Filtering Your Ideas as a Founder Isn't Hard
27 Mar 2026 · 1 min

0:56
Founders can filter ideas faster with a North Star framework: a single guiding metric that shows whether an idea solves a real problem worth your time. Skip the rest.

Founders can filter ideas faster with a North Star framework: a single guiding metric that shows whether an idea solves a real problem worth your time. Skip the rest.
So how do you help a founder to filter their ideas? So someone, a lot of people are really good at the idea and they have like 30 in their notebook. Like how do you actually filter it down to what's worth executing on?
By doing the North Star. You do the North Star, it'll tell you whether you have a good idea or not. Pretty, you'll figure it out pretty quickly.
Because it seems like if you do the North Star, you'll spend your time on a problem that's worth solving.
Yeah. And well, I mean, listen, the process of analyzing multiple different ideas is the process of vetting those ideas by the person that's going to be buying the product, not by you, right? The mistake is to think that you are the right person to judge whether it's a good problem to solve when really it's whether or not the customer thinks it's a good problem to

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