave fashion behind. You actually like found a way to merge fashion with computer science. Tell us about how Code with Klossy started and how that evolved for you.

Thank you. Well, that makes me so proud to hear that you have met other scholars in the wild, in the incredible places that you're in school, or hopefully, hopefully you'll be hiring some K with K alum soon.

Give us your best before they get post.

Yes, done. Our scholars, incredible and dynamic. And to me, that's the way I live my life. Like you guys know me and I think all of us are more than just one thing. You know, I certainly never identified with my day job as my identity, but my job as a model was sort of a wedge into this broader world to learn from the best across so many different spaces. And I used that and I was meeting so many entrepreneurs around that same time. So I started Code with glossy in 2020, because this is our 10 year anniversary. It's crazy. So I'd say like 2012, 13, 14, 15, I was meeting so many entrepreneurs and even actually starting to make some angel investments because I was meeting the people behind these big ideas and behind these big companies like Fiat, especially technical products that are transforming industries and creating enormous enterprise value when you actually understands the human behind that and the technical skills that build that. And so I really was just interested in learning some high level understanding front end, back end for myself. Like really almost just to demystify it. And so this is around 2014, I guess I went back to school. I went to a coding bootcamp at the Flatiron School here in New York, just down the way. And I was blown away by innately how creative coding is. I was also blown away by how in a short period of time, how much I could learn. And that was as somebody who didn't have a four year college degree yet. It was a skill that I could learn. It was like a language. A language to be able to communicate with a computer and build problem solve. And the ways that you can apply that to drive impact, to build big businesses. The sky is the limit. And I think that was sort of this unlock for me as a person of like, oh, wow. Imagine the ideas I uniquely could have because of my lived experience in the fashion industry, for instance, seeing firsthand, enormous amount of inefficiencies in connecting people to product. Thank you. It's taken 10 years for somebody to finally build it, so thank you.

And when did that switch flip for you where you're like, okay, I'm learning how to code. This is amazing. I can now build all of these ideas to, oh, shit. We gotta make sure that a ton of women are getting involved in this and that their ideas can come to life. When does it resonate for you where you're like, okay, I'm doing this thing. I'm building Covid.

Well, I first took the class for my own curiosity, and then again, social media. This is where I'm grateful for the power of that platform, because I had already a few million people following me, and primarily young women like us. And, you know, at the time, I was, I think, maybe early, early 20s, and I wanted to share this opportunity and this experience that I was having with anyone out there who might be interested. And I could not have imagined how many other people would be interested. I thought, maybe there's a few other nerds out there like me. So I put a scholarship opportunity out on my social media, and I underwrote 21 scholarships for the same experience that I had had. And I was blown away by the thousands of applications for those 21 spots of people of all ages, all genders, all around the world. And that was this light bulb moment for me of recognizing, wow, there's a lot of other people out there who would be interested in learning these skills and imagine what they could do with them. And that was it. I didn't anticipate building an education nonprofit. I was so naive about, like many people, when you're starting out on something, I had no idea what would go into it, but I just knew that I had this desire and drive to connect dots here. And I didn't start it overnight building the whole thing. We underwrote a scholarship, and then the next summer, we started building the programs ourselves. And then eventually we started building custom curriculum and fully training teachers. And so it developed over the past 10 years, but now we have a really robust program. We have four different curricula, AI and machine learning, web dev, mobile app development and data science. And so we have some engineers who.

Will be ready to mobile Swift devs and share some of the amazing stats. How many people from your program end up going on to major in CS, go on to CS careers, etc.

Oh my gosh. So of our 11,000 alumni who are all around the world, first of all, 79% of them who are in college, major or minor in computer science. That's compared to the 3.9% of women in America graduating with comp Sci degrees. So 79% of our alumni are majoring in minoring in computer science. And then maybe they'll stay in the technical field or maybe they'll go into other spaces. And to me that's just as important to sort of take that technical literacy into any industry or job that you want to pursue because we are living in a time where one, the technical skills you need are transforming, which I think is a great thing. Like it further democratizes access for all. To be able to use AI tools to better do your daily tasks or build a business code with Klossy is about democratizing access and demystifying this space that has always been very elitist and exclusive and women need to have access to these conversations. And I think it's very similar with financial literacy.

I want to touch on your business mogul now. Let's talk about that, that shift because I think even within our friendship, early on you were not doing this. And to see you now, you know, acquire different businesses, what you're going to create there, how did you make that decision that that was something you're going to do and then I'd love if you could touch on your long term vision for these different businesses.

Yeah, I've always loved business. Starting a business young, I mean, my job was my business. I was paying taxes. I had to.

You had an apartment.

I had an apartment. I had income and expenses and I had to make sure it all like.

I had blonde hair extensions at 15. And my sister was calling home from college saying I was ruining our family legacy at my high school because I looked so bad with braces and blonde hair extensions. It was really, really rough.

That's the beauty of sisters. I have three sisters and let me tell you, they call me out all the time too.

Do they tell you if you don't look good on a shoot or are they like, oh girl, those bleached eyebrows not working for you?

They tell me everything. I don't want to hear, but need to. But yeah. I always loved the idea of entrepreneurial ways to build. I don't know, I guess I just have it in my blood. Like, I think you might be wired that way or you're not. Even if all you're willing to lose is like, your own time. Because a young age you don't have capital necessarily to put towards an investment, but you have your time and your work ethic that you can pour into something. So if you have an idea, and I think the only way that businesses really work or startups really work is when it's so deeply authentic, you can't sleep because you're just so excited about, or you have such deep conviction about this problem you want to solve or this business you want to build. And I think that's where, when I have felt that way, you gotta go all in. And so I think that you guys are going all in on this idea that you have. And I'm sure you had many ideas.

Before this that were all pretty bad.

All very bad, I'm not gonna lie.

But that's good. Like, you had. Did you start anything before this? Together?

We have a graveyard.

We have a graveyard. We have a Google Drive folder that I'm afraid our team actually still has.

Access to that I want to scrape.

I feel like there's probably some golden nuggets in there.

Sophia, there is no golden nugget in there. It's a field of brown shit.

There's not one golden nugget in that folder.

I think it's important, though, to just throw things at the wall and see what sticks. And I'm also curious, were there ever times where you tried something and it didn't work and how did you go about that?

If you can learn the wisdom in those painful moments or those embarrassing moments, because I've experienced many of those learning from people you've hurt or, like, money you've lost or, you know, choices you've made in your career. For me, anytime I've ever gone against my gut is usually when I end up paying the price, it's going to happen. Like you said, you have a graveyard of ideas that doesn't take away from the fact when you find your one thing that you want to go all in on and like, it takes off. Like, it took you all the mistakes to get to fia. It took you all the sort of, like, bad ideas to get.

But we're going to make a lot more mistakes too.

You're going to make so many more mistakes. I think that's. I'M like, sitting on the other side of 30. Like, I'm 32. And you guys are 20.

22, 23.

22, 23. Like, I relate so deeply to. To both of you, and because you've started working so young and you've been building for such a long time already. But I think, like, this pressure that we put on ourselves to be perfect and to have it figured out and to have our unicorn launched and IPO'd by the time you're 25, like, that is not how success happens. That's not how great things happen. Josh, my husband, always says, anyone who wants to start a business to make a lot of money or accolades, like, is not going to build a successful business. The people who build successful businesses are the ones that, like, are so irrationally passionate about an idea or about a problem. And I think that advice, I would say, is as much as you can sort of focus more on kind of listening to yourself, connecting to yourself. And part of that is also you're just building life experiences in real time. So I'd say, like, a little bit alleviate the pressure that we put on ourselves. Or maybe that's what I would like to have said to myself. Mistakes are going to happen, failures are going to happen, and, like, lean into them. And I don't know. At 32 years old, I feel like I'm only just beginning. Truly, I feel like I'm only just beginning, and I feel like I've had seven lifetimes already, so. So I feel very lucky for that.

I thought it was so interesting that you talked about investing in other companies, like the angel investing. What do you look for when you're looking at those opportunities, like, things like that?

Well, one thing that comes to mind, one of my early angel investments, and I used to do this, like, I still do it, you know, when I meet somebody amazing like you guys. By the way, call me on your next round.

Okay?

We will be. We will be. We will be.

Chris got in the round and I did it. I mean, valid first.

Well, we will go ahead.

But I, you know, I. I started making angel investments when I was, you know, meeting incredible people with incredible ideas. And I think it's the person and, you know, the idea, but really it's the people behind it that are building it. And my thesis on sort of investing has always been better for you, better for the planet. And so whether that's a platform or a product, it can sort of take any form. And it has. One of my first ones was this company called Lola, and it was a Great. Direct to consumer, better for you organic feminine care products, tampons, pads. That was really ahead of its time and it had these two amazing women behind it. And this was a business idea that I had had for years. And I was like, great margins on tampons. And I thought, better than me building this company myself. Let me invest in these women who are far more equipped and, you know, deep in building this. And so that was sort of the first taste I had in using capital to, as a, as a way of power, using dollars to support sort of impact I wanted to see in the world, products I wanted as a consumer. Another example was Jen Rubio, a good friend, somebody I met again early in my 20s. And I was so excited by what she was building with away and, and she had this great idea to, because she was really supportive of code with glossy and the work we were doing. And she was like, why don't we do a campaign? We'll create a limited product and line of suitcases and backpacks and we'll do a campaign that instead of getting paid for, I got sweat equity as a model and also put a cash investment in and also was able to have my scholars in the campaign with me and so was able to help share their stories and tell their stories.

Oh, now we might be doing this when you invest.

Let's do it. Let's do it.

Carly.

Yeah, done. I'm there.

And Carly, we originally got connected funny enough through my sister, but then, you know, really bonded over our love of investing in reproductive freedom and reproductive health. And the thing I'll touch on there is I love what you're saying about capital is power because I think that for our work and what we've looked at investing in together has been really core to us of like, there's just nothing with the same return on capital and as giving a woman access to an IUD or to birth control where she can then make every single decision about her life. And you've really taught me specifically about this kind of long term work of advocacy of how do we change the narrative around abortion. I want to talk about for you how you got involved in the reproductive health space and how that became a passion of yours. Did that click for you, right when Roe was overturned?

So I grew up in the Midwest, one of four daughters, my dad's a doctor. Our conversation growing up around reproductive health was just health care. It wasn't politics. It hits so personally to me because, you know, what has unfolded across this country and especially in a state like Missouri, you know, is One of the first states to enact a six week abortion ban. You know, a complete abortion ban. Right when Roe was overturned. And actually, I'm proud to say that thanks to the efforts of so many people, Missouri is the first state that went from a complete abortion ban to actually thanks to the ballot initiative that we were able to pass this past November. Member has access to row standard care or at least technically should.

Huge shout out to Carly, because this is one thing I've really learned from you. Talk about using your relationships to implement your values. I have seen you time and time again get people in your network to come over for dinner and oh, dinner at Carly's.

Boom.

We're talking about reproductive health. There's someone there who's a doula. Like we're going around and next thing you know, these people you would never think would be investing in the ballot initiative or are investing in the ballot initiative because they've learned and they've cared and you're pulling these strings of all these connections you have of getting people into this work and getting people to care. So I think that's a huge reason why that ballot initiative got turned over. And I think that that's really, really important.

Well, you are one to talk, Phoebe. You are such an inspiration to me on so many levels and the way you've used your power for good and especially the work we've been able to do together. I think there's two areas that I really focus on. One is storytelling. So, you know, and that was leading up to the election, something that we really chose to do with this series that we produced together. We called Everybody's Fight. And the intention I think we were really trying to accomplish and even why we did shorter form stories that we wanted to tell was because, you know, we knew that that's where people were. That was the shorter, bite sized content that they maybe would have the, you know, willingness to listen to or be informed by before going into the ballot box. And you know, the stories we wanted to tell were the stories that we were seeing and hearing because of our opportunities to go into clinics. And you know, when Roe was overturned a few years ago now, I was actually back home in Missouri and I went to a clinic just across the state line in Illinois. And I think that was a really sort of eye opening moment for me because I really appreciated how important this Little Tiny Clinic, 20 minutes across the border, the role that that clinic played for the entire state of Missouri, for thousands of women who were going to have to travel hundreds of miles to access Care because they couldn't access it in their hometown. Not only the sort of geographic barriers they were facing, but then also the underfunding of those clinics. That little tiny clinic was barely able to keep the lights on. And not only that, they didn't have big philanthropic funders coming through Carbondale, Illinois or Springfield, Illinois. And that's where I got this idea and desire to connect those dots. And that's why I've used every dinner party excuse, you know, come over for dinner, by the way, we're going to talk about reproductive rights, you know, bringing as many people into the conversation to sort of open their eyes about really just what's happening and letting them either connect to the work or not. And it's first of all, you don't have to donate a dollar. You can just show up in the ballot box and represent your values. And this is about human autonomy. You know, this is about access to vital health care. This, you know, I'm pregnant with my third child. Unfortunately, health issues don't discriminate. They can happen to anyone, anywhere, anytime. And if you cannot access near you critical life saving care that you deserve to have and that's unacceptable. And so I've focused on what can we do to storytell, to inform people about what's going on and then also what can we do to raise funds to actually directly support the people on the front line who are in these clinics day in and day out, risking their own lives and safety to help women who are in, you know, desperate need of care and to provide that care with dignity.

On December 19, based on the best selling novel, Amanda Seyfried and Sydney Sweeney star in the Housemaid, a wildly entertaining thriller about a live in housemaid. And the wealthy Winchester family experience a twisted world where perfection is an illusion and nothing is as it seems. The shocking twists will leave you guessing until the very end. Can you keep a secret? THE HOUSEMAID Rate Rated R only in theaters December 19th. Get tickets now.

Every holiday shopper's got a list.

But Ross shoppers? You've got a mission like a gift.

Run that turns into a disco. Snow globe, throw pillows and PJs for the whole family. Dog included.

At Ross, holiday magic isn't about spending more. It's about giving more for less. Ross, work your magic.

When you invest with Fidelity Go. It does all the work for you. So while FidelityGo monitors the markets, rebalances your portfolio and tracks your progress to keep your investments aligned with your goal, you can invest your time however you want, all while paying no advisory fees under 25k. Invest your money, not your time with Fidelity. Go get started@fidelity.com go Advisory services offered by Strategic Advisors, LLC, a registered investment advisor. Brokerage services provided by Fidelity Brokerage Services, llc Member NYSE and SIPC.

I want just for like the audience for you to touch on like id, the magazine, what you're doing with it, like what your vision is for it. You guys just had your first print edition that came out talking about what went into that.

We only just relaunched our print first print issue back in March. And so leading up to that, you know, we rebuilt the editorial team, we brought an incredible editor in chief, we fully rebuilt the, the back end of the website and you know, we bought ID out of Vice, which went bankrupt. And so in rolling it out, we basically had to rebuild everything.

Did you know going in you were going to have to redo everything?

Not quite. I think again, so many mistakes I've made. And I don't say this as just like ancient history, like mistakes I constantly am making, but I think this idea of like fail fast and to your point about like all the graveyard of ideas you have, like fail fast.

Yeah, yeah.

Identify that like, okay, this isn't it, or this isn't good enough, maybe it could work, but like there's better things we can do like fail fast, move on. And so I think for me with id, you know, this past year, year and a half has been an incredible learning lesson in building a team and you know, hiring the right people to come together around something and how critical that is. I'm so proud of the team that we have around the table. Surround your with people better than you, smarter than you. The vision for it really is take this Legacy brand of ID, which is 45 years of history in fashion and culture and presents so much to generations of people. But also the business model around print is no longer enough to sustain a business and a team. I think there's even more that you can unlock with how to actually leverage the brand to, to drive the business in new ways. And experiential is such a huge space of sort of how to actually curate experiences and to me, ideas so rooted in beyond just fashion, but also music and culture. And I think that there's so many ways that we're, you know, in real time building out opportunities to work with talent and brand partners to create like meaningful experiences for our community. There's so much that we're going to play with and fail fast and not get hung up on. And I think that that's what I'm learning.

What are you most excited about for ID this next year? What are you most excited to try learn, etc.

I'm most excited to sort of just let the great team that we've hired do their job.

I love that so much. It's like I don't hire great people to tell them. Yeah, what to do. I love that. That's incredible.

I think the more that I've just been authentically who I am and spend my time on what I love and the values I stand for, that also draws those people to me who want to be a part of that work, stand alongside those values. The work that we do with reproductive rights. You know, Phoebe, we've been deep in this work together. We have. We're in the trenches and in sort of gender equity through code with Klossy and in sort of entrepreneurial ways to sustain and support a creative sort of space and business like id, but build a better business around it.

Something I was really fascinated by was when you leveraged some of your existing fashion partnerships into more holistic 360 partnerships where they actually funded core programs of code with Klossy. How did those come about? How did you get them to come in like anchor partners again?

Sort of. I've always used any power, privilege, platform, voice relationship, anything I have to create access for others. And to me, code with Klossy was this culmination of so many things that I really cared about. And I wanted to sort of use my career to help drive that and fuel that. And so code with Glossy really got off the ground because of my brand partners I was working with who were like, I support you, Carly. I want to support the work that you're doing. So not only are we going to sign a contract with you, we're going to build in. And this was something that I fought for, build in a donation to support this work. And that's the way that I have always looked to my modeling career. And what I. The kind of brands and people I aspire to work with are those who share those values and understand that by working with me, they are committing to supporting this work. And that to me is like, I think why I've stayed in fashion for so long because I've always wanted to bridge that and so mold the industry.

Towards your values too, of bringing those women in and using those relationships. I think that's so, so important. What would you say for young women today who are like, entering fashion or starting as a model? Pieces of advice, like things to look out for, things in the industry that were amazing or things that also sucked, should they be building a personal brand on social media? I'm super curious your thoughts on that stuff.

If it's authentic to you, that's. To me, the biggest thing it comes down to is what sits right with you. And that also changes as you grow. Because I've been in the public eye since I'm 14, 15 years old. My relationship with social media and I guess the public eye in general has sort of evolved through the years. I understand that part of being a model is you're a public person, but also, there are a lot of parts of my life that I want to keep private for myself because I just don't really care about anybody else's opinion on them. So I would say for somebody who feels being an influencer, sort of putting your life out there in a more public way, if that feels right for you, like, go for it. I love to follow accounts like that. I just am somebody who prefers to keep some parts of my life more private.

Has that changed, you think, since you've had kids, too?

Definitely. Maybe because I started working so young, I gave a lot of my power away being a canvas for other people. I remember feeling like life can't exist after 30. Like 30. I don't know what happens on the other side of it.

Girl, you look good. I want to be you after 30.

Well, listen, you'll be far beyond me, and I'm so excited to see where you guys continue to go, the ways that you grow as people and as businesswomen. But it's funny, I can distinctly remember being in my teens and in my 20s and feeling like I had the weight of the world on my shoulder because I put it there. I felt so much pressure to be who everybody else wanted me to be, needed me to be, expected me to be, both because of my job as a model to sort of perform and be a canvas for others, but then also because of. Of expectations that I felt were almost projected on me because of social media. And then also people having opinions about me that were completely unfair and, like, based on absolute lies or, like, inaccuracies. And that's another huge growing point for me personally. Letting go and setting those boundaries of what I will allow myself to be affected by and what I won't.

This is something we've talked a lot about and that you've really pushed me on, that I am so grateful for is this idea of with so much privilege comes, you know, a responsibility to use your platform for good or to highlight the people who actually are doing the work, who are providing abortions in states where, you know, they're being pushed again so their government doesn't want them respecting a woman's right to health care. And so learning from you in that way of how you've over time used your platform to really inform your values has been incredible.

I love you, Phoebe. I love you, Sophia. I'm so proud of you guys. And I am so inspired by what you're building and just the way in which you are leveraging your superpowers, your passions, your, your power and privilege to build something that can actually make such a big difference in the world. And you know, to me, this is where I'm just so inspired by the impact you're going to not only have through fia, but through all the things that you'll continue to do. And I feel so proud to be sitting over here talking to you guys.

Well, we feel honored to call you a friend, a mentor. And I know I learned so much about power of self belief in talking to you and I know our listeners will too. So, Karlie Kloss, thank you so much for coming on the Burnouts.

Love you guys. Thank you for having me.

When you invest with Fidelity Go, it does all the work for you. So while Fidelity Go monitors the markets, rebalances your portfolio and tracks your progress to keep your investments aligned with your goals, you can invest your time however you want, all while paying no advisory fees under 25k. Invest your money, not your time, with Fidelity GO. Get started@fidelity.com go Advisory services offered by Strategic Advisors, LLC, a registered investment advisor. Brokerage services provided by Fidelity Brokerage, Services, llc, Member NYSE and sipc.

Streaming is changing the way we watch live sports and your Internet connection can be the difference between catching the game winning touchdown as it happens or hearing about it from your neighbor's cheers. That's why Comcast is building the network of the future. Using cutting edge AI and edge computing technology, we're bringing fans closer to the action in stunning high definition with ultra low latency. It's not just fast, it's game changing. Learn more@comcastcorporation.com Sports Morning people wake up.

For peace and quiet. McDonald's breakfast people. We wake up for the sweet rush of getting that warm, delicious breakfast right before it ends.

Beef up your morning ritual with the hearty steak, egg and cheese bagel or any of your favorite bagel sandwiches. Then kick it up a notch with any size iced coffee for just 99 cents. Price and participation may vary. Cannot be combined with any other offer.