This is a YouTube panel/Q&A led by Stefan Georgi (uploaded June 23, 2021) about revealing price in sales letters and related selling tactics. In this chunk speakers ask about "price marinade" (planting price cues early), debate whether to state exact prices in the lead, and recommend giving away valuable content (blueprints/methods) to demonstrate value. Examples referenced: Marshall/Sylvan-style stage pricing, Georgi's RNBC sales letter (giving away framework), a numerology-based interactive sales letter, and live teaching/guitar examples to show immediate progress and prompt conversions.
Chapters
Cool. Awesome.
So we've got one from Jimmy Parent, I believe that is it took off with Kimmy Do. Right. So that's where this started. So now we're trying to look on that. So the question.
I love it.
He put in the Q and A box question. I'm sorry, I'm stupid. How is it possible to use a price marinade in a sales letter situation?
Yeah, I mean, let's talk about. I honestly don't really. I want to make sure I understand price marinade correctly and I'm not like misusing it. So does someone clarify for me like an example?
Yeah, I was going to say the same thing, but I was hoping someone would know what it is so I didn't have to.
I can act like not stupid, but.
I was not actually putting huge price at the beginning.
So like a webinar type thing at the very, very beginning, letting the marinade in the price.
Okay, Jimmy, for that do you do it where it's like. Because we can talk about like how you know, people, others have paid up to xyz, you know, for what I'm about to be sharing inside this. But you know, there's two ways to look at it. Okay, not much. I do know the price thing and they're. What's the guy's name? Crap. Knock, I forget. Bald headed guy like public speaker. That's gonna drive me crazy. I can't think of his name. So. Marshall Sylvan Silver. Marshall Silver. Silver, yeah. Yeah. You know, he was really big on the price where he tells you like what the price, like he'll do it because he's like, he's like. And at the end of this, you know, presentation, I'm gonna ask you to give me like $4,995 and you're gonna be thrilled to do it. Now that might be hard to believe right now, but like, you know, I'll explain why for me, with like sales letters, I wouldn't probably tell them what the actual amount you're going to ask them is. I mean you could, you could test doing that and then you're like, so, yeah, like I'm asking me $4,995. Well, actually I'm not. You see, here's the thing. That's what I usually ask people, but today I'm going to blah, blah, blah. So you can do it like that. You know, you could do again, like what I'm going to share with you. Others have paid up to $4,4495 for the same information. That I'm sharing with you in this video for free. So pay careful attention. In that case, you'd be talking about or in this letter. Right. But in that case, you're talking more about the value of the letter and the presentation. I mean, I think a lot of, like, the best sales letters do educate. Like, if you look at my RNBC method sales letter, it's like I basically give you a bunch of rnbc. Obviously you don't get all the value in the courses and the calls and you don't get the e comm and the ads and everything else. But it's like I basically break down RNBC method in that letter. So you read that letter. Even if you don't buy my product, you, like, kind of feel like you got value from it, Right? I mean, you can argue that's quite valuable. That's what I talk about in the brief. Like, that's sort of the big promise of reading like the letter. Like the kind of like, you know, it's not about. There's a time to be like, hey, here's the big promise of the product. But there's also sort of like the big claim about what they're going to get by actually engaging with your copy of your content. So again, you could, you could do it that way and be like, you know, others have given me, blah, blah, blah. Or you can, you know, it could be like, I'm going to give you something that I'm going to show you how you can get something that others have paid up to $5,000 for for less than it costs to take your wife to dinner at Denny's or something like that. And like, I'll explain more in a little bit, but first. So I think honestly, like, I mean, it's just like planting the seeds similar to what you would do from stage, but you just have to test it and see if it works. I mean, I'm generally not a big fan of revealing that I'm going to ask you for a ton of money in the lead. But, you know, again, you could. Personally, though. Yeah. But you could talk about again, like, the promise of this is very valuable or whatever. Yeah. Jimmy said you, you know, you raise a good point about rnbc. Give away everything, you know, because when you show people what it's like to be a client, the more clients you'll get. I mean, I think that's like one of the most powerful secrets on earth, Whether it's for speaking on stage or teaching or content or whatever it is. It's like just every really successful person I know who sells from stage or sells content. It's like we talk about that all the time. And it's like, yeah, just literally give away your best stuff. You literally give away your best stuff. And then people are like, if you're trying to get clients, for example, right. For those of you who are freelancers or do freelance work or agency work or whatever it is, and you want more clients and whenever you have the opportunity to speak on stage, it's like just give people the exact blueprint and tell them exactly what you do. And people will write down a ton of notes, get their real turning. But then a percentage of people are always gonna come up to you and go, that was amazing. Can I pay you to do it for me? Like, Cause people don't wanna do, like who wants to do it themselves? They don't have time. Like that's. I hate when you have a speaker at an event. Not to go on a tangent, but like 5 second tangent. I hate when you have a speaker at an event and they like, you know, just, they're super guarded and they're not giving away stuff. It's like, dude, like that's so dumb. Like give away your best stuff for free. Yeah, so go ahead, Saba.
Yeah, no, I was just going to say that's a really good point. And there's, I think there's a statistic out there that only it's either 2% or 5% of people actually implement what they'll ever learn. So you're going to have, most of these people will be interested, they'll be curious, but they're never going to actually implement it. And then a good portion of those people will want the end result and that's why they'll hire you to do it. So as long as you're not giving away custom stuff or done for you stuff, feel free to give away your, you know, your blueprints or methods or everything else because you will position yourself as an authority and stand out from other people who are pitching, you know, on stage.
Yeah, exactly. I mean even look at like the, that numerologist like a letter that Alexandra Cotone wrote that I love. I broke it down in. Oh we did. I guess we talked about our road to a billion one of the episodes. If you look at that, it's like you're entering your information. So it's brilliant because it's like this sort of like it captures your information for like a legion and data monetization strategy, but it's also giving you actual like based on custom calculating all that stuff, right? So it's like, okay, based on your date of birth and this and whatever your life path number is, like an 8. People who have that have this and this. So you're literally learning and like based on basically having your, you know, getting a numerology reading while you're watching the sales letter, which then is going to sell you a higher ticket thing. But you're like so engaged. I mean, that's one of the best examples ever, you know, especially using the example of like more of like a physical product versus like a coaching or training or freelancing. But you can really do it for like almost any niche or category. Like if you taught guitar lessons, right, and you have a VSL that's going to teach like people how to play better guitar and you have a unique framework or system. It's like in that vsl, I would basically give some of the lessons for free, like show people what they can do and like, that they could easily implement and be like, look. Because then if people do follow along with you and like, are doing it and they see that it's actually easy to do, they're way more likely to be like, oh crap, I really can do this and I buy your course. So. Yeah.
Yeah, that's especially true with them. I can say that intimately with the music side of things. A really good example. If you can replicate that same idea of like progress in real time, where you have that moment yourself that it's going to work for you, then way, way more likely to make that investment.
