Stefan Georgi explains imposter syndrome as asymmetrical risk: failure leaves you where you started, but success pays off huge. He breaks down three types of research copywriters need: market, customer psychology, and mechanism. The big ideas come from doing the research first.
A question about how to deal with imposter syndrome. I mean, that's a, that you want to. We're talking to the emo premoneur. So let's get, let's, let's. How do we overcome imposter syndrome?
Yeah, Sorry. I'm thinking about it, looking at Bates question. It's not an RBC specific question, but Bucket, you know, I guess think about a couple of things. Think about asymmetrical risk. So, okay, you're here and you don't take action. Like what happens, right? So if you don't take action and you're here, you either stay here or, or you probably go downhill. Your life goes downhill. Income, money, happiness, or anything that I think in action, self hatred, self disappointment, beating yourself up, all that shit, right? Downhill. Now, if you take action and you fail, what happens? Do you actually, if this is your baseline, do you go down here because you failed? Not really. You're already not making money, you're already not doing whatever. You basically just stay here if you fail. But if you succeed, what happens? Well, it goes like this really fast. More money, more self confidence, more self esteem, more opportunities, all that kind of stuff keeps going because you're succeeding. So if you're here right now, and this is your baseline and you fail, you just stay here. But if you succeed, you go up to here. Meanwhile, if you don't take action, you only stay here. So does that make sense? Kind of. Does this make sense? Right? Because again, you can't. You're already at the fucking like basement again, you know, not taking action. Maybe you go down, but you never go up. But by failing, you just stay here. Like there's no. It's basically impossible for you to go down here. You'd have to fail by. If you fail because you, you like kill somebody or something, then I guess, sure, then you can go down here. But I don't think you're gonna kill anybody. If you fail because you risk all of your money on something, then yeah, you're down here. But don't ever talk about just like taking action, putting yourself out there, getting clients, launching something, all that, then the upside, asymmetrical, because your risk is so much. Your risk is basically here still, but your reward is up here. So that's the way I would look at imposter syndrome. Boom. Turn that into a YouTube video. Let's go. Yeah, that was it.
Sweet. Awesome. So a follow up about the research question that I actually saw. Should you have a big idea or mechanism in place before answering the research Questions, if possible, or is it something that develops as you go?
It just depends. I generally get my big idea from research and then my mechanism from research. If you have an idea though, because I mean, you can kind of look at researching for the mechanism separately. So if you've been researching ingredients or the causes of something and you have some ideas for a mechanism, then cool. But generally I'll get it through research. So generally I put research first.
I remember on one of our calls a while ago, we kind of found out there's like three different kinds of research. There's market research, like what competitors are doing, pricing funnels, whatever, customer research, like psychologically what's going on in their brain. And then the last one was like mechanism research, which was like we kind of broke out separate because I think I learned slow. So you're like, let's pull this, let's pull this out of the document and spoon feed it to you. So thanks very much for that. So thinking about it that way was really, really helpful for me.
I'll be completely candid. I mean, I probably shouldn't, I mean, but I think the one thing that would make RMDC better is if I did well, I have like the bonus module on doing research for a health supplement, like the mechanism research. I mean, I think, you know, one thing for some products would be probably having a component on how do you research a mechanism? Because you generally get ideas from doing your research and then you kind of know what to do with the mechanism. But I mean, the one thing, maybe I could do some more explicit examples of coming up with mechanisms because I think most people end up getting it. But I don't know, that's one thing that crosses my mind that I could potentially do to make RNBC even better for people.
Wow, it was really cool. Yeah, it was really, really valuable to see that because. Yeah, because we talked a lot about demographic and psychographic data and then the marketplace as well, but to just literally see, like, here's how you take it and find a study that backs up assumption and build on that was really, really cool. So sweet.
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