Stefan GeorgiCopy Accelerator · Over $1BN in sales. |Advising D2C Brands + Scaling My Own

As a Beginner Copywriter, Should I Write Copy For Multiple Niches or Dominate a Single Niche?

Name: As a Beginner Copywriter, Should I Write Copy For Multiple Niches or Dominate a Single Niche?
Uploaded: 2021-03-22T17:00:06+00:00
Duration: 30 s
Channel: Stefan Georgi
Description: Stefan Georgi advises beginner copywriters to work across multiple niches first to find what clicks, then narrow down later. Heath Woolcock succeeded by…

22 Mar 2021 · 1 min

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Stefan Georgi advises beginner copywriters to work across multiple niches first to find what clicks, then narrow down later. Heath Woolcock succeeded by owning a specific format. Broad exposure early helps you discover what you enjoy and where clients actually hire you.

So this is from Everett. So starting. Time to construct RNBC influence samples for that niche. Or would it be more helpful to take on projects in various industries for the experience to choose what you most enjoy and then somewhat reactively doing rmbc when we see a project or vertical or niche that we like, any insight is appreciated.
Yeah, I think the latter. My personal. There's different philosophies on this. My personal philosophy starting out is expose yourself to a lot of stuff. You know, it's almost like the classic liberal arts model from a college. I'm just nailing it with my fucking analogies and metaphors today. But it's true, right? Because like the whole point when you go to liberal arts education is that they expose you to all this different stuff and then you specialize later on. So in year one and two you have to take electives, you have to take. But you may realize, oh, I really like underwater basket weaving, that's what I'm going to do or whatever it is. But then you got to specialize. But it's really the same thing where I think get exposed to all types of copy, different niches, different categories, get experience working with a ton of different clients. You'll find clients that you fucking hate. You'll find clients that you love, everything. And then as you start to really, you'll naturally probably niche down. You'll find stuff you enjoy doing more. You'll find that you get hired for stuff like certain types of things more and more often. And at that point you start to niche down and then charge higher rates. You can like, I'm the best at this or that, I'm the best Facebook ads writer for the health space or the biz op space, or I'm the best at advertorials. Heath Woolcock created a really nice five figure monthly income for him just by being like the advertorial person, right? So you start to own sort of niches or types of copy. But I think it's better to have a lot of exposure early on.
Awesome.