3 Tips To Become a 7-Figure Marketer In 2021 By Tapping Into The Brain's 'Marketing Radar' 🤔

Question is from Marcus. Tips on developing your marketing radar so you can look at what's around you and apply it to marketing. For example, when you saw that Stefan, that guy, freak out at prices in the Armani store and turned it into an email. I like this one.

This is a fun.

Yeah, I think it's just, I think empathy like for that example specifically, just being observant again, not being dismissive, like sitting for stuff for a minute and sort of thinking about the underlying kind of mechanism or reason behind the behavior. Right? Because when the guy was freaking out there Armani store, I could have just been like, oh, this guy's a weirdo or this guy's acting weird, okay? And then gone on. But I'm like, why is he freaking out? And then you know, listening and observing and kind of thinking about. And then, you know, so I thought why is he freaking out? Then I kept gathering clues, I kept gathering information, I kept listening and kept bringing up price. But how nice it is. But then, you know, his wife or girlfriend giving him like the pep talk about how like, you know, you're a boss, like, you know, like the whole thing was so bizarre. But. And then me thinking about, okay, well as somebody, then how do I take that and match it to my experience which is like mindset related and helping people to escape the cave and belief. Like I guess I have my own, my own filter, my own framework which is like that there's two sides to like success. There's like sort of belief, you have to like believe you can do it. And then there's sort of like the tactical side where you have like the tools and things. And I guess maybe a third is like the actual doing action, but it's like belief, tools and action. It's really three actually, but you have to actually take action. And so that was sort of why for me it just talk about mindset all the time and this guy's got a fucking crazy mindset. Why. And then that's how I was able to turn to an email. Beyond that though, I think just reading books and looking at trends and kind of noticing, observing them. I already did this intuitively. And then that book about non obvious megatrends that I mentioned, like I, you know, I like to save stuff. I see something popping up again and again, I'll start to save it. So like if you look at it right now, it's like social gaming, live stream shopping, like I don't know how you call it, like, like, like remote, like, like, like remote robotics essentially. Like there's A game that's raised money. Like a video game thing where you play a video game, but you control, like an actual robot that's somewhere else. And there's other people, there's other companies doing that. And then if you. So I started our financial stuff right, right now, like bank of America, JP Morgan, Merrill lynch, all of the big banks are like, 21 is going to be like a super good year for stocks. And like, you know, and then you look at all the IPOs that are happening and you're like, okay, Doordash had this huge IPO. Airbnb had this huge IPO. All these other companies are doing their IPOs. And so then I'm like, okay, that's a good trend. Like, you've got. All the big banks are super bullish. There's these really big IPOs that are like. So to me, when I look at that, I actually do think just not investment advice consultant, professional. I think that 2021 actually will. I think the market's going to go wildly higher for the first half of the year into the three quarters of the year, but I don't think it's sustainable. And I think at a certain point, you're going to have to come back to the fundamentals of where these things are valued and what the actual value is. There's going to be a correction that's pretty large, probably the end of this year, end of 2021 into early 20. But the point is, the reason I'm even thinking about that is because of looking at trends. I'm just noticing on different websites all these things about IPOs and all these different predictions of, like, the big banks and Wall street investment companies. And then I'm starting to see a picture emerges. So, and I'm kind of gathering it. And then I'm thinking about, what does that mean? And then I'm like, how can I apply that to what I do? So I'm like, you know, for that example, the IPOs and banks, it's like status quo. And I don't like the status quo. That's another my why is helping people to not follow status quo. So I could write a whole email about how, you know, everybody's saying that this is going to happen. Like, this is why that makes me wary. And here's why. And then relate to my experience. So I'm kind of taking events, noticing trends, observations, kind of collecting them all, and then. And then applying to, like, my filter and my whys and my beliefs and figuring out how can I take. And now how can I talk about teach what I believe in a way that then leverages what's happening with these trends, if that makes sense. Hopefully it does. I don't know.

Yeah, definitely. I think it's about, you know, having that sort of almost investigative mindset versus just judging things for face value. Like, just as marketers, you know, it's always good to be able to kind of play detective and really look at the reasons why behind, you know, why there's not always a cause and effect. Right. Like, you have to kind of dig deep sometimes and figure out what actually happened. So I think that's what Stefan, you know, that's what you were doing at that Armani store, is you look beyond just the face value of what that guy, his response. Right. You just kind of, you're looking at all the triggers, like what could have caused that. So having that kind of mindset is super helpful, especially when you're in marketing.

Yeah. And I think it's also fun to create theses thesises and then like kind of, you can, you can look and try to verify them. Right. Like, so one thing I've noticed in San Diego especially is like, if you look at car sales, car sales have actually done pretty well during the lockdown. And then in San Diego, which is a fluent city and I'm in generally more affluent areas, but you're seeing like new, I've noticed for a while, like new cars, like new Porsches and BMWs and all this stuff. And I'm like, yeah, that's interesting. But then I'm like, why is that happening? And then I thought, I'm like, well, like a lot of people who have more disposable income and still have jobs aren't spending money on traveling. They're not spending money on like, you know, kind of these like luxury experiences. So they have actually more disposable income and that as a result. But they want to buy something. They want some kind of luxury experience. So they're going and buying like luxury cars at a higher rate because, like, that's something. They're going to spend time in their car and they have more money. They're actually saving money because of COVID Right. And then they're like, okay, that's interesting. So what's going to happen once, like, you know, everyone gets vaccinated, it goes away. How's that going to affect car sales? But the point what I just said, I actually don't know if that's true or not, but it's an interesting hypothesis. So then it's like I would go look at data. How many people are buying cars? Like, what's the savings rate been of, like, people who are, you know, middle to upper middle class and, like, kind of validate all that stuff too. So it's kind of like, don't be afraid to just come up with like, your own kind of theories, but then try to validate them by looking at the actual research and seeing what's actually happening. But being curious is just so important. Again, going back to, like, being curious about human nature and patterns and behaviors and things like that, like, really embracing. That's why I always say to embrace rabbit holes because, like, I think that's where you come up with, like, really great ideas.

Yep, I agree with Stefan. And just to reemphasize and perhaps give you another anecdote that might be helpful, it's like, as a, you know, because I think the greatest sales job is faith, in my opinion. And because people are just like, man, they get despondent, they get jaded, they look for and something that I'm very involved with, but I'm looking at as a new faith ambassador. So trying to help someone into their faith. And I'm trying to find. Look at it from their perspective, understand their story, where they're coming from, what they have to deal with on a daily basis, and when I'm able to identify the type of fulfillment that they're looking for and belonging and acceptance, it just like, then it's not me, it's right. It's just helping them down that path and proactively looking for that type of information and being as empathetic as possible. It just. Don't rely on your own assumptions.

Brooks. You know, interesting. When I wrote the bleeding neck email I wrote the other day, I guess yesterday, I thought about. About churches and like conversions too, right? Because I thought about how. But even if you're trying to get somebody to convert or like, you know, become a Christian, right? And you're like, if you. If you do it by being like the promise of, you know, an eternal afterlife and going to heaven and things like that, it's like, sure, right? But like, that doesn't like. Well, but if you're like the promise of absolving them of their sin or being washed away of sin and being born again and like all of the pain and guilt and like inner demons that like that stuff being, you know, that they can. They can really wash that away and then join the community of love and they feel better. It's like, that's why people convert, right? That's when people are born again. It's not because of, like, oh, I want to be a good boy, so I go to heaven. Like, sure, people think that, but that's not why they take a big action. It's again, that this is sort of tangential to this part. I just want to bring that up because it goes back to even the kind of bleeding neck thing. It's really interesting.

Yeah. They want to be absolved of that shame and guilt. And it's something that they wrestle with every day. And it's like the answer to that is not meeting them with more shame and guilt. Like, if you don't do this, you're gonna burn in hell forever. That's like what gets people so pissed off. Yeah, just interesting.

And the immediate part too, of, you know, being a part of that community. Right. Because a lot of these people, if they're lost or, you know, they don't have connection, then that's a really powerful way. I'm gonna say sell it, but obviously, you know, it's not the same selling it.

We're all selling something.

Yeah, well, it's all a conversion problem. I go back to that. I don't want to. There's a danger in thinking this way because you don't want to like, turn everything into like. I don't like to dehumanize anything, but I was talking about the vaccine stuff on Road to Billion.

It's like, right, this comes back to that persuasion conversation. You're trying to persuade them that this is a good choice. Right?

You persuade them to literally convert to Christianity, or you're trying to persuade them to, you know, convert from non vaccinated to vaccinated, or trying to persuade somebody to convert, you know, from a car buyer for non buyer to a car, a non Audi owner to an Audi owner. And then all the way direct response. It's like, you really can look at that filter for almost any kind of big thing. It's like. It really is like. Which is why I think what we don't realize as direct response marketers is the applications of every, including rbc, which, you know, like the methodology of how you do it. But it's really applied to very. It can be applied to large, like global problems and challenges and some kind of. Cool.

Yeah, it's awesome.

Sweet.

Yeah. And I actually, believe it or not, I have two seconds. I know we spent a long time on this one, but that was a fun question. Everything they said was super spot on. And then I agree with all of it. I also just Think of it as a framework that makes it really simple, right? So there's a hook, which can be an experience, something you see, whatever it might be. There's a transition, and then there's, like, your call to action or your marketing stuff. And you can segue anything into any other thing if you follow that formula. Like, you can literally anything. You can go, like one I just literally came up with was cheese into marketing, right? So you've got holes in your cheese. You have holes in your marketing. Here's an offer, right? Like, literally anything can become any other thing if you just go thing you want to talk about that people, like, get their attention, like, get their emotional attention. And then you've got that logical transition where you bring it back to whatever. Like, Stefan's framework is like your. Your mantra, your thesis, and then. And then you tell them what to do with it.

Is that. Is this how I convinced Saba to quit giving me crap and embrace the dolphins?

You still have to work on that. You're not doing very well on that.

I think that Hank Hill meme every day might get us to. That's a funny show, man. All right, so that was. That was a fun question. Not supposed to play favorites, but that was pretty cool. All right, so the next.