Transcript of a YouTube conversation (Stefan Georgi with Saba and Brooks) about how much to charge as a beginner/full-time copywriter when offered a role at an eight-figure Italian company. The speakers discuss that salary depends on business structure and the copywriter's measurable contribution to sales, the tradeoffs between freelancing and in-house roles (flexibility vs. guaranteed paycheck and legal constraints), and a negotiation heuristic: aim to '10x' your value and ask for a percentage of profit (example: 10% of projected profit).
Chapters
Federico, we know it's Monday. That's how I know it's Monday when I'm talking to, talking to him. So an eight figure Italian company wants me to be a full time copywriter. How much money can I ask? They want to hire him. How much money can I ask for? What's a normal salary for a copywriter in an eight figure company? Obviously I'll use RNBC for all the writing. So. Cool. I have no idea. What do you think Saba and Brooks?
Sorry, I'm muted. Yeah, it's hard to tell if you don't, if I don't know, you know, who the business owner. It's gonna be up to the business owner. They have to know how much the copywriters contributing to that bottom line of the eight figures in sales. Right. Because obviously you probably able to make more if your copy is the one that is generating like a good amount of sales or the sales coming in from other sources. What kind of business is it? You know, so it, it really depends. There's not really sort of like a ballpark. It's going to completely depend on the business structure and how, you know, how sales flow in and out of the business.
You know. And another question I would ask is one, why are you considering a full time opportunity? Like do you want to be a freelancer, do you want to be full time and why? So I would think about is it for the flexibility, is freedom, is the guaranteed paycheck, like what is it that's so important to you? And think really critically about your decision in that regard. Most of the time when you've got an in house copywriter, they know the value of a freelancer. That's what they're trying to save a lot of the time. That's why they're trying to bring you in house. So maybe that experience is important to you. I'd ask whether they have a non compete or how strict their NDA is, that sort of thing. Because I don't want you to get stranded and pigeonholed somewhere and not be able to work if it doesn't work out. And the other thing that I would say is, you know, for a freelancer you're trying to 10x your value. So it's like the way we teach people to negotiate is okay, well how much based on your empirical data, what do you think you're going to make off of this campaign, this product, whatever, say it's a million bucks or whatever and you figure out what their cpa, their roas, their ebitda, what all these numbers look like and what you're trying to do is 10x your value. Well, okay, if this stands to make you a profit of $100,000, then I think it'd be fair to ask for 10% of that amount, since I'm going to put the put in the lion's share of the work and effort in, so. Well, $10,000 would be fair in that case. Right. That's how we teach people to negotiate. So. I don't know, man. Again, there's a lot of different factors in here that I'd want a little bit more clarity on to better help advise you.
Yeah, we'll move on to the next one, and then you can we definitely know you know how to use the Q and A box, so just drop in the new ones as you as you go. So.
