This content was created by Stefan Georgi. This content was uploaded by Stefan Georgi. This is a YouTube video titled "How To Successfully Promote Your Product Launch or Offer Online With These 3 Easy Steps 💻" from April 14, 2021. It features a discussion among multiple speakers, including Brooks, about online product promotion strategies, focusing on audience building and leveraging partnerships for credibility.
Chapters
Question from Steven. Kind of an ops question. Admin side. So trying to get something up online. Let me know if I'm missing anything. Buying. Buy a domain from GoDaddy or wherever. Although I don't recommend GoDaddy. Write up a sales page on WordPress, add plugin cart from PayPal and email responder like Mailchimp. So he's got domain, sales page checkout, slash payment process and an email service. Anything missing there?
Yeah, a lot.
Well, so not a lot.
Which Stephen, is this. Is this on Facebook?
Yeah, this is on Facebook.
Okay. Yeah. Steve. Interesting. What's that?
Cloud hosting. That'll help.
Yeah, well, that too. But Steve, dude, if I were you, the first thing I would do is focus on the problem that your products or service solves and build an audience around that as quickly as possible. Build a Facebook group around, I don't know, whatever, whatever your could be tea, could be yoga mats. I don't like it doesn't really matter. Like, start to build that audience now as opposed to trying to bring the solution to people later. Everyone always does that ass backwards. And I just can't recommend either. I would do two things. Partner with someone that's got a name and reputation that people trust in a derivative niche, or. Or I would build that audience concurrently. So I just can't tell you like, I came. Shoot, like, everyone looked at me, you know, as a restaurateur. They're like, what the hell do you know about Nutraceuticals? And it's like, well, if I have because of my partner's friends who happen to be Bryan Cranston, who's Walter White from Breaking Bad and Vanna White from Wheel of Fortune, we already had name and recognition baked into. There was so much more trust and credibility. Granted, I know that that's an anomaly, but if we didn't do that and build our audience ahead of time, we wouldn't have grown as quickly as we did. And that's really what made all the difference, is we had people that were passionate about intermittent fasting, about smoothies, and we had two people that we had testimonials from and it just boom. Like it just went berserk. And that's how we did it.
Yeah, I think audience building is definitely part of the skill of marketing that a lot of people skip out on or they think that it's just going to happen automatically, right? Like that they have such an amazing offer, they have such a great thing that people would just sort of come. Come to them somehow. And really, audience building is part it's like a fundamental of your marketing strategy. So, yeah, definitely. Great advice there, Brooks.
Awesome. Two more, and then we are gonna wrap this bad Larry up.