Taria Avery: From Mobile Grooming To All-Natural Pet Products, Discover Her Journey To Creating Happy, Healthy Pets

2 Aug 2023 · 36 min
Episode

2 Aug 2023 · 36 min

0:00

This podcast episode (recorded Aug 2, 2023) features host Stacey Lauren interviewing entrepreneur Taria Avery about her progression from founding a mobile pet grooming business to creating Avery's Pets, a pet health-and-wellness brand. Key points: Taria started a mobile grooming business ~15 years ago, served a large regional client base (citing ~50,000 pets and ~10,000 pet parents), used direct customer interviews (140 in-depth calls and a 400-response survey) plus expert vets/nutritionists to design an all‑natural probiotic dental stick as the first product. The product aims to address oral and systemic health (gut, allergies, tear stains) and to be palatable to dogs; formulation required multiple iterations. Business goals include launching 6–8 additional products in ~18 months, expanding reach, and starting a podcast (beta name: "Sunny Up"). Contact and purchase info: averyspets.com; social handles: Avery's Pets (Instagram, Facebook, Twitter).

Questions this episode answers

August 2, 2023.

About 15 years.

About 50,000 pets and 10,000 pet parents.

Approximately 140 forty-minute phone interviews.

About 400 responses.

Chapters

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