Activities vs. Outcomes - Founders Mess This Up All The Time

If you talk to a lot of investors, a lot of people in the startup ecosystem, and I don't disagree with this holistically, but they'll say, oh, it's all about execution. It's all about if you can't execute, you can't make anything happen. And that's true. You have to know how to execute, but what are you executing on in the first place? Right? There's a difference between doing things right and doing the right thing and executing. Like people, like I was talking about earlier, people will say, oh, I'm, Super busy. There's a lot of activity. We are crushing it. But is that out? Is that activity producing an outcome is the question.