Stefan Georgi explains how to pack headline principles into tight spaces like email subject lines. Prioritize curiosity and simplicity, combine relevance, pain point, and promise without making it long. Georgi dislikes lengthy subject lines and stresses staying relevant and succinct.
Next question is from our best friend, Fede. So he said he wants to follow the seven steps to writing a good headline checklist when writing headlines or subject lines. But he said obviously there's not that much space in the subject line. So which of these seven do you avoid or focus on most? And obviously you wrote it. But for the people who don't know, it's curiosity, calling out pain points, promising solutions, specificity, simplicity, credibility, and addressing skepticism. And then the timeframe to achieve the results of the promise. So obviously it's quite difficult to have all of them in a subject line. So, like, how do you think about crafting?
Yeah, I mean, I think that for me it's almost always simplicity and curiosity are the two most important ones. Again, all I really want the subject line to do is get somebody to open. Right. Well, you know, and probably some kind of like either specificity or calling out the pain point too, or promising solution. I mean, basically the answer is like you just do a combination of as many as you can without making it like too long of a subject line. I mean, but like really, because it has to be basically enough curiosity that they're going to open it. It should be like relevant enough that they know that it's related to like their, a pain point or a problem or something that they're interested in. And then you want simplicity and that you want it to be very succinct or like, you know, you want to like just basically art seems easy, right? But it's sort of like three second, you know, whatever breakfast trick, you know, burns tummy fat fast. It's like, okay, so say that's your thing, right? Well, time frame, 3 seconds, burns tummy fat. Like, okay, so promising a solution 3 seconds is also like simplicity, hopefully curiosity. I mean, I think it's even that great of a subject line. It's just kind of you seeing you all the time. But the point is it's going to hit, I don't know, it hits like four of them. And so I think you just look at that. But ultimately, number one thing is curiosity. I really dislike really long subject lines. I feel like those would never work. And then I think again, so kind of like relevance, which you could also kind of, you know, synonymously say is a specificity. That's kind of the way I would, I would approach it here.
Cool.
Yeah, Rock.
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