This YouTube clip (Stefan Georgi) answers a viewer question about best opening lines for Facebook ads and broader ad strategy. Key points: test creatives frequently (image/video are critical), prioritize the first lines of ad copy visible before 'see more', try Stories and personal-style posts that camouflage as organic content, use curiosity and contrarian angles, allow ads time to optimize but avoid changing too fast, and compute allowable cost-per-lead from product price and lead→customer conversion rates to set campaign KPIs. A numeric example: for a $1,000 product and a 1% conversion from lead to customer, break-even cost-per-lead is $10; for a 2:1 return target it becomes $5.
Questions this video answers
$1,000
1%
$10
$5
Chapters
From Fede. What is your favorite opening for Facebook ads? Running a campaign for my first client. Congratulations, that's always fun. We are giving away a lead magnet in exchange for an email and the ads are going well, but if you have any advice, that'd be awesome. So I would say like, I don't have a favorite with Facebook ads in particular. Get prepared to test. So the thing that's going to be one of the biggest impacts on your Facebook ads is the creative is really important, meaning the image or the video is super important. If you don't change those often enough, then a lot of times your ads will fatigue pretty quickly. So the image and video or video is really important. Also the first couple lines of the ad copy is really important. The stuff before the see more image or the see more on the post or whatever it would be in Italian, I don't know. So wherever before where you have to click it and you see more stuff, that text is really important. Scopri di piu. That's cool, man. I don't know. That's. That's some. Oh man. Somewhere in me as my Italian blood is proud for the day. So yeah, before that you, you can test that and that can have a really big impact as well. So that's like some, that's like some. Like technical moving pieces that you can test. And then in terms of things to try out, you can experiment with stories can work really well and you can pull someone in in that first line. Think also about the type of content that you would normally see on Facebook. So things like, you know, personal type posts often work really well. They almost are camouflaged and people have their defenses down because it doesn't look or feel like an ad. So those can perform really well as. As well. You can use curiosity. You can think a lot actually of the headline checklist. A lot of those elements are a really great way to start a Facebook ad because. Because if you think about it, a strong headline is like your best sentence. And to start a Facebook ad you need a really, really strong sentence. So yeah, try those. Also contrarian works really well. So try though, try that. And also again, make sure you give ads enough time to optimize and everything. Don't change things too quickly. But also be prepared to write a lot of stuff and test a lot of stuff. No, not a month. So what you need to establish when you're running sorts of paid, any sort of paid traffic campaign is the numbers that are allowable. So if you're selling or giving away a lead magnet, then you need to know like, what's the cost of the product? Like let's see if we can do it like this and I'll, and I'll see if it works. So let's say. You are, You have a thousand dollar product, right? But right now you're running to a lead magnet and the question is, how much money can you afford to spend on that? So the number that you need to know is you need to know the conversion rate. And this is just one of like many numbers we won't go through how to do every single part of a campaign because that is like a whole training. But like you need to know the conversion rate from lead magnet to customer. Or like let's change that to money and let's say that it's 1%, right? Then what you're going to do is multiply this thousand dollars by the 1% conversion rate, which is the same actually as dividing it by 100 and 1000 divided by 100 equals 10, right? Because if you've got 10 times 100, that equals $1,000. Product conversion rate is 1%. But that's if you want to break even. So let's say you want to do a 2 to 1 return, then you know that you need to divide this by two, then you equal $5. So that's what you have to figure out. You have to figure out all your numbers and then you have to figure out your desired return. And that will tell you everything that you need to know in terms of the stats for your campaign. So if you know that you need to spend $10 on a lead and you run a campaign and it spends $50 or $30 and doesn't get any leads, then you know that you're three times over KPI. And depending on your tolerance for risk and testing, especially early on, it's usually good to give a little flexibility. But you know, more than like two to three times can really like over the budget can really be a mess.
