5 Secrets That Can Boost Email Revenue By 300% (All Star Panel)

Once you get the. The box of look out is recording.

Oh, big sister speaks again.

So what up? Everyone coming in here, see the chat. David and Igor. Sam is also here on video. Robin, Alexa. There's Joey there. He is gonna make him a co host too, so he can share his video. Oh, man. Blowing up. Chest blowing up now. Yeah.

By the way, if you're. If you're typing in the chat, make sure you click it so that it says panelists and attendees so that everybody can see it. Otherwise, it just goes to Stefan and I and the other panelists. So make sure you flip the panelists and attendees so everybody can see what you're putting in the chat.

Yes. Please make sure that I have got everyone here. Sweet. We love everyone coming in here. We'll start about a minute here and let more people kind of trickle in. Yeah, this time it's weird. I don't know. Zoom's constantly changing things, I feel like. But so, yeah, switch to everyone, basically. Yep. Everyone is good. See people come to India, Nigeria, Israel. From Chico, California, Portland, Scotland. I think I just saw. Got people from Charlotte, Texas, Malaysia, Manchester, South Africa. South Africa, too. Back to back. Nice. Manchester, uk. Lancaster, Pennsylvania. Austin, Pakistan, Croatia, Lago Vista, Texas. The moon. Always cool. Aloha State. Indianapolis, Brazil. London, Houston, Canada, Florida. I love it. Rio de Janeiro. Hamburg, Hungary. Minneapolis, Kenya. Love it. Awesome, awesome, awesome. Craig, your question. A dumb question, but we can't unmute ourselves, right? Yeah, you can unmute yourself, Craig. You're fine. Basically, you'd have to. I'd have to unmute you, which I'm not planning on really unmuting anybody, but. Yeah, we'll go ahead and jump in here. So, really excited to have everybody joining us for today's topic, which is all about basically, elements to create killer emails that can increase your revenue by 300% and a lot more than just that. We've got an awesome panel which we'll get into in a second. We'll talk about sort of the number one type of email for making sales. And we're going to be breaking down a ton of examples as well and looking at those and sort of having our expert panel kind of share opinions and what we think is good and bad about them. And I'm sure a lot of interesting other stuff's gonna kind of come from that as well. Before we get to all that, we'll do kind of a quick round of intros for myself, Justin, and our amazing panel. So I'll just start. My name is Stefan, Georgia, if you don't know Me, I am co founder of Copy Accelerator. I'm a direct response copywriter since 2012. I've, I'm an entrepreneur, done a lot of things. Started copy like I said in 2012 after my now wife kind of introduced me to it. I met her in 2011, but I didn't start writing until 2012. Was all over the place as a freelancer, having feasts and famine months, all that kind of stuff. But eventually figured things out and got pretty good. And since then I've gone on to start multiple companies that have done seven, eight and sometimes even nine figures. I'm actively writing copy and controls for clients. I'm partnered in a new supplement JV company that does over 60 million a year and we just launched the first of multiple new offers we're doing and that was actually already taken off and starting to scale. But you know, just basically love copy, love marketing, love running Copy Accelerator with Justin and I'm excited to be here. And Justin, I'll let you go next.

Awesome. So my name is Justin Goff. I'm the co founder with Stefan of Copy Accelerator where we coach copywriters and offer owners on how to make more money, how to scale offers, how to write better copies, stuff like that. Similar to Stefan, I've actually been doing online marketing since 2004. I was a sophomore in college. I started doing affiliate marketing. I was in the poker niche back then. Did that for a few years. Started writing copy around 2008, 2009, struggled for a couple years doing that as a freelancer. Finally put out my own offer back in 2010 and that became one of the biggest offers on ClickBank that year in the fitness niche. Since then I've built four different multimillion dollar companies including info products, supplements and then now the Copy Accelerator Coaching Mastermind. And yeah, today this is my main focus, Copy Accelerator, where like I said, we run events, we have a mastermind, we help copywriters and entrepreneurs and offer owners and marketers, teach them how to increase conversions, scale offers, all that kind of good stuff. So that's a little bit about me. Tanner, you want to go next?

Sure.

My name's Tanner, I'm new ish to copy or I still think of myself as new. I guess. I started writing email copy probably like.

Four years ago now.

I was one of the first people that Justin mentored and kind of got me started. So yeah, I've kind of written emails in a lot of the big or for a couple of the big health companies like Natural Health, Sherpa, Now V Shred and then recently started branching out to long form VSLs, Facebook ads and just other kinds of stuff. But I have managed lists and written.

Copy for a lot of different lists. So excited for today's call. Awesome, man. Sam, you want to go next?

Yeah, sure. I also consider myself new. I'm always here to learn as well as help others. Essentially. I started my journey back in 2018 and I built my business, had my breakout into six figures strictly on emails and Facebook ads alone. So that's part of why I'm happy to help you guys. Because I think a lot of people don't realize how lucrative it can be. Just to narrow in on this one topic, I've written the Gambit as far as different niches and all that kind of stuff. A lot of my bigger successes have been ghostwriting actually, so I can't share them unfortunately. But I am looking forward to sharing what I've learned. I've also, just like Tanner, begun branching out now into long term sales letters and like big, big ideas and unique mechanisms, that sort of stuff. So I like to bring that into my email work as well.

Awesome. Cool. Joey, go ahead and introduce yourself next here.

What's happening? So I'm Joey. I fell into the copywriting and marketing world I don't even know how long ago, probably five, six years ago. I started in the health and fitness space. I coached, was a strength coach and trainer for I guess like eight plus years. That's what I went to school for, grad school, master's in exercise science, all that fun stuff. And then I realized I didn't and know how to sell stuff, which sucked to grow your business. So that's how a friend introduced me to copywriting and I did that for a bit, grew my fitness business to six figures pretty quick doing that and then realized I just liked the act of writing and not delivering on the other fitness side. So I stopped doing that first year as a freelance copywriter, hit six figures within the first year and since then wrote everything. But I went the opposite way. I stopped writing all things and pretty much only write email now and do list management and I just help people build like custom email game plans based on their business and priorities and stuff. So that's pretty much it. And then I just play golf other than that. And kiss my baby.

Yeah, I'm golfing with Joey tomorrow in New Jersey and I'm so stoked. I can't wait for it. We're crushing. I'm gonna rub his head for good luck before every single swing. I Take, so should be really solid. Troy Erickson, saving last but certainly not least. What's up, Troy?

Hey, what's up? I'm honestly like so stoked to see all these familiar faces popping up in the chat. Appreciate you guys showing up. If you don't know me, I'm Troy Erickson and roughly a couple years ago I stumbled into a copy accelerator event by accident because one of my clients gave me a ticket to it. And at that time I was running like Facebook ads and just like writing some copy, doing a little bit of everything, funnels. And at that point I was making like 4 6k a month, like doing okay and just happy I didn't have a job. And I stumbled into one of these events, got paired up with a bunch of cool people, learned a ton, and then eventually I got some, you know, clients out of it. Today we're with companies like V Shred, Rich, Jeffrin, Snow Teeth, Whitening Traffic and funnels. Uh, a lot of those people. And it's all thanks to the circle and where I kind of specified after, you know, starting in Facebook ads and then writing email copy, I got into email list management and email deliverability. So being able to get people out of spam, get people out of the promo tab and write good copy has been my bread and butter. So I'm happy to share a lot of stuff about that today.

Fantastic. Awesome. Well, super, super stoked to have our, our panel here and we'll, we'll dive in. The way we're going to do this is I've got some sort of notes on the elements of a successful promo email and a few other things. And then I just want to look at a lot of examples and kind of share what works about them and in some cases what doesn't, like why they're, I don't think they're a good example. And we'll have the whole panel kind of chiming in as well on that. So to start, I'll go ahead and share my screen. I've got a really fancy word document. Doesn't even have a, doesn't even have a title as you can see here. Document 33 is the really sexy name of it. But really like I wanted to share and I actually want the panelists intake on this and we're going to look at a bunch of examples because that's the best way to teach, I think. But I was thinking about for me personally, when I like the five elements of a successful kind of promotional email. So promotional email being something that is promoting your offer or Product or service or as an affiliate and you're promoting somebody else's like what are really the biggest elements? And to me, like, curiosity is almost always a necessity. I think curiosity is just so important. We're gonna look at examples of what that looks like, but we need people to be curious from the subject line through the body copy. I think the best emails are starting in the action. So we'll look at that and what that means. But basically it means like you're not kind of setting up a whole story, you're starting in the action. And at the most interesting part, you tease.

Can you make your document bigger?

Oh yeah. So I have 170. So I thought it was big enough. Is that better now? Yep. Cool. You're teasing something in the email, but you're not giving it all away. So you're teasing a solution but you're not over explaining what it is. For the most part you're selling the click, meaning you're telling people to click, but you're also selling the qualified click. Jared Harlan made that distinction for me recently. I thought it was a really good point because you don't just want to everybody to click actually you want people who are actually qualified to click on the link in the email to go to the sales page or wherever the email takes you. And then the call to action is really clear. It's not like a mumbled mess, but it's very clear. Click here to discover how. Blah, blah, blah. Those are kind of my five big elements. And again, I'm going to pull up a ton of examples. I did want to. I'll start here for our group. I mean, do you guys feel like that's a good list or do you feel like because you're. You do more email than than I do in some respects. I email every day to my list and I obviously do write lots of promo emails. Do you think there's anything else that should be in my five element list? I actually want to open up there. Feel free to just here on the panel. Chime in.

Yeah, so I mean the one I would add, which I think is actually the most important one from running a ton of email stuff, is how relevant the offer is to your list. Really nothing, nothing makes a difference more than how dialed in the offer is compared to the list that it's going to. And that can be very obvious, but it also can be not so obvious. So I'll give you a good example. Like on my list, my list is not that big. There's only 4,000, 5,000 people on it. When I promoted David Deutsch's course last year, I made about 6 or $7,000 in commissions from it. When I promote my own offers, they're making anywhere between 250 and like $400,000. Completely different league in terms of revenue, completely different response from the list. And it's basically that one offer is much better for my list, which is obviously a product that I created myself because people want to learn from me. But that same thing happens on big kind of general list as well. Like if you have a list that's weight loss, most likely going to have weight loss offers do really well to your list. If you have a survival list, just basically whatever they came in on is probably going to do the best to the list. But like I said, it's one of those things where an offer can be great, but if it's not the right match for your list, that above all I think is the most important thing by far.

Yeah, that's a great addition that's been added to my thing now. Sam, Joey, Troy, Tanner, anything else you guys think that I'm seeing here with my sort of my little personal list of the key elements.

The other thing I was going to say, and Troy will probably back me on this, is just getting into the. Get your deliverability. Getting it into like the primary inbox is going to make a big difference too. These are more like obviously copy elements, but that's something we're probably going to talk about too, so might as well.

Add it on there.

Yeah, yeah, totally. And then the last thing too. I mean, this one probably fits into several. But congruency, right. So like making sure the subject line, the call to action match up and they make sense and people really understand what's going to happen when they click the link if you leave it extremely blind and they don't know like where they're going next. Like confusion is, you know, really like a big sales killer.

Yeah, yeah, it's a great addition as well. That's super important.

So you mean clarify confusion. I'd say probably one of the biggest mistakes or problems that I see with copy is there's no, there's not one big overarching concept or idea, so call it the big idea or whatever, but it's just like a bunch of things jumbled into an email and it's like, well, what's the main feeling or the main idea you're trying to get across to someone? So that. And that's probably the hardest, I think, for copywriters to do because they want to say a lot of things and then end up saying nothing. Just like, I don't know what you're trying to trying to say.

Yeah, go ahead, Sam, please.

Yeah, sorry. I agree with everybody here. You guys made like basically all the points that I was thinking of in terms of concurrency. The one thing that I might add too is like not only just your subject line, your cta, but the more your CTA matches exactly what they foresee when you land on the next page that that completes that arc even more for them. And then I think it might seem obvious, but I think it's really important. And I and I see people misses a lot is email is probably the most personal kind of like advertising marketing we can do. So it's really important that when you write emails, you write like a person. Like yes, there is you. You want to be succinct and you don't want to have too many words, that kind of stuff. But you do need to have a personality and like a person that I found like your best subject lines look like they're coming from a friend with that element of curiosity as well. So writing like a person and having a personality from it doesn't matter if you're a big company or not. If there's a personality underneath that copy, I think that really helps, especially in email.

Cool. That's a great, great addition. Awesome. Cool. So we've got these elements here and we're diving examples and a few other types of emails that work really well. And we're looking at examples of all of those as well. And I'll explain what they are as we look at them are contrarian emails, sense of urgency, topical credibility. So like experts or social proof and sometimes educational. And I'll explain what I mean by those. But I really want to just dive in and look at a lot of different examples of emails and kind of go from there. So let me find one of the favorite ones I saw recently here. Actually this one is this one kind of got two. It's one that like kind of gets some text couple boxes. I got this. This is actually a political email. I get a ton of political emails to my promotions tab. But I love the subject line on this one which was making kiss my overworked black woman ass. So like, do you want to talk about like, you know, kind of curiosity? Right. Things like that. Immediately seeing that, I was like, what? And like I opened it and like I knew it was probably from a political campaign. Now once you get in it, it's got a lot of that sort of standard political campaign type formatting. But let's just read this one right? Stefan. It was a ton of fun being on Real Time with Bill Maher last week. But when he was reading off all the crazy things the right wing were saying about Simon Simone Biles. And we had one response. They can kiss my overworked black woman ass. Click here to check out my segment on Bill maher, then donate $15 so I can continue speaking out for my black sisters and fighting back against right wing extremism and racism. You have the link to the YouTube video. Black women carry so much on our shoulders. And let me tell you, it's even harder when the entire world's expectations are upon you. So in some Simon, I can't say Simon Biles, right, and Naomi Osaka took a much needed break for their mental health. They proved that a black woman's rest is revolutionary. If the right wing extremists want to come at black women for putting ourselves first, well, as I said, I'm Bill Maher. They can kiss my overworked black woman ass. Stacey Plasket, who I had no idea what Stacey Plasket was, but then I went and looked and basically she's a representative for the US Virgin Islands, I guess. But for me again, I think the biggest thing for me on this one was the subject line. But then talking about what you guys talked about, the congruency. If the subject line is I can kiss my overworked black woman ass, you get the payoff for that pretty quickly too. So there's a congruency from this to this. It's obviously topical, right? It's talking about Simon Biles and Naomi Osaka and her being on a recent thing that happened with Bill Maher. So there's a topicality to it. The call to action is a little bit long for me. Usually like a shorter call to action, but I honestly don't hate it in this one. I mean it's a little bit incongruent of like check out the segment, then give me $15. But politicians are always asking for money, right? But I continue speaking out and fighting back against right wing extremism racism. So it is actually pretty congruent. The call to action is congruent. I like that. There's like a link right in the video and another call to action here. Although this one she doesn't actually say click here. But you kind of know it's a link. So I actually really like this email a lot. Overall, for a politician, I think this is probably the best email I've ever gotten from a politician just because I like that. And it's personal. Sam's point, too. It's very personal. And, like, you know, I don't know. I'm sure this got a lot of opens and really did quite well. But I wanted to panel. Curious to hear everyone else's takes on this as well. But, like, I personally like this one a lot.

I'm curious what everyone thinks about where it says, donate $15. To me, it's like, that was kind of good because it gives a very, like, clear instruction. And I find whenever you are very, like, clear about what you want people to do, it works well. But I feel like they're probably losing some amount of people who are like, donate $15. Like, where the hell did that come from? Just, like, comes out of nowhere. And it's like, go here and give me money. It's how it comes across. So it's not as, like, personal as it could be around that.

I think I might have played that controversy, too, like, because he was talking over real time with Bill Maher and, like, knowing. Knowing his sort of slant. Right. They can kiss my overworked black woman. Click here to check out my segment with Bill Maher and see his reaction. You know, stoke that fire and then have the donate $15 as the CTA on the page. Right underneath the video is kind of how I might have thought to do that, just to keep things, like, really simple and, like, streamlined. Because, yeah, that's a little bit. There's a little bit of, like, two CTAs, not CTA.

That's a really good point. And to add to that, I know Justin's big on images. He's probably gonna talk about that later. But if there was, like, her face or, like, Bill's face, like, oh, my gosh, like, what's happening? What's she saying? Then they would probably get more clicks as well.

That's a great point, too. The thumbnail could be way stronger. Go, I guess.

Stefan, do you want to. You want to keep talking about subject lines for a little bit?

Yeah, I do. I want a second, but I do want to just to finish the thoughts on that. I mean, I do agree on that. The call to action being sort of abrupt and, like, kind of like, if she sort of was, like, you know, going in, getting people more agate, like, fired up for fighting, like, fighting back, and then asked for the $15 or whatever, you know, I think that could have done better, too. But, you know, one thing I know, I saw Lucas roasting About kind of topic topicality. So I do have that on my little criteria here, like topical, right. I think that's important. One thing to me is actually crazy is I. I searched my Gmail after in preparation for this call. And so we'll tie this to the lines Justin. I searched for Simon Biles, right? And I literally don't have a single email, is the only email in all my Gmail that mentions her. And given, like, how much everybody was talking about her, how, like, you know, how big this it was you were posting on Facebook and all that, to me it's like, that's crazy. How are you not, like, sort of like, there's so many ways you could be talking about her and then tying it into like, other, like, you know, to other stuff too, right? Like, well, like, I mean, you sell like a stress supplement, right? Boom. I mean, how do you not. Simon Biles, you know, you sell like, coaching. You talk about her and mindset and knowing what's best for you. And there's so many ways you could have tied what happened with Simon Biles into your product or service. And everyone's talking about it. And your open rates could have been so high, but like, yeah, somehow, like, nobody was talking about that. And honestly, the Olympics in general, I searched the Olympics and very few emails talking about the Olympics, which I thought was really surprising because again, topicality is really strong. If everyone's already talking about stuff like this and they have an email, then people are much more likely to want to open it and be a part of it. As far as subject lines go, for me, I basically feel like the three things that subject lines, the best ones have generally are curiosity, relevance, as in going back to congruency. The subject line is relevant both to the market, the person, the prospect who's getting the email, and then it's connected to the actual body copy of the email that there's a relevance between the subject line and the body copy. And I think specificity is really important for subject lines as well. And those are really my three things that I think are most important. There's other stuff too, but for me, more than anything, curiosity really is king for subject lines. Because my take on it is always the number one and only purpose of a subject line is to get like a qualified prospect to open the email and read it. That's like literally the only thing it's supposed to do, right? Because I want the people to open it and then read the body copy. And the body copies job is to get you curious, you know, or Interested enough or fired up enough, whatever it is that you click and take whatever action is being requested in the email. Usually it's just get you curious enough to click to go over like a VSL or a tech sales letter or whatever. That's how I view subject lines. But as for our panel, I'm happy to hear what other people, you know, think about like, or elements that are important for subject lines as well.

Stefan, can I share my screen real quick?

You can.

All right. Can you guys see this word? Duck?

Yeah.

So this is a lot of curiosity headline or a lot of curiosity subject lines which Stefan was just talking about. Curiosity is my favorite kind of subject line for sure. Um, this one ran for a long, long time in a health niche. A 71 year old woman poops out 40 pounds of fat with this unusual nutrient. It has kind of every element you'd want. Curiosity, specificity. 70 year old woman, 48 pounds of fat has a lot of just kind of shock value to it. Everything about it is. It's just a great subject line. That's probably why it ran for, for at least a year. This one from Bizopnich said this ad made me a thousand dollars a day for three years. Great one. Retire rich on just three stocks. That's, I mean, just oozing, oozing with curiosity. That's really what you want with a good curiosity email. You have to open it. Actress reveals the bathroom trick that makes her feel years younger. FDA issues dire warning about antacids. That's one I wrote that did really, really well for a. It was for a probiotic. This chocolate is 15 times healthier than kale. Again, that's just kind of shock value. Interesting, controversial, but a lot of curiosity. Why did Fox News clear the schedule to put this doctor on tv? That was one I wrote a couple years ago that absolutely crushed one that Chris Adad runs a lot I see in the dating niche. Send this three word text to a man when he pulls away. So just kind of like I said, oozing with curiosity. And you always want to have curiosity in your subject line if you can. I think it's probably the most important part of a good subject line.

Yeah, no, absolutely, I strongly agree. And with that being said, let me show some more examples of things for curiosity. And I saw people talk about specificity in there too. Science for that. So I was looking at this one. Ignore the body copy to start because there's actually a lack of congruency sort of. But this is from Meredith Shirt's list and Svelte. But the subject line of add a quarter tablespoon or teaspoon of baking soda coffee does these four things. I actually, I thought about that in a first, like, well, is that really like that good of a subject line? But I actually really like it. And so you're curious, like what are the four things it does? Right? There's curiosity and also why are you adding baking soda to coffee? So but there's specificity and that is add a quarter teaspoon. It's not saying just add baking soda coffee. A quarter teaspoon is immediately a little bit more specific. And then even though it does these four things, like, there is a lot of curiosity there because as I read that I'm like, well, what are the four things that it does? Right? Like I do, I personally want to know, is it like it speeds up my metabolism? You know, maybe like does neutralizes like the acid and coffee? Like what are the four things where this one for me, I mean this is part of like she's like, basically has like a health blog article about four benefits of adding baking soda and then it goes into like a like sort of, you know, lose 62 pounds of fat and reverse type 2 diabetes type, like affiliate offer type thing or whatever in the actual email. So to me, like that's sort of, that's part of her style of that newsletter, I guess is like, you know, send like your article and then sort of have like an ad with like an affiliate thing to make money from your list. I get it. But I also feel like this could be a really interesting creative in its own right if you did something around that too. Panel, anything you want to add to this one? As I, as we rifle through examples.

One, just one note on those, Those are, that's a style that Mike Geary and them run a lot. And Mike actually told me that in a lot of cases when they're able to get a really good topic for the subject line that they use in that kind of first article, this style actually will out convert just promoting the offer. Like obviously the idea is for people to click on the offer below and make sales that way. But he said sometimes even with this on there, it'll out convert just a straight offer, which I found pretty fascinating because the subject line is so good and so unique and they can't do that. They can't get the really unique subject line without it kind of linking to that, whatever that first article is. So it's pretty interesting way to do email.

That is a really interesting strategy. I like that. Has anyone else ever. Tanner or Joey, have you guys ever done this sort of style email before?

So, yeah, we have. We've actually had. We've tried kind of the newsletter digest style stuff at Sherpa, so I didn't mention. I read all the email copy for Nashala Sherpa. So we've tried this before and tested multiple different ways for it. It's actually been really hard for us to find digest styles that significantly outperformed one of our just single control emails. It could just be like actually testing this again next week in different ways, more ways, always trying to get, like, best practices. It could have just been the controls are just way stronger. But yeah, so that's. That's been a hard nut for me personally to crack, but I definitely see people doing it so you know they've got it working on some level.

Right? For sure.

I think the other reason that's sort of understated that this subject line works so well, even though it doesn't seem like it's not. It's not like powerful benefits and everything is. It's a subtle undertone of disgust, which is really powerful. Like, why. Why am I gonna put baking soda My coffee? That sounds awful. And then one quarter teaspoon could either sound huge to some people or like a teeny small amount. So that when you're like, does four things you're like, I don't understand.

Yeah, that's a good point too, actually. Yeah. I mean, like, like, I don't want to put baking soda in my coffee, but I'm curious why I should. Right? Yeah.

Putting like anything in your coffee. Like just that idea. It does well. People are like, oh, putting things in coffee, it seems like. I think maybe it's because it sounds so simple, but always these stuff do well with like, putting this in your coffee. And yeah, with this exam said, it's the same thing with like two drops or like, you know, take two of these in the morning. Like, just adding that usually does a lot better too.

Yeah.

The same thing with drama as well, depending on the niche. Right? Like, if you say something that's just like dripping with drama and people are like, super nosy and they want to hear what's going on with like a celebrity or somebody else or like a weird text message that was sent. People are nosy and they want to see that stuff. So a lot of times you just have to, like, when you're writing the email, you have to think like, has the reader probably heard this before? And if they have, they're probably not going to open it, but if it sounds new, they might. Then one other kind of off topic thing, if you Google like blank preview header code, there's like this thing that you can paste in and it'll make your preview text blank. Which when you look through an inbox, like a Gmail inbox, everybody has a preview header and it's just like completely cluttered. But if you take that out, there's just like a white like blank line right there next to your subject line and your eyes just like go to it. So definitely try that if you have dope little tidbit.

Nice little tip there, Troy. Let's see. Awesome. Cool. Let's look at another curiosity one or a couple more here. This one's from Anne Stanley, who will be speaking at the Scottsdale event for Copy Accelerator. I think this one was pretty cool. He gets paid $1,324 every time he says this word. So going back to again, curiosity, that makes me super curious, right? Like, who is it? Who's getting paid this much money and what's the word? I immediately want to know. So I really like the subject line from Ian. And then this one starts out like, this is one of my favorite stories I've ever heard about an actor's career. I don't know if I want to read the whole thing, but basically it talks about how Owen Wilson gets paid $135,000 for saying the word wow, right? And all I can say is wow. And then like now I don't make $1324 to type a single word, but I do make 1500 to write a single email for a client. I make more than that whenever I own lists. That's cool and all, but what's core to me is that my students in 90 Days of Freedom are getting paid anywhere from $50 to a few hundred dollars per email within 30 days of joining the 90 Days to Freedom program. And that's what his email is ultimately selling is this program. I think what I like about this email, besides the subject line is like, I like that there's a good transition. It goes from sort of like Owen Wilson and it makes sense. But it doesn't feel weird that he's now transitioning into his program because he's talking about how, you know, he gets paid all this money. Here's how much Ann makes. But even cooler, my students are making money too. Me, as an example, like iru, who had never been emails for other people, is making $135 per email he's got a proof element of the screenshot of Iru talking about how he's making $135 per email. And like this could be you, right? I want those types of results for you. In my 90 day supreme program, I'll show you exactly how to leverage the skill of brain emails to turn it into 5,000 to $10,000 a month or more in your pocket. If that's something you want in your life, make sure you apply for the program if you haven't already. Click here to apply now. That's all I've got for today. Talk soon. And I want to be the next owen Wilson Stanley. P.S. here's a rather hilarious compilation video of all the times Owen Wilson has said wow in his movies. So going back to the personality aspect, Sam, again, like, obviously Ian's email has a lot of personality. I like that. It's just like a really clear call to action. Just click here to apply now. It's not overcomplicated. I like that there's the credibility and proof element in it with Airu and I guess I said he, I think. But she. Right. I think she's awesome. So yeah, I don't know. I think this one's a nice example of curiosity as well. Anyone want to add anything to this one before we rifle through more examples?

That's a great example of an email that you see on Guru List where it's telling a really good story and then tying that in with the product you're eventually going to pitch them. One thing we talk about a lot, Guru Guru List operate very differently than your traditional broad kind of market list like health, financial, dating, stuff like that. They're much more personality driven, they're much more personal. Like anybody who's on my list and Stefan's list, you'll notice that from the way we write our emails, very, very different. We're usually not trying to squeeze every penny out of every single email. It's just kind of a very different approach. But this is a great example of storytelling with a pitch at the end though.

Yeah, yeah, I definitely agree with that.

Also, just as a side note, I put it in the chat, but there's a level of he's training people to click either way whether they're buying or not. Like usually you don't do two CTAs, but what he's doing is click here about this thing and also here's just a fun thing to click in general, just, just so that they click and that's going to be really important with the iOS changes and all that kind of stuff as well, to get people just clicking in general.

Yeah, that's a great point. I mean, Troy, let me ask you, as the resident deliverability expert, I know you're getting people to, like, to reply to your emails. Right. Is like, obviously really helps with deliverability. Is if a lot of people are clicking in your emails as well, does that have any impact? I know open rates do as well, but do. Do clicks help with deliverability?

Yeah, a hundred percent. So basically, there's a whole bunch of, like, engagements people could take with your emails, right? Like positive or negative. So positive, they open it, they click the link, they reply, they favorite the email, they forward it to somebody, they whitelist it. If you're in spam, they hit not spam. So there's all kinds of good things and there's all kinds of bad things, too. Like if people delete it before reading it, if they hit, you know, this is spam. If they never open it anyway, if they, you know, there's like, all kinds of different things. So all those things and your history of those things make up your domain reputation, which then dictates, like, your deliverability going forward.

Cool. Yeah, that's awesome. Sweet. All right, cool. Let's look at some more. See here, this is a really basic one from tnc. They announced their headline speaker. Which world famous rapper was speaking at TNC? 2021. Spoiler alert. It's Snoop Dogg. I don't know. I'm not gonna lie. I sort of feel like, not that excited about Snoop Dogg. I feel like they're more excited about Snoop Dogg than most people are. I feel like they're like, wow, we got Snoop Dogg. But I don't know how many people are like, oh, my God, I can't wait to pay money to watch Snoop Dogg. You know, I could be wrong. I'm not trying to hate, you know, I'll be a part of tnc. But, like, I just. And like, I put a post today, and then when they said, now Martha Stewart's joining him, and that actually is, like, way more exciting to me now. Like, oh, Martha Stewart, that's tight. But they had, you know, some other emails that were like, snoop Dogg is speaking. But like, that to me was like, sort of like, whatever. But then at least this one, there is a curiosity element to it, right? Like, you're like, all right, well, which speaker is it? Like, if you don't. If you're in this universe and you're like, you know, potentially gonna go to tnc, you're gonna open this email to see. And so from there, it's a very, very basic email, just in case you missed it, right? Snoop Dogg speaking. Call to action is to lock in your super early bird in person or virtual ticket. And that sort of just like has a little more stuff about Snoop Dogg and tells you to register. But we don't spend too much time on this one. But it is good. I mean, the curiosity aspects there, it's way better than just telling me that, Snoop Doggy, because I'd much rather want to know the answer and open it. So that's another one. I'm going to go to some bad examples in it too. I want to show one more from that curiosity folder here and then we'll get some bad examples and we'll talk about why this one has been running for a really long time. Windex trick sharpens eyesight and better Vision there's been some variants of it which I'll share in a second here. But what I like about this one is like, Windex trick is interesting and that actually is very congruent. If you have like foggy vision or blurry vision or bad vision, you immediately understand. With Windex trick, you understand what Windex does, right? What does Windex do? It cleans glass. It makes something clearer. So, you know, this idea of like a Windex trick is like, it sounds kind of easy, but it's also like, I'm like, what is this Windex trick? It's not actual Windex, right? Obviously. But like, what is it? You know, the mental image, like, it really makes you very curious and it tells you a story here of like, okay. At an age where most adults struggle to see clearly, Richard Herring is enjoying a healthy vision without glasses or contacts. But his vision wasn't always great. Since third grade, Richard was forced to wear glasses due to declining sight. Every time I went to the eye doctor, it was the same thing. I needed stronger glasses, said Richard. And now, at 60 years old, Richard's vision is better than ever. I have not worn my glasses in two days because I don't need them anymore. I'm even able to drive. About glasses, what's the secret? A little known eyesight vitamin used by professional baseball players for decades. Researchers at the University of Georgia recently discovered this unique nutrient can help aging adults protect or restore their vision. Best of all, studies show it can wipe away blurry vision and as little as 15 minutes flat. One doctor even said it's like Windex for your eyes. Click here to see how anyone can sharpen their vision like Richard did. This eyesight vitamin sharpens vision in 15 minutes. What I. So the biggest thing for this would be like, I like the Windex trick thing with the subject line. I do like that it's like a story, and it's this guy Richard. I mean, I think they're sort of like. It feels relatable. I don't think this. This image is very good. I think they could have found a much better, more interesting image. I don't know if I have a ton of, like, a weird, like, stock photo of an eye with, like, a splash of water to me, Like, I don't. That doesn't make me feel like, oh, I really gotta click on this image. Right. I think that's an opportunity for improvement with it. Um, but, yeah, it's been running for a while. Um, you guys have anything you want to add about this one?

I was gonna say the same thing about the image. I feel like something where it's like a before and after and beat. The before side is really blurry, and then the after side is like, 4K. Super clear would probably be good. But I thought this was pretty good email, actually.

Yeah. Overall, I agree.

Really unique angle with the Windex thing. I mean, it's just something we've never seen before. It's not. So, I mean, a lot of stuff that we see, it's like, I've seen this 50 different times from every other marketer I've never seen. Kind of the Windex thing.

Yeah, I love it. And what's interesting is, like. And this is why getting on a lot of lists and being opted in is good, because I actually did a search for it in my Gmail, right. And you can actually see, basically, they ran in a bunch in 2020. This actually keeps going. And then they stopped for, like, you know, a while. But these are all, like, you can see there's different from names like going blind, declining vision, no glasses anymore, bad eyes, aging eyesight. And they have some different variants, like Windex trick for sharper eyesight. Try it now. Windex trick sharpens eyesight and better vision. I think they used to say something about 2020 vision, and then they stopped doing that because, like, probably they, you know, they weren't allowed to make that claim. But when it was such an easy, you know, like, trick or whatever is if you see a set, like, if you start noticing an email coming into your, like, you know, inbox a lot or your promo tab, you can, like, just search your Gmail. And then, like, if you're Seeing an email that's being sent out like this often. And it was sent out a lot in 2020 as well. You know, it's usually a sign that, like, oh, this email is clearly. Clearly does very well.

Right.

Otherwise you wouldn't be seeing it regularly. So just a simple kind of little thing, but wanted to kind of share that too. Let's look at some emails that I think are kind of crappy or have things that aren't good. This is a really little one, but I wanted to bring it up. I mean, the emails, the whole email is whatever, but this weird last chance. First name. Can you make this? So it's like trying to have an urgency component. But what's funny is, look. Hi, Stefan. So they actually have my name right? And the email, but for some reason, you know, I guess it didn't work here. I personally don't really ever like putting like the name of people into subject lines because I just feel like there's too many opportunities for weird shit like this to happen. But I wanted to ask the panel about that too. Do you guys and gals, do you use like, people's names in your subject lines often or ever or not? Usually.

I don't.

Yeah, I would say very, very rarely.

There.

There are certain times when I think it can work well, but it is tricky. And like you said, depending on how they enter their name into the opt in, it's might not be the name they use. And I mean, there's a lot of stuff that.

It's just something too that gets used so much that I'm like numb to it. Like if it says last name Tanner, I probably have five emails like that today from today.

Right.

Something that I like that actually Heath Wilcock from Copy Accelerator does on his emails is he'll put it in like the middle of the paragraph, like halfway through the email. So instead of like way up front like everyone does, it'll be like, can you believe this, Stefan? Like somewhere in the middle there and then that would like, kind of wake.

Me up a little bit.

I think that's kind of cool. But otherwise I agree with what everyone said.

That's exactly what I was going to say too. I think in the subject line style, it's gotten a little overused. Unless your subject line is like something a friend would send you. Hey, Sam, take a look at this thing for me really quick. Or something like that. But then I think it has the most impact when it sort of hits you in the middle where you're not really expecting it and like, it Wakes you up.

Yeah, yeah. I mean, go ahead.

Oh yeah. I was going to say you could potentially use it in the from name like sometimes even if it's not their name. But like a lot of names you can put like person comma person comma person. So like in my email about this yesterday I put Justin comma Stephan comma Troy and it looks like a Gmail, like you know, when you're in a group chat on Gmail. So that's another way that you could kind of try to incorporate first names in a weird way.

Yeah, I've seen you do that a lot with from names actually Troy and I like it. You done it with like when you did stuff with Sheffrin, who's also speaking in Scottsdale. But yeah, and yeah, I've seen you do that a lot. I think that's actually really smart in the from name. I like the way you do that with like not their name but like using more names and stuff like that.

I did get. I have one that I got. This was like three years ago and I honestly don't remember what it was for. I think it was for like a blood pressure product or something. But the subject line was funeral arrangements for Justin and I remember like it immediately like grabbed my attention. But I think if you could do something clever like that, that'll, that'll definitely stand out. Cause it's not using the. It's similar to kind of what Tanner said. Like using the name at the front looks fake, but the other way it looks a little more natural.

It's probably for like a weight loss supplement or something.

That's good. Since people are asking about the last chance stuff, I want to come back to more bad examples. But I'll show a couple of those sort of urgency last chance emails. This is when I wrote for doing my profit fixed formula sort of launch I was doing. This was very experimental, kind of. I just decided to do something unique and weird. But the way I did is like an urgency drenched, dramatic last chance email. So the question Jaz had is like our last chance email sort of overdone and if you'll like kind of tune them out. I personally wanted with this one to be like, like more like to kind of play on that and almost acknowledge that like, you know, hey, it's last chance anymore but make it sort of, you know, hopefully get people kind of interested in opening it because it's urgency drenched, dramatic, you know, stuff like that. So that's the way I've done it before and I made a really weird Email about how like there's basically a guy about to diffuse a bomb. Like a movie script type thing, you know, like hero ran out of time, you know, singing pick the red wire, the blue wire and say, well say you're the hero in your own movie and this is your moment, you know, which wire will you cut? We pick the red wire and miss out on Profit's formula, possibly forever. Or will you choose the blue wire, the one that stops typo but stops the clock, just nick of time and causes people around the world to erupt as they cheer your name in exaltation. Tick, tick, tick, kaboom. You've got less than three hours left to make up your mind. If you've read this far, you already know what you need to do. Be the hero in your own story. You know, basically like so to me I'm like, I thought this was kind of dope but did really well, performed really well. But I think because it's like sort of like a good, a good play on that, right?

I think that's a perfect example of the difference between the more guru, like a more guru based stuff and the other one I've done the same thing and actually use like the super old Batman, the really, really corny one where he's like running around with the bomb and he's like some days you just can't get rid of a bomb. Like use a gif in and that email is crushed too. And that's you know, a more personality driven thing.

Yeah, that's a fair point. Yeah, exactly. If I was selling like a supplement, I mean, I guess like I would maybe try it for a supplement but it would have to be during like some kind of launch. It's really a launch specific email too, right? And you're like, hey, but you know like I mean instant or go ahead.

I would say and brand voice, right? If you kind of have that playful or you know, like you mix some of that stuff in and then something people are used to.

I also think the awareness plays into it, right? Because you're talking to an audience of marketers so they know what you're doing when you send a last chance email. So the more you can make fun of yourself and be like, yeah, yeah, I'm doing the thing but I'm going to have fun with it. I think that really helps. But it's because your audience is aware versus that might not work if they weren't in like a typical context or like e comm or publishers type deal.

Yeah, that's totally true.

One of my favorite emails I sent out, I did a Zoom call similar to this probably a month ago and Zoom told me that I was like over the limit, so I had to upgrade. And the next day I sent out an email, it said negative 37 spots remaining. And I just made fun of how like marketers use like a ton of scarcity. And like a bunch of people replied to it and they loved it. Sometimes humor works.

Yeah, a hundred percent. No, that's a great point. I'm gonna show one more scarcity or just email kind of similar vein. So I'll be fast with this and then after that I want to pause and I want to do a selfie opportunity. We've been doing that during these calls where people can sort of take a selfie with us in the panel and everything. And so we'll do that in just a second here. Cause I think that'll be really fun. But this is similar, kind of guru style one. This one's from Frank Kern. I'm going to pull up here. It's just like Final Day, don't wake up regretting this tomorrow. What I like about this one from Frank is that it's not just like it's for his four day kind of class, whatever. And today's the last day to register. Very direct. Right. But I like that it's not just Final Day or Last Chance, but there's like a little bit of that emotional don't wake up regretting this tomorrow. Like it makes you. There's a little more urgency and sort of like making. Also if you haven't paying attention, you're like, well, regretting what. So there's some curiosity there that you'd be interested in opening. But it also sort of hits you a little bit harder than just like Final Day, Last chance, whatever it is. So I just like that from. From. From Frank there on that. But yeah, let's stop for a second. Sherry. I've got a lot more examples, including I'll go back to some of the really bad examples because I think those are always fun to look at where people are fucking up. But before we do that, let's go to where if you want to take a selfie with us, basically put on Instagram tag. You know, any of us here, we'd love to have that so we can put our handles in the chat. I'm Stefan Georgi, everyone. For our panelists, if you want to pop your handles into the chat here, I'll go to is gallery. The best way to do this so someone can kind of Just pop in the middle. Is that like, you know, the best way? But basically, like, we'll pose for a minute. Feel free to like kind of position yourself and then like take a selfie of all of us. I don't know, I can point down that way or something. You know, we'll go ahead and do it for just a minute or two here, give you a couple different. Awesome. Yeah, hopefully. Hopefully you got one. I mean that'd be a super, super fun. Yeah, it's like the Brady Bunch here, the way it's.

Yeah. Tag, tag. Stefan and I, at least. And we will. We'll repost them on our stories.

Yeah, definitely. Feel free to share. And obviously Troy and everyone else too. Joey and Sam, everybody loves Troy's shirt. I love, I love that. You know how you get one of those shirts.

Yeah.

You come to.

Everybody's gotta know.

Yeah. You don't know.

Just, just for everybody who wants one of those. If you come to Scottsdale, I think everybody gets one, don't they?

Yeah, I think we set that up so they're getting. I think we're doing the same. We have a couple other cool surprises for people too, like swag wise. But yeah, I think we're doing that same shirt again. Cool. Awesome. So. And then by the way, I know Tanner has to go after about the hour mark. He gave us a heads up on that, but. So Tanner, when that time comes, I will understand. Let's look at some more bad examples. This one's just really. This is like a B2B type one. That's just really shitty. I just got this one today, so I figured I would share it. Curious about the benefits that Private Cloud brings to your business? It's from Liquid Web, which is like a hosting and like a web service place, right, Stefan? As the cloud transformation grows, businesses continue to reap the benefits that a cloud infrastructure provides to their business. The infrastructure of choice being VMware Private Cloud. VMware Private Cloud is an affordable option as low as $510 a month for companies who are looking for built in hardware, high availability, scalability and flexibility via a private cloud environment, same day availability and resource based pricing.

This is painful.

No per VM I reach out to you scheduled time to review your current infrastructure, the workloads on it for the next phase of your hosting experience with Liquid Web. Please reply this email to discuss this in more detail.

This was written by an engineer.

I was going to say the person who made the cloud also wrote this email.

Yeah, there's just so much, so much Wrong with it. And I think this is an example of where people think if they're doing like B2B, that it has to be super boring. But it's not. Like, even people who are like CTOs, and a lot of these in Liquid Web aren't CTOs. They're like just business owners who are hosting shit on Liquid Web. Right. So why are they like, what about this excites me? And like, no, I'm not really curious about the benefits that private cloud makes. Like, what would be so much better is if you told me some surprising benefit that being on a private cloud could bring to my business. Right. If you actually told me about one of the benefits or teased it in the subject line, it'd be way more interested, I mean, way more interested in opening it and then maybe focusing on some big benefit versus sort of just like, hey, want to pay us to use our cloud and get building hardware high availability. Like, like, I don't, you know, again, like the, the I don't think the list is. Is all ctos. It's like a lot of people who just have like Liquid Web and you know, because that's like the hosting they're using and stuff. So yeah, this, this to me is just an example of like a really, really bad email. And funny because like, we talk about curiosity and they actually use curious in their severe line. But no bueno.

I was gonna say that's a classic example of just like telling versus showing. I'll tell you to be curious also, it's like it's way too easy to say no to that subject line and then just not open at all. Like, yes, you want to qualify later. Like later on in the actual email, you can give them an opportunity to say no, but probably not the subject line.

Yeah, a hundred percent, Sam. I totally agree. Telling the showing. And yeah, exactly. Like, that's exactly right. When I see that email, that's one of the reasons I hate starting sales letters and even emails with the sort of if then thing normally where it's like, all right, or like that sort of like, do you struggle with this blah, blah, blah. Right? Because like, even a lot of people might be like, meh, not really. And then they just like move on through life. Right? Like, are you tired of blah blah, blah, like meh man? Kind of.

That's also an immediate sales tell. Like, everyone's seen that. That infomercial. It's like, if you have back. Do you have back pain? Well, I've got your solution.

Right?

Right.

Yeah, like, I'm expecting The wacky, wavy inflatable arm guy to pop up and, like, doing this while I'm like, you know, while I'm reading it. So, yeah, that one's definitely a failure.

This applies to, like, all types of copy, too. Cause, like, I see the same mistakes when people are sending cold emails and when they're sending, like, messages about, like, trying to get me as a client. Like, I read the whole thing and I don't have a clue what they're trying to pitch me on. So, like, specificity is just huge.

Yeah, huge. So this one is, like a half. A half fail. I wanted to share this one because. Okay. Do not take magnesium unless. Dot, dot, dot. I'll read. I'll read a bit of this one. Hey, Stefan, Charlotte here. If you take a magnesium supplement, I want you to do something. Go get the bottle and read the label. What's list on the side. Regardless of where you bought it, I'm willing to bet you'll see one, maybe two forms of magnesium on the label. It'll probably be one or two of these and it's like, 1, 2, 3. Um. Now here's what most people don't know. Magnesium oxide is not good for increasing overall magnesium levels. Plus, it won't do a thing to reduce your anxiety, which is a big reason why people take magnesium. Worse. Magnesium oxide has a laxative effect and could send you running for the bathroom. It kind of keeps going for a while. And it says how to get all seven forms of magnesium that boosts energy and defeat stress, anxiety and burnout. So the reason for me that, I mean, I don't think it's like, an amazingly fascinating email anyway, but I don't think that the copy is like, actually, like, the world's worst copy. I mean, after that VMware one, right? But I think this would be a lot better if you just said, do not take magnesium. I don't want to feel like the unless to me doesn't actually. I mean, maybe, you know, maybe they've tested it, but that'd be an immediate split test. I would do is I'd do, like, do not take magnesium versus unless. Cause then I was like, well, oh, unless what? Now you're telling me, like, probably my magnesium is fine. If you said, do not take magnesium, right? I'd be like, what the fuck? Like, if I'm taking a magnesium supplement, I'd be more interested in opening that to find out why I shouldn't take magnesium. But this sort of lets me off the hook and I can just sort of immediately Be like, eh, well, probably mine's fine. Unless, you know, do you. Do you guys agree and grow? Do you agree with that or do you think that's a weird distinction I'm making with that?

Unless I kind of think it is curiosity inducing. But I don't take magnesium. But I think if I was, then they'd be like, don't take it, or unless. And I'd be like, oh, shit, maybe mine's safe. Like, I might be curious to see, like, if I should continue taking mine. But yeah, I think, I think that's a good split test. I also think because that subject line assumes that you take magnesium, essentially then the whole beginning of this email is just. It's too much because she's like, do you. And you're like, well, you wouldn't have opened it if you did it.

Yeah, yeah, totally. Another thing too is like, what's listed. It's like one, maybe two forms of magnesium. There'll probably be one or two of these. And it has like three forms. I know it's a little thing, but to me that's actually kind of confusing. Cause I'm like, it just already feels. I don't. I shouldn't already be feeling confused when I'm reading your email. I should be feeling like, enlightened, right? Not confused. And so, like, I'm immediately sort of getting confused here. So I think that could be just, you know, there could be more clarity here. That would, that would help a lot also. Yeah.

And a lot of people are going to be like, oh, I'll read this later when I can go grab the bottle and look at the back. So I would rather tell them like, hey, these are probably in it and these are very bad for you.

Yeah, I like that. Yeah. So the. Are you putting out magnesium toy, Sean? Like, magnesium poops would be a good one. Um, and someone else to put like, avoid magnesium. Which. Yeah, I'll show that real quick for like a contrarian one. Like, you know, this is a very. You probably seen this one. There's like the, you know, avoid collagen. Why collagen doesn't work and ages you faster. So this was on Meredith's list too. And basically BioTrust does very long emails where they really sell you. I'm not gonna read this. It's like a super long educational email because then they send a lot of times to more ecom oriented pages. But like, you know, the avoid collagen as a from name and like, that is very powerful. And if you look at this, I did the same Thing where you go to Google. If you look at how many times I've been sent that email, and again, I'm not on that many lists, but it was like, August 3rd, I got sent it twice. The 19th, 18th, 1st, June 30th, 25th, 16th, 40. So clearly this is like something that's working quite well. And you see, avoid. You know, that's a big biostressing they've done before, too. Like, avoid cashews, avoid broccoli, avoid walnuts, avoid whatever, you know, so avoid protein. Yeah, like avoid keto. Exactly. So there's, you know, this is sort of like the contrarian aspect can work really well.

It works really well when some. When something's hot and people are talking about it. So if everybody's talking about keto, how it's the greatest thing ever, then you're like, avoid keto that you're gonna get really good opens.

Yeah, a hundred percent. And I think. But again, I think if this was. If this was like, you know, why doesn't collagen work? Or why. Why collagen doesn't work. Unless I don't think I'd be as good personally. Right. Or like, unless it was this kind. Or, like, avoid collagen. Unless, like, I think, like, just the. Oh, shit, like, I'm taking collagen. Should I avoid this? Right. Like, see Kathy Carr put it. What's wrong with collagen? I need to read the email now. Yeah, I agree with you.

I'm at a less point now. The more that. The more that I see it and think about it, and the more you talk about it, the more I'm like, yeah, that's just wasting space. It's just like, don't do it. And then if you're doing it, you're like, oh, shit.

Yeah, exactly. Let's go back to a few more bad examples here.

Helpful for you guys so far.

Oh, yeah. Put in the chat if you guys are enjoying this.

Just want to check in and make sure we're hitting on stuff that is going to help you with your emails for the list. You manage stuff like that.

While you're doing that, I'm gonna hop off. Thanks, everyone. Great call, but I gotta run.

No worries, Sander.

Thanks, Tanner.

Thanks for making the time. Oh, I already missed him. Feel like a little part of me just died, you know? All right, good. Well, I'm glad this is. I mean, more scared to write a subject line. How about some coverage on growing a list? Cold.

That's a whole different call.

Let's look at A few more that are just not. I think looking at bad examples can be really helpful. So I got three more here, and then may I pull up one or two more? And then we'll kind of pivot and open up a little bit more. Some broader stuff, too, though, but this one I got really recently here. Life after Money, big tech set to launch new currency. And this is a offer for Legacy Research, which is a financial publisher. Same thing with the name. Thing. Dear Space comma, an epic showdown has broken out between the government and some of America's top tech firms, all because of a new and controversial plan that makes this bigger for everybody, too, to launch their own competing currencies, which could restructure the financial system overnight. I just returned from a private meeting with top policymakers on Capitol Hill, and frankly, I'm shocked the mainstream media hasn't picked up on this yet. But you can get all the details you need to prepare for this massive change as well as profit from it. Learn the full story here. Don't say I didn't warn you first. Sincerely, Jeff Brown. So, to me, I think this email, the subject line, life after Money, big tech set to launch new currency. And this guy's list is mostly a health list, but health can definitely sell financial, and financial can sell health. But I think if you're on a health list is a subject line, life after money, big tech set to launch new currency. Is that really interesting to you? Right. I think that just falls flat because, yeah, it's a similar type of audience. There's an overlap. But I think if you talked about why big tech's new cryptocurrency could be minting, could turn everyday people into millionaires or something like that, or just something a little bit more about how a housewife in Oklahoma could become a millionaire thanks to this big tech, like, like one thing that Facebook's doing or big tech, like kind of currency? I don't know, just something like, like, I just think you could be more specific or a better promise or more relevant things like that. And I think that, you know, that doesn't really do it. And then even the showdown thing here, and it's like, like, all right, like, I don't know why if I'm not. Yeah. What are they really interested in? Are they interested in, like, Congress and policy? And maybe they're a little bit interested in crypto, but there's not really that much about crypto here and big tech, I think they're interested in making money. And sure, you can't make irresponsible claims about, hey, become a millionaire by investing in this, but you could just be way more what's in it for me than the CML has. I do actually like the picture. To me, that picture is good. It has credibility and curiosity. I think the picture is the saving grace of this email. But, yeah, I don't know. I think this one just sort of falls flat. So I wanted to share that, especially on the financial side. Right.

Yeah, I agree. For me, I was just gonna say, like, the. The big thing reading top to bottom is like, well, why do I care, though? Like, what's in it for me? Why does this matter to me right now? Because you haven't, like, you haven't made any kind of, like, fear claims, which usually work in financial or any kind of like, you can make a bunch of money off of this. So it's like, well, why do I. This is why the mainstream media is not why, probably.

Yeah, exactly. Totally agree. Somebody said that Jeff was the finance guy, health guy. Yeah. So this is going for Dr. Vegar. It's like his email list. I know how I got on this email list, but they're sending a promotional email on behalf of Jeff Brown and Legacy Research. Show you a really bad one. I think it's this one here for good old Gavin Newsom. This is, like, why I think for a lot of the freelancers here, I just think there's so much opportunity to write email for political campaigns and politicians. Like, check out. Check out the subject line from Gavin Newsom for governor. We were writing to ask if we can add your name list for Governor Newsom of people who he can count on to return the ballots opposed to the Republican recall. Like, what the fuck is going on with that subject line? Like, I just don't know who wrote that. Was it like some chicken or dude in Gavin Newsom's, like, office who just was like, well, I've never sent an email before, but I'll give it a try.

Probably tried to put the whole body copy in the subject line, but that's all that let him put in.

It's like, yeah, it's like my mom was trying to do email, like, marketing or something like that, but had no idea. Like, I'm surprised it wasn't all caps. It's the only thing it was missing, you know, the cast lock. And I mean, I don't know. I also don't like avenuesom at all, so. But that's a personal thing. But, like, yeah, just like, it's such an obvious thing, but it's like who? Because again, then you're seeing this as a PDF, but when you're looking on Gmail, it's just sort of this like long run on sentence. It gets cut off. Right. Using AI copywriter Carolyn said. Yeah, maybe. Um. So, yeah, just super, super bad example. And then here's one more that I think is sort of like really misses the mark. I want to share. You need eight hours of sleep here is why. So, like, that's okay from like a curiosity aspect. But like, I'm like, yeah, like, I don't know. Of course I know I need eight hours of sleep. I'm not really that like, yeah, there's nothing. I like saying what you just said. There's in the chat, there's nothing like new here. It's like, I don't know. I kind of know. Why? Because I need like, I already know that, like eight hours of sleep is important. Right. I also really think that this is like they have this header, I think. I don't like their header here at all. Every time. To me, I know they're like, they're doctors, but it's like so clear. It looks like a stock photo. It's like a blurry image. I don't know that.

It takes up way too much space. That's the most important space in the email.

Yeah, yeah, I strongly agree, Justin.

Like, if you want to have the branding at the top, just have the logo and not the pictures.

Yeah, yeah. I don't know why the unsubscribe is the very first thing you see on their list either. I don't know if they have to do that, but that doesn't really make a lot of me.

Some people do it who have a ton of leads on their list simply because it cuts down on spam and complaints. If you have more buyers, you don't usually need to do that, but yeah.

Yeah, that makes sense. And then, yeah, the body copy, if you don't sleep deep and through the night, which is already stumbled on that, it's not very well written. But if you do not sleep deep and through the night for at least eight hours, our doctors highly recommend you read this. Why? Because studies show that lack of sleep causes stress, irritability, pain, weight gain, chronic health problems, even death. And without proper sleep, your immune system can't produce a special. So right away. It's just so educational, but not in a good way. It's like you're just sort of telling me if I am having trouble sleeping, telling a story about somebody who was struggling with like, gain of sleep and their health. And they were like stressed out and angry and their health was breaking down and all that kind of stuff. But then they discovered this like, new solution. Like, you know, that would just be way better. But this is sort of like a school report, right? It's like the school report email. And it's when I talk about like, you know, people who lead with stats or they, they speak to like you should speak to like the heart first and the motion first and the brain and logic second. But this is a complete opposite. It's sort of just like going back to what Sam's about. Showing versus telling. It's sort of like they're just sort of telling you, hey, sleep's not good for you. You're like. Or sorry, not getting that. Sleep's not good for you. And you're like, yeah, like, I know. So, yeah, this is a big fail to me. I don't know if you guys want to add anything on this one, but.

Yeah.

Okay, so I can go through more examples, but I think it might be cool to like open up to our panel maybe for each person who's here. So Troy, Joey and Sam, to kind of COVID like one thing that you're doing right now that's really working well with like your email marketing. It could be a copy strategy thing. It could be like a segmenting thing, a deliverability thing. I think it'd be fun to have you guys. I use guys just inclusively. I know, Sam, you're here. Trying to be good about my pronouns, but like, you know what I'm saying, like you guys and gals to share like one thing, that Sam's one of the boys. Yeah. And we're all one of the girls, you know, so you can flip it back there, bring it back. But. But one thing that's working right now, I'd love to hear about that. And maybe. Troy, you want to start?

Yeah, 100%. So I mean, the main thing, a lot of people may or may not know this, but obviously like one of the easiest ways to like make more money with emails, to make sure that people are actually seeing your emails. So if you don't have like a test account set up yet where you just open up a brand new Gmail account takes like maybe 30 seconds and just send your emails to that before you send them out to your whole list because you might be going to spam, you might be going to the promo tab. So we kind of talked about earlier a few different ways you can create positive engagement, which helps greatly with spam and you want to make sure that you're getting like a minimum 15 or 20% open rate. So for example, if your open rate is 10%, you're kind of like inching towards spam a little bit. So what you want to do is like send to less people and you won't make less money. Because the truth is that like if you're cutting off people, you're going to cut off the people who haven't opened in a long time. So therefore like the amount of people actually opening the email will be the same or roughly the same, but your open rates will be higher and Google will reward that. So that's generally how you get out of spam. As far as like promotions tab, some things to check when you're like testing your emails would be like the from name, the subject line, the link text and then the body copy in that order. Those are kind of like the pecking order of things outside of the domain reputation and the IP reputation itself. I know this could probably be very complicated for some people, especially if you've only written copy before. So if you have questions about that, you can definitely drop those below. But that's kind of like the two minute crash course on how to make sure that you're, you know, making more money without really editing your copy at all.

Yeah, that's an awesome one. So a question came in. If that applies to B2B, I would guess. Yeah, but like, you know, I'll let you answer that, Troy.

Yeah, so again, the, the only real way to know is to test. A lot of people ask me all the time. They're like, will this subject line go to promotions or will this from name go to spam? I can't tell you because everybody's domain reputation is so different. So that's why it's important to open up that test account on your own. Because if somebody else had success with it or failed with it, that doesn't mean it's going to be the same for you. So with B2B, you just have to send a test, you know, from wherever you normally send from. So let's say you're using like gmass and you're sending from the inbox or you're using an ESP sending out like, you know, mass broadcast emails. Make sure you send it from the same spot that you plan on sending it from when you actually go ahead and send it to your list or to whoever you're sending it to. Also recommend doing it as like a live test. Right. So like making a list with your test account on it and clicking the send broadcast button. Because sometimes the, the test email button is not always accurate because they use a IP address.

I was going to mention that because that's, I think, a mistake a lot of people make. They just use the preview one and sometimes they're on different IPs or shared IPs. So just because you land in primary in that doesn't mean it will in the actual send.

Yeah.

And then I guess one last thing in case because like a lot of people here may know that one thing that's been working really well too that helps with both deliverability, like Stefan mentioned is like a couple hours after somebody gets your welcome email, just send them an email that's like, hey, first name, what's your biggest question about blank reply and let me know or your biggest problem with blank reply and let me know. And those replies are great because they help deliverability. They give you an idea of what your audience wants. So like my audience, they want to know how to grow an email list. They want to know what to write when there's nothing to say. And they want to know how to get higher open rates. I know that for a fact because people reply all the time and then also like if somebody replies, they're more likely to buy stuff in the future because they feel like it's okay to like reach out and ask questions and they feel like it's more of a relationship instead of just a company sending them emails.

Yeah, that's awesome. And Troy, one other question. What is like that open rate danger zone? Is it like. And you said around once you get to around 15% but is it really at like, like 10 or below or like what is it? I know it's a magic number, but like what's where you're really concerned?

I mean, I like to say 15 because when you start inching closer to 10, it's like you could run into some issues. And again, spam is not something that that covers everybody. Like you could start going to spam for some people, but then again I've tested accounts before for clients where they're on like aweber and they have like 7% open rates and it's hitting the primary tab and I'm just like super confused. So it is different for everybody, but I like to stay safe and it's always better to be more favorable in the eyes of Google and all the other ISPs.

Cool, that's great. That's a bunch of good stuff there. Thank you for that. Joey, how about you?

Yeah, I mean those are all really good things I would just take.

So.

I agree, like deliverability is going to be the most important, right? Like you can't get an email delivered, like that's the base of the pyramid, right? So when I do the customized like email like scaling plans for people, like that's it, like that's what we have to fix first. Deliverability, backend systems, all that type of stuff. And then from there just the next steps I'm always looking for is like what are the big rocks that are actually going to move the needle the most Instead of this really small complicated things, right? If we look at just applied to something else like health and fitness and stuff, right? If you want to actually like you want to lose 20, 30, 40, 50 pounds, there's certain things that are going to make way more of an impact than other things. And one of the the. So like after deliverability would be like the base of the pyramid. The first thing I'm looking at is volume and frequency. So like am I just sending enough emails instead of before? I'm messing with like really tiny from like from name changes or subject lines, they can make huge differences, right? They can make 52. I've seen a 300% increase in profit per thousand on an email from a, from a, from name and. Or a subject line change with everything else being the same. But the first thing I'm gonna look at is are we doing enough of these things, right? If you're trying to, are you doing.

Are you working out enough?

Am I sending enough emails? And then from there then I'm gonna go into like content that that's the next big thing on the pyramid that I'm gonna look at is just like the body copy, right? That's gonna be the biggest swing that we're able to make sure. But that's the first, first thing we do with new offers. We see if it has legs. And then from there we're testing body copies. That's where I'm testing different big ideas and then from there moving it to different things that are, they're more of like the smaller complicated things like we're doing from name testing, subject name, subject line testing and all that triggers and all that type of stuff. But I'm looking at like the biggest needle movers first and then moving on to that type of stuff.

Yeah, that's awesome. I love the foundational component in the pyramid and how you look at it as well. Sam. I know now you have to go after these two. I know they're still in your glory, but you got anything you want to throw in there?

Yeah, I think so. The one thing that I want to touch on now, obviously I don't work with the same like the big kind of like publisher list and that, the big churn and burn list. But I would talk about how I think there's kind of a stigma against sending an email without a CTA almost in a sense all the time. And they're like, you must be selling everything all the time. But that's actually not true. And there's tracking software out there now that can track like which emails were open prior to someone buying something. That shows you that keeping up with your contacts, like it doesn't matter if you don't have anything to sell that day. It's actually super important that you maintain frequency and contact with your audience rather than just letting them go cold or else you're going to lose them. And so essentially it doesn't matter if you don't have something to sell. You should still be emailing frequently and just make sure that you're entertaining them, at the very least providing some kind of value and just being a person in their inbox rather than like another company vying for their wallet. And I think that will go a long way, especially in like a guru relationship level list. That's kind of my approach.

Yeah, that's awesome, Sam. Justin, do you want to add one as well?

Yeah, I mean, probably my biggest thing to add that hasn't been talked about yet is figuring out what your actual email strategy is going to be and then sticking to it. Because as we've all said on this call, the difference between like a list like mine that's more of a guru personality based list and one that like Joey's running, which is a health list that really doesn't have a face to it, and it's more of a churn and burn list where they're okay with losing people off the list and they just want to send a bunch of emails and make a bunch of money off those people. Very, very, very different strategies between those two lists and trying to figure out exactly what strategy you want to do for your list and what's the best fit for your list. Hugely important because you could be doing all the right things, but if you're doing the wrong strategy for your type of list, it's not going to work out great.

Yeah, that's a really good point. I had breakfast with a financial publisher guru here in New York, where I am right now, a few days ago, and he Basically sold his business to another financial publishing company. But he basically was super value based, didn't sell a lot, kind of like a guru type list. And then he put in all his emails like, hey, there's no nothing. I'm not selling you anything here. Because when I do come across something so valuable and important that I think I have to share with you, then I want you to absolutely click the link and buy it. And he basically put that and basically built this multimillion dollar a year business. Financial company bought it, switched a turn and burn. It did like $5 million in revenue that listed a single month, right. And then it just literally just fucking burned to the ground. Because basically all of that goodwill that the guy had built up over years and then that was his style and they switched style overnight to this totally different style. And it was completely incongruent with his audience what they were used to. So it's just an interesting lesson because it doesn't mean that you can't. You can totally go with the Churn and Burn model. Right? Totally cool. But being congruent with your style and then not sort of just switching in the middle or like, you know, like you really do need to pick the style that's best for you. That guy worked for him really well. I mean, he was fine actually. Then they basically paid him a bunch of money to come back and rebuild everything. So the guy basically like sold his company twice. Almost worked out for him. But yeah, super interesting. Yeah.

The rest of the business has to support that, like that, that part of it, right? Like if you don't have the info to support something like that, then that's where you run into trouble. So that like that's something that really got to take into account. It's like at Sherpa, all that email revenue is profit. It's pure affiliate commissions. No delivery, no fulfillment, nothing. All profit versus someone like you have your own business and you're delivering and fulfilling all that type of stuff. Don't have that lead flow. You can run your email list like that. But it's going to be a big mistake. There's some real big changes you got to make in order to make that email program work. Work for that type of business.

Yeah, that's a great point as well. Cool. This has been awesome. So we're gonna be wrapping up in a minute here, but before we do, one thing I do want to share with everybody on this call is about our upcoming event for Copy Accelerator which is happening in Scottsdale, Arizona. So are you able to smuggle Are we smuggling you out of Canada? Are you making this?

I got flights booked, I got rooms booked. I'll be there. I'm vaccinated and everything, so I'm so excited.

Awesome.

Although I'm going to melt. It's going to be so hot. Oh, my God.

Yeah. Coming from Canada, it's going to be pretty brutal. Joey and Troy, you guys will be in Scottsdale as well? Yeah, of course.

I love the live events. It changed everything for me.

Yeah, that's awesome. Who else? Like if you put in the chat, if you're on this call and you're going to be in Scottsdale, if you're coming to the event, I'd love to see it. Pop it in the chat. Let's see here. Oh, yeah, there we go. Love seeing that. That's awesome. Going to the event. Maybe there a newbie bought a ticket. There is a virtual option. Yeah, we'll talk about that in a second too. Cool. I love seeing that. So, yeah, if you don't know what's going on with this event. So it's our. For our Mastermind copy accelerator, we basically decided to open up some tickets so that people who aren't in the Mastermind can still come attend our events. But it's super high level. It's like somewhere where we've got amazing caliber of marketers, copywriters, freelancers, entrepreneurs, business owners, all coming together for two and a half days and sharing everything that's working right now. A lot of stuff like what you saw on today's call, both as far as, like, you know, the speakers and content go, but also the conversations you'll have with other people. Like, I saw so many questions being asked in the chat. It's like when you're sitting there and actually chatting with people. Like when you're chatting with Troy in person, it's like, Troy will, you know, be happy to answer your questions. Right. Like it's like you will. You can learn and leapfrog so much. Katrina said went to one of their events last year. 10 million percent worth it. Yeah, absolutely. I just put a link to the sales letter for the event. So for those of you who don't know about it yet, haven't checked it out, I'd recommend clicking on it and, you know, going through the letter when you have a chance. But I'll show you, you know, basically like, what's going on. You've got Justin and I presenting on multiple things including like how to find your customers crack, which is gonna be really interesting. Like in any niche or market how to find the thing that your customer wants the most of. Justin, you wanna quickly explain why the customer crack thing is so, like, important? Because I think that it's kind of such a cool concept, but it'd be cool to kind of explain to people in a 30 word, you know, 30 second summary.

Yeah, I mean, it's really. Let's say if I'm selling something to copywriters, there's a bunch of things I could talk about. I could talk about getting more clients, I could talk about making more money, I could talk about teaching how to become a better copywriter. But there's certain things that matter much more to the client to the prospect than other things. So, like, for example, with copywriters, we know Steph and I know from experience, it's how do I get more clients? That is the number one thing that gets asked to us. And so we kind of consider that for copywriters, that is copywriters crack. And so if we're doing some type of promo to copywriters, our number one thing we're focused on is how can we give you more clients? And every single niche really has these little bits that are crack to the prospect. And no matter how many times you give it to them, they want more, and they want more, and they want more. And those are the promos that continue to work over and over and over again. And so we actually have a presentation that's exactly about finding your customer's crack. And we have like eight different niches that we're showing examples from. I have a bunch of the best copywriters in the world who have actually chimed in on this to help me with the presentation, who deeply, intricately know their niche and know what their customers crack is. This is gonna be a pretty badass presentation.

Yeah, that's. That's sick. I'm. I'm really excited for this one. To do that one with you, Justin. You know, on my end, I'm gonna do a couple things planned, but one of them is all about sort of like split tests and optimizations that, you know, are immediately actionable and implementable, which is awesome for offer owners, business owners, but also for freelancers especially, because, like, you can bring these to your clients and look like a genius when you implement these split tests and immediately get big wins. What's extra cool? I always crowdsource a lot of these from like members of Copy Starter. So you have people in like, you know, finance and health and guru and like, high ticket, and like, there'll be a bunch of different examples, but with the supplement company that I'm JV ing in now, which we just launched. So I'll tell you guys, like, you know the quick. So Saturday we did $2,000 in ad spend on Facebook and brought back $0, right? And I was like, oh God. Like, oh no, I'm a fraud. I'm a failure. This is a letter that I just recently wrote, but then I went through on Sunday and basically like found all these things that were like wrong or need to be tested or optimized on the page. And then by. I guess it was by. We implemented on Monday, but by Tuesday I had. Yesterday we did 2,700 in ad spend and brought back like $5,000. Sorry, $2,000 in ad spend and brought back $5,700 or something like that. And today we're probably Gonna hit like $10,000 in revenue and a couple thousand dollar ad spend. And this is that I'm planning on scaling to like $100 million plus company like this year. And I've got the infrastructure to do it, but it's like, I'm gonna share a bunch of those things that I did, right? Like, I'll share that. Now. Here's a bunch of stuff when you launch an offer and it's like, you know, maybe it's not working. Here's the things to check. And then some of them are split tests. So I'm gonna have so much data. That's one of the reasons I'm doing this. Jv, besides making tons of money and all that, is so I can have so much live data to be sharing and teaching and like tests that we're running and things that are working right now. So I just, I love that stuff because again, there's things that you can take home and like implement for yourself or your client and like literally the next day have like huge wins, have home run wins and get ROI and stuff like that.

Stefan, one thing I want to add for the copywriters on the call, I would say probably the most beneficial things you get out of the event is we connect you with business owners who are looking to hire you. We do two different sessions where all the business owners stand up and say what type of copy they're looking for. You get to talk to them into the room, or you can do it on the virtual option. You'll get a list of everybody who's looking to hire, so you'll be able to coordinate and talk with them. And actually we do a whole matchmaking session. So you should leave there with Clients, even if you're a newbie. And the other, I would say the other biggest thing for copywriters is the network you're going to get from being there. Connecting with people like Sam and Joey and Troy and all the other great copywriters there. Being around copywriters that are making 20, 30, 40 grand a month is going to completely change the way you think about copy and what's possible for you. I think that that's such a huge thing for copywriters. It's getting a bigger network in terms of meeting offer owners who can hire you and then meeting other copywriters who A, can help you kind of see what's possible and B, kind of refer you more work. So if you're a copywriter, that's huge. And the other thing for offer owners, A, you can hire copywriters at the event. It's probably the best place to hire copywriters. There's going to be, I don't know, 150 plus copywriters there. You'll be able to actually talk to them, see some of their samples, all that kind of stuff. And then, yeah, everything we talk about is literally about what's working now. We don't have people get on stage and talk about what was working in direct mail in 1993. Like, that's not what our events are about, it's about what's working now. We're talking about things like ads and leads and VSLs and emails and stuff like that. A lot of the stuff that we kind of went over on this call. So I just wanted to say show those are kind of probably the two biggest benefits for both offer owners and copywriters that are thinking of attending.

Yeah. And I know some people are asking about the virtual event. So, yeah, the virtual event, you're being piped in. You're watching all the presentations live. We have virtual matchmaking sessions between business owners and copywriters. We have concierge will be hitting you up and being like, you know, hey, what do you need? Like, what are you trying to get off this event? Be like, oh, I'm trying to meet this person, or I want clients or I want to hire a copywriter or I want to talk to somebody. Like, literally they will be matching you with those people. So, like, you know, virtual is a great option as well. Obviously, in person is awesome. Yeah. If you go here, the sales letters here. I mean, the other cool thing, I mean, the answer to the investment is, I will happily tell you that. So it's just, it's $1,450 for a ticket. And what's the A? I guarantee you will get a massive ROI because like yeah, we used to charge 2950 per ticket. But B, when you buy a ticket, you get put into our copy accelerator light program until the event. So that's kind of an urgency component to it. Like it makes more sense to buy the ticket now versus wait if you can. Because in copy accelerator, for example, starting I think today actually. But Brian Spiranello does a weekly call for freelancers where the next four weeks, every single one of those calls is about how to get clients at events and like everything you need and the questions you're gonna be asked. Like literally it's like four week masterclass that he's doing for all of our members on how to get clients at events. So it's like today's. You watch replay on that one, but you've got the next three. You can go to live. You get copy feedback every week. Call Saba Karimi, she does. Or you can bring copy onto the call and Saba will look at your copy and give you feedback. Right. How do I get better? I need feedback. Saba does that make Abramoff does that. Two of the best copywriters in the world both have done nine figures in revenue looking at your copy and giving you feedback. There's weekly training calls from Justin and I every single week. Sometimes we bring in guests. We just did one on TikTok that was like fascinating yesterday. A lot of tactical stuff and breakdowns as well. You have access to our whole members area which is like literally. We've gone through RNBC twice and done training on that. We've done stuff on E comm multiple times, advertorials like Justin, you did like an apes like class like master thing on email marketing we did together. But you led a lot of that. That's in the members area. Like literally like the members area is worth hundreds of thousands of dollars.

All the past event videos too.

Yeah, I mean I can just show you it. So if I go here to like sort of, I'll just go to the video trainings. Right. So you've got your most recent calls, but RNBC email breakdowns of sales layers and funnels, tricks, conversion boosters, tons of stuff on upsells like Justin's Olaf method. We have a swipe file the things with special guests. We do mindset calls regularly. You can watch playbacks of the copy reviews, the business of freelancing calls, stuff on Facebook, scaling cold traffic compliance. All of our Live events, all the replays from all of our previous live events. You literally get all of this up until the event and through the event when you buy your ticket for 1450. So pretty amazing. And basically, yeah, Brian's an amazing freelancer. So basically, yeah. I mean, all you need to do if you want to come is click on the link we've been putting in the chat. And Even if you're 5050 on coming, I would still do this. I would still click on it so you can read about it. And then, like, when you come down here, like, you keep scrolling, right? Nice long sales that are pumping you up. You'll see all the speakers. Like Rich Sheffrin, Anne Stanley, a guest from Golden Hippo who's amazing. Just like so many badasses. Chris Sadad, Dan Ferrari, you know, Saba on the panel, too. I mean, so many people. Oh, Josh Snow from Snow T's Whitening is going to be there. Come here. Just click here to apply. Put an application. You have a call. Blake. It's not like a weird hardcore sales call at all, but it's like he just sort of finds out, you know, more about you. The reason we do that is honestly, like, make sure you're not an asshole, but also to, like, learn about you. Because, like, like, so, yes, it's super good fit. But it's also like, if you. If you're like, this is my big goal. This is what I'm looking to get out of the event, right? That if we. We have, like a spreadsheet, we track that stuff so that when you come, like, then we can actually, like, make sure we know, okay, well, this is what this person needs to get an RI at the event. We have, like, an actual team like, like, like working to make sure that you get whatever it is you need. So that's why we do, like, the application call. And again, to make sure you're not an asshole, too. But it's not. We're super newbie friendly. Like, we love new, like, writers, new offer owners. People are new to the space. Like, the network is just insane, right? Yeah. I mean, I really think you look at it as an investment again. Of course, there's people out there who just absolutely not feasible. And it's like, all right, sure. And we still love you. Come to every one of our calls. Do everything that we do for free. We want you to get to the place where you are ready. But if you are at that place where you are ready to make an investment in yourself, there's just nothing like one of These events. And we've got, I think last count, I had 105 tickets sold. Plus you've got our mastermind of Full and light, which is another like, 250 people, some a month ago. I mean, there's going to be, like, you know, I don't know, at least, like, 300 people at the event. Maybe 400. Plus a lot of people on virtual as well. This is going to be, like, insane. Yeah, one college class is like 3K. That's a great, great comparison. And, you know, I mean, Troy, do you mind sharing? I'm going to put you on the spot. But, like, you're such a great success story. Do you mind sharing, like, your experience coming to our events real quick? Is that okay? Like, I don't, you know, you know, don't hate me for asking you. I'd love to hear it.

No, I love it, man. I love every opportunity I get to rep this thing on my chest because it literally changed my life. And I'm not just saying that. And, like, I came to this event making four to six grand a month, stuck writing, like, Facebook ad copy, dealing with crappy, like, clients that didn't understand, like, anything. And I was, like, on upwork and, like, doing all these things that you're probably doing right now, and it was not fun. It's, like, way more stress and way less money. And then through going to these events, like, I just learned so much. And I got to the point where we were doing, like, the copywriter and business owner, like, pair up. Got some clients from that started, you know, using my unique angle of, like, hey, I'm an email list manager instead of just a copywriter. So I really started talking to these people. And later that year, I was making about 30k a month. And then a lot of you, too, have seen my podcast with Justin where we were talking about how I made, you know, like, 300 grand in profit in 2020. In 2019, it was literally about 10% of that. It was like 32,000 profit. And then from there, I've really learned how to become an offer owner, how to take all these things. I learned from going from a copywriter to an email list manager and specializing in deliverability. And last month, my revenue numbers almost hit my full, like, profit numbers from last year. I did 305k. And that's not to brag. It's to show you. Like, literally less than two years ago, I was living in a shack in the middle of Ohio making six grand a month. That was my best month in December, It's August right now. It was less than two years and I could not picture my life and like this family in this community in any other way. So I encourage you to show up and come talk copy to me. And I want to get the same results for you.

That's awesome. I love it. Yeah, from, from 6K a month to 300K plus a month in less than two years. And it's fucking remarkable. And again, like you just kept going up where it was like 20k, 20k, 30k back to 20k. Oh, 35k. And then suddenly it was like 80k. I only needed 80k and it was like 83k. I'm like, oh my God, like, that's amazing. And then you're like, it's past 200,000 for this month. Like, it's fucking like a rocket ship, man. It's been amazing to see, but that's what the environment, you know, it does for people and be like Troy, basically, you know, I'd love to hear. Yeah, Joey and Sam, you want to share your stories too, real quick. I just love, I love hearing these stories. So never get old to me and maybe it'll help push somebody who's on the edge, you know, but like, I'd love. Cause again, I do think these events change people's lives. I mean, it's really like the easiest thing for me to try to like tell you to do this because, like, I've just seen it change so many people's lives that, you know, maybe your stories can help. Joe, you comfortable kind of sharing sort of your, your experiences with Copy Accelerator real quick? Yeah.

So I joined Copy Accelerator at the, the ground level. I think it was, you know, the first few weeks you guys started it. So I don't know. I think the biggest thing about like the events is when I started. So like I said earlier, like I did six figures my first year as a copywriter, but there's this weird thing, and I noticed it a lot with other freelancers too, that you want to like start and like work your way up with clients. So really you end up like working with shittier clients that are more work. And one of the best things about Copy Accelerator is like, you're put in a room with all these people who are willing to pay nice chunks of money for a copy and they're like actively looking for copywriters. And then some of the biggest companies in our space, in the direct response space are they openly say, we're willing to test and work with any copywriter. So it's like the easiest foot in the door with people who want to pay more for copy instead of what most copywriters do. It's like I want to start with these smaller people who are like. And then they're like you're wrestling this thing of like trying to educate people that they need good copy or why they need email copy or why they need a sales letter, why they need a phone. It's a complete ass backwards way of like thinking and working. But most people did it, myself included and struggling when I first started like getting rolling with that type of stuff. So I think just that in itself won't really like I'm like sharing numbers and stuff. But this past year made more money than I ever did. Working significantly less, picking up multiple hobbies. So golf in itself. I started playing golf last year. I played probably like 50 rounds of golf in one year. Before that I wasn't, I wasn't like, I didn't have any hobbies. I wasn't doing anything. I was just pure work and I was making significantly less and all that with having just a baby she's coming up to and spending more like done working at the night. I used to work like late at night. I'm just with her all the time. It can like just being in the right community can change a lot. And if you can go. If you're like debating between virtual and in person, like if you can go to in person, go in person, it's so much better.

Virtual is hard. It's just tough.

And then like just, just being with people in the group.

If, if that's.

An option, even if it's like kind of a stretch for you a little bit and you're like, eh. The in person is. I've always found like they're way better. Virtual's hard both with like the players that are gonna be doing a hiring too. If you're a copyright, they're more than likely gonna be in person too. That the connection. The network's way better. Yeah, it's for me.

Yeah. I mean it's an awesome story. I mean I do so I know Kathy has said if you live in Scotland and can't go, is virtual still worth it? But I mean, yeah, so, so yeah, there are still virtual networking tables. There's still like I said, I mean we are. The one advantage we do have is like because we like I agree with what Joyce said. If you can go in person, in person is best, right? Absolutely. But we really wanted to be intentional with that. And I guess one blessing with some of COVID is like we put on two really good virtual events. We got really good at that. And so for those of you who go virtual, you are. Because the whole thing, you're the content, easy. But how do we create the networking and the opportunities and things of that nature? And that's something that we are really being intentional about. So yeah, there are going to be virtual networking events. We have all kinds of surprises. We actually have exclusive stuff for people who are virtual that people are in person, won't even actually experience. All in a very concerted effort to make sure that virtual is a very powerful like, you know, and then that you're like, you know, you're fully included and. Thank you. Yeah. Katrina said the virtual event was excellent. You are included. The way they handled it was one of the best virtual events I've experienced. We've heard that from a lot of people on the virtual stuff. We really tried it and we're gonna keep doing that this time as well. But awesome.

Cool.

Yeah. Same price for both virtual and in person. And remember, you literally one month of our mastermind and light is 14.95. And that's one of the reasons the ticket's the same. So basically if you buy your ticket, you get to be in our Mastermind for free for a month. That people are. You can't do our Mastermind month to month. It's a 12 month commitment. So you're either paying 1495 for 12 months or you're paying $15,000 if you do the paid in full. But with this, you actually get a month for free in our Mastermind plus you get the ticket to the event. It's just ridiculous. With that being said, Sam, I don't want to leave you out. You want to share your copy accelerator, experience them with the events and all that kind of stuff. I'd love to hear that as well.

Yeah, absolutely. I have a story that I posted. It was like last year, right around this time that basically two years back, right at this time of year, I had tried to do this copywriting thing and I had some successes and I had still kind of ended up. I was, you know, I was broke, I had no clients and that my last ditch effort was to go to a live event. And that really turned things around for me and kept things in the game. Now unfortunately, you know, despite the success of that going to that event and landing a client, I ended up with a client that wasn't right for me. And so I again ended up in a situation where I thought maybe I wasn't going to make it. But through that client, I got into Copy Accelerator. And that's where I started to see what was really possible, what it meant to work with clients who actually value what you do. And I met those clients. And so when my relationship kind of ended poorly with that exclusive client, that just wasn't right for me. It became a jumping off ground, all thanks to Copy Accelerator. Because I had that network, I had that training, I had that confidence. You know, I had one person telling me that I was awful at what I was doing, but I had this whole mastermind and all of this information. I was like, I can obviously figure this out. I have all the tools that I need. And so for me, I used to struggle with confidence a lot, and you go through waves. But the fact that I had that jumping off point and I had that community to go back to and I had all those resources, it was like, there's no way I can't figure something out. And so for me, despite having, like, a really crap month in June, in July, I had my biggest month ever. And that was thanks to Copy Accelerator. And it's only continued since there. I've continued to make better relationships that I've been able to write for, like, huge behemoth in the history that I never would have met otherwise. Like, Todd Lamb, who I still write for, who, like, regularly calls me his favorite and his friend, which is, like, my biggest honor, you know, my life. Steve Gunn. Oh, my God, you know what I mean? All these people. I would never have met them if I wasn't a Copy Accelerator and I wasn't going to these events and I wasn't putting myself out there. And I just want to make a side note that I don't know if you guys can tell, but I'm super introverted. And I get really nervous being on camera and talking to people and all that kind of stuff. And I end up. These events still work for me. You don't have to be perfect at it. You don't have to push yourself, like, and just kill yourself with anxiety. Or you can take breaks. If something's not right for you, take that break, take that breather. But being in the room counts, and seeing what's possible counts. And starting those relationships, even if you're not, don't go in and just, like, badger everybody for money. That's not what you want to do that. And that actually takes the pressure off. You don't need to go in and pitch. You just need to go in and meet people and make Those relationships. And that's where everything starts.

Yes. That's awesome, Sam. And I actually love that point on the introverted side too. Um. Cause like, yeah, even for me, especially before I got re diagnosed of 80D and started taking Adderall. But like, you know, I've also how masterminds would change my life and it's true. And. But even what I would do honestly is that almost every mastermind I went to, I'd always take a break. I think I'd go outside like, like during the session and like just go have some me time for 30 minutes or sometimes I'd go to my room for like an hour and just like chill and come back and recharge and like. So for people who maybe feel like you're introverted, they need to do like that's totally. That's totally fine too. I still got like the craziest like you know, ROI and connections and life changing stuff ever, you know, from doing that. So. Yeah. And I was like, nobody, nobody thinks it's weird. You know what I mean? Like nobody's like, oh, where'd you go for an hour? I don't care. It's like there's excited when you're there and you will. You can't help but make amazing connections just by, you know, by being there and being, you know, present most of the time. So yeah, it's freaking awesome. But with that being said, I mean I don't want to take up too much more time. I just would strongly encourage everybody, you know, if you haven't already, to check out that page. I put the link in the chat several times. I'll pop it one last time. Apply talk to Blake, get your questions answered. You know, figure out virtual or in person is best for you. All that good stuff. August 31st through September 2nd and Scottsdale at Arizona got all kinds of fun surprises. We're doing our final night cocktail party at the. At the zoo. But they have an indoor area. It's like air conditioned too. But I think that's be kind of cool. I probably get some cool like weird things like, like with animal, like see some dope animals and stuff. But yeah, we have like, we have opening night cocktail party. It's completely open bar. The next day we're actually gonna. We're gonna have a hosted sort of happy hour with food and drinks for everybody the next night as well. If you've never done that before for people who are just attentives are like, but we're going to host that for, you know, that'll be hosted for everybody so they can all be together and even more networking. And then we'll have a last night party with food and open bar. We literally just like, you know, we go all out. We basically like, we don't make money selling these tickets really honestly. It's just more about some people who come end up joining Copy Accelerator, which is awesome. I mean, that's sort of like the roi. But also we're doing this for our members. This is, we're doing it for our members anyway. It's like let's open this up for the rest of our community to have the opportunity to come and to network and chill and learn and get better and level up and so yeah, we'd love to see you there. Justin, anything you want to add before?

I just want to say thanks everybody for attending the webinar. I hope you got some good, good nuggets you can take away from this implement into your emails, whether the ones you're writing for yourself or for clients. A lot of really good stuff was shared so don't feel overwhelmed because there was a lot of good stuff shared. Pick one or two things and I would say start implementing it and hope to see everybody in Scottsdale.

Yeah, absolutely. Awesome. Yeah, thank you guys so much. Sam, Joey, Troy, you know, thank you to Tanner for the hour that he was here as well. But yeah, just love everybody and we'll, we'll see everybody. Hopefully lobby and Scottsdale and then, you know, yeah, see everyone soon. Thank you so much.