Critiquing Facebook Ads LIVE - What Makes a Facebook Ad High Converting? - Follow These 3 Steps

Oh, for this critique, what do you think the best way to do it is? I mean, paste it into the group too. I mean, so that you won't be able to see the emojis. This is a Facebook live. But let's. I'll copy this to the group. I can, I can share my screen maybe and we can look at it that way. Okay, I'll copy it in right now. Okay, you're doing that. All right, cool. I will share my screen. So again, we don't normally do copy feedback and critiques and stuff like that on this I don't, you know, have topics harder does that and so I want to be really careful not to turn this into like specifics. So just please don't let this open the floodgates. I'm gonna say no pretty much in the future, but because I haven't done a couple weeks and I'm enjoying being here with Ben and Saba, you know, like fuck it, what do you want? Yeah, right, Michael. Okay, cool, I got you guys. So you put in the chat too to attract more clients for us at the agency to launch the launch. Could you give me your feedback? Sorry, I was trying to make this a little bigger. All right, so 436 million companies in the world are at risk of closing. This is the part that the gurus do not tell you of. How difficult it is to get started as entrepreneur, find clients, pay bills, being the one man band and having to do everything by yourself. Yes, I know, I know all. I know all that implies and that is why I'm here. My name is Michael Alvarado. I'm a digital business consultant and a complete ROI addict. Return on investment. Basically what I do is create systems that generate high value customers to entrepreneurs who sell services, training info, products or digital products. Offline businesses that seek to reinvent themselves and know that digital transformation is essential. Today. Micro enterprises, SMEs and sole proprietorships that want to grow and move towards a scalable and automated model. If you're looking for clients for your business or training and you've not climbed to the point of success where you wish to be. I know exactly why. Like most companies, you don't have a proven customer acquisition system. And you may be like the classic business where you are using traditional marketing methods or modern methods the wrong way, probably the best thing to happen to you today is find out that I create qualified lead generation systems on demand. Why would you say no to a system that generates qualified customers on autopilot? Exactly. It's hard to Say no, that. What do I specialize in? Product formula launches. Automated. Blah, blah, blah, blah, blah. If you're looking to create an automated online business while enjoying a free lifestyle, living off your passion, then I am the person again. Did you lose me from it? Yeah. What's funny is, Stefan's Internet in Las Vegas is terrible. Being a super successful. Damn it. Thing back on. We'll give him another minute. Okay.

There he is.

That's super annoying. I mean, it's so crazy because, like, where I live is, like, right up by, like, the mountains of, like, Red Rock National Preserve. So, like, I don't have other Internet options. Like, I've got, like, the nicest Internet. I'm pretty sure I'm gonna ask Julia to double check and, like, look at my Cox account. But I'm, like, pretty sure I'm, like, the top tier. I don't think there's, like, a better option. There's no, like, T1 or, like, you know what I mean? Like, I don't think there's, like, a better option. So. But I feel like I was pretty far into that ad, so. But yeah, I don't know where I cut. What did I cut out? What part did I cut out on?

I think just right after the green bullet, so I think we're good. That's where it kind of ends.

Right. Okay. All right. Create an automated online business while enjoying a free lifestyle, living off your passion, the free. I don't understand exactly what this means, but none of us are looking for. Do you want to know us better? Brilliant. Join my private group on Telegram. We're on 40,000 entrepreneurs. I'm not sure this is somebody's feedback at the end of it.

Yeah, it looks like somebody else's feedback.

Okay. Which was that? Oh, yeah, I screwed that up. That's user error, I believe. Oh, no. Maybe he screwed that up. It's here. Yeah. I feel you introduce yourself far too early. Plugging into pain points. That's their feedback. Yeah. I mean, overall, I think the ads. Actually, it's pretty well written, especially if you're early on. The one thing I'm a little concerned about is I feel like it's got too much going on where it's hard for me to be like, is this for me or not? Because I think it starts out, like, fine. If the guru is not telling you the difficulty of being an entrepreneur and you're like, okay. And we're kind of like saying three different types of people with, like, entrepreneurs, offline businesses, and micro enterprises, I'm still Like, kind of okay with that at this point. But like, like the part about I create qualified lead generation systems on demand. Why would you say no to that? Like, you know, no reason like that, you know, that's cool. Good, clear value proposition. I think once we get to here, where it's like product launch formulas, this is what I skipped over because now I feel like my head is just sort of swimming with too much stuff going on because now I'm like, these are all different things and we're talking about different people here and we kind of talked about the different pain points. I just sort of feel like that's the part where I get wanting to talk about different examples. But to me this becomes like a jack of all trades thing where and we're talking about an automated business and there's like a telegram group. I just started to get confused. I just, like, I don't think anything's a clarity issue when we get to that point where it's like, wait, what exactly do you offer? Like, what are you, Are you talking to me? Like, wait, what do you do? Should I work with you? Like, I get kind of confused. I'm curious, Saba, what your take is as well though.

Yeah, I would agree. I think you're talking too broadly for you said at the beginning your avatar is online course creators, and so your entire all of the copy needs to be just directed at them if that's who you're trying to attract. That's the key thing with Facebook ads and even LinkedIn. I mean, if you know that this is your target market, then everything you're talking about needs to be just about course creators. So in the first part where you say, you know, 436 million companies in the world are at risk of closing, sure, that's a compelling statistic. But for online course creators specifically, I think they already know that. That's why they decided to create an online course and have decided to monetize their skills and get online and things like that. So you have to kind of think of what is their biggest, you know, fear. And I think a lot of it is that they're not getting enough sales, right? Like, they're not getting enough customers buying their products. They don't know how to market their course properly. They've got a great course, they're really passionate about whatever skill they're teaching and everything, but they just don't have a community or anything like that. So you almost have to kind of interrupt them and say, hey, I know what you're dealing with. You Know like this, this, this and that's where you would use the bullets. Like I agree with Stefan that this is really well written for a first time you but it's, you know, it follows like all the principles of how to space out the copy and format and use bullets and emojis and things like that. But the copy is just, it's not, it wouldn't resonate with your, with your avatar. So restructuring it so you're hitting them with. At the beginning, you definitely want to, you know, focus on some startling fact if you want to. Or you can just say, you know, this is for course online course creators struggling to get customers or who can't. Don't use the word struggle. I just learned that the other day. But you know, who are tired of, you know, not getting sales of their, of their programs, something like that. And the way that you would position yourself or as an agency is that you are like the leader in helping online course creators, you know, get massive sales. And you do it with XYZ method or you have a program. I don't know what you offer as your agency service, the platform or whatever it is. That's how you would introduce the services that are available to them. And as far as the call to action goes, if you're just looking for lead gen here, it sounds like you want people to get into your telegram group. You have to be very clear that, you know, join my group and I'll give you a free guide on, you know, how to, how to get 10 sales by the end of this week or something like that. Like you've got to give them something, you've got to give them an incentive to join or take action.

Yeah, for sure. I really like. I'll put this thing in chat. This is one from Josh Snow I saw today and I shared it with my team because I like this because it has sort of like a stat type thing too. I mean it's like in 1990, Oracle had their best year ever and hit 1 billion sales. But instead of celebrating and promoting people, their CEO, Larry Ellison did something unexpected. He fired his management team, his entire management team. People had been with him since day one and whom he loved and respected. He hired a brand new group of people. Why? He knew that going from 1 billion to 10 billion, to be honest, would require a completely different set of skills than going from zero to a billion. And his old team simply didn't have it. The takeaway here is building an eight or nine figure brand requires a different set of skills than growing a sort of six or seven figures. This is an extreme example. But LifePoint is your current situation is no different. My name's Josh and I spent over 5 million of my own money learning lessons like this. So it's not like necessarily quite the pain points on this one. But I just think like for his market, as I'm his market. I saw the ad, I'm like, fuck, that's so true. You always hear that different teams going to get you from zero to a million. That gets you from a million to 10 million to 10 million to 100 million, 100 million to billion and so forth. The same we know. And it's sort of an interesting pattern. It's the idea of this company hit a billion dollars in sales and then Larry Ellison fired everybody. And you're immediately curious. There is curiosity there because you're like, well why did Larry Ellison like, what the fuck? You know what I mean? Why did he fire everybody? And then he makes a really interesting point that as the market I'm like, that's totally true. And then he takes that to go to eight or nine figures. Now he's talking specifically to his market because most of us aren't having billion dollar companies and is like, but it's different than getting a seven, six or seven figure store. So I guess really it's talking to like six or seven figure store owners but who want to go to eight or nine figures so they kind of qualify as you. Like, he's incredibly himself qualifies you established E comm entrepreneur that feels stuck behind an invisible revenue ceiling where he's calling out pain points here. And then I'm going to open the door for you. Here's my offer. Join my inner circle and make sure it's possible. Click post, Submit your application. We'll go back to ASAP if you qualify. A little bit of scarcity, whatever. And he has a video too. But I just think this is a really nice ad because it's so, it's interesting, engaging, speaks to the market and it helps that Josh is kind of known in our space. I think he can get away with a little bit more, a little more cerebral with this part. But it's very clear, the offer is very clear, right? Like, hey, are you an entrepreneur who is doing six or seven figures and wants to go to eight or nine figures or beyond? Like my team can help you, like apply here and my team helps you, right? It's a very clear offer. So I don't know, hopefully that helps. But he's comparing kind of contrasting to what we were just looking at here, which again, totally, you know, a great first attempt, but it's sort of just like not clear who's to. There's like a lack of clarity. The call to action is kind of confusing. I know it's a telegram thing at the end, but just so I don't know, I figured maybe for illustrative purposes that would be helpful. Here's a link to the ad. Want to see it? I'll put it in the Facebook Live too. Sweet.

I think that just went to panelists. Stefan.

Oh, because I reset. Yeah, fair enough. Okay.

But that is a good ad. And I think I actually saw comments on that ad or another one from him where. Or maybe it was somebody else that was saying, like, are you struggling as a seven figure business owner who wants to take it to the next level? And there were like snarky comments about, oh, what a bad problem to have that you're a seven figure figure business owner. If you, if you read the ad, you would see that they had really talked about their pain points. Because even when someone's at seven figures, they still have a lot of problems. Right. That they need to fix. And they, and if they do want to get to the next level, they have to do certain things before they can. So that is a very big pain point for that avatar. And I think for this online course creator one, you need to maybe focus a bit more on the research. If you can just list like five or six bullet points of what they're really struggling with, do your research, find other agencies that serve this market. You'll get targeted with their ads as well. And you'll notice that there's trends about specific things that are really bothering these people.