Transcript of a webinar-style discussion led by Stefan Georgi with Brooks and Saba about converting long-form sales pages into email sequences. They cover two main scenarios—post-purchase (onboarding/upsell) sequences and pre-purchase lead-to-sales sequences—and recommend pulling headlines, leads, big ideas, curiosities, fascinations, and testimonials from the sales page to drive clicks. They also discuss applying RNBC/unique-mechanism thinking to older products and share real-world sequence tactics and revenue anecdotes from Brooks’ Fast Blast experience.
Chapters
So it was as you saw, how to turn a long form sales page into an email sequence. And then she has a second question about applying RNBC to older products which don't necessarily actually have a unique mechanism.
Got you. Perfect. Oh, by the way, before we start, while people are watching, I remember just so you know, both the webinar module should be live in the members area now and also Saba's E commerce module should be live in the members area. And I posted the Dr. Glossary thing in the Facebook group today, two versions of it because I hired Jose, but then I'm not sure pronounced his name right. Hamiz. Right. That he did one too. There's a Hafiz. I don't be a jerk, so make sure I get it right. He did one too. Hafiz. Right. So yeah, just make sure everyone knew that. So now as far as the question goes of turning sales letters like an email sequence, Saab, is that saying you have much experience with or Bender? I'm happy to answer. But I was curious what the team, the wisdom of the crowd here.
I guess it's not so much the sales letter but more of, you know, because you're essentially going to create like a post purchase email sequence first. Right. For like thanks for buying, you know, hopefully push them into an upsell. So it's not necessarily that you're going to take pieces of the sales page. You'll probably take like a summary of the offer. Right. Just reminding them what a great decision they made. And this goes really into like what upsell1. The messaging on upsell1 is really what your first email is going to be.
Yeah, I guess it also depends on the goal of the sequence. Maybe Miriam wants to kind of. Because if the goal is to make a sequence to sell to get people to click over and see the sales page, that's one thing obviously. And if the goal is like it's a post purchase sequence like you said, then that's another. Miriam, do you want to kind of specify in the comments the goal on the email sequence? And then while you're doing that, Miriam, the second question, how about applying it to older products which don't necessarily really have a unique mechanism. So we're just talking about how about applying RNBC to older products on unique mechanism in that case, typically, I mean it's still trying to find a unique mechanism or we're talking about. Unless we're talking about email sequences. I guess we'll look a little more clarification for Miriam's questions. I think for us to Be able to perfectly answer those. Ben.
Yeah, so for the first question related to email sequences into long form, it's not really post purchase to sell to a list or if you're capturing their details through a lead magnet.
Okay, so, okay, so making sure I'm clear. So basically. But so you've got like, you're capturing the details and you're trying to drive them to the sales letter. Right. So in a case like that, typically the main thing I'm doing is going back and looking at the sales letter and what's in the lead and the big ideas and the hooks and things of that nature. And I'm trying to like, I'm using that to create curiosity and drive people there. I'm also driving people to the sales letter, but then varying it up too. Like I'm going to look at putting in some testimonials about like user experience with the product. I would make the offer first personally because otherwise you send testimonials and they don't know what you're talking about. So I would probably just go right from like the Legion or whatever it is to people, some creators driving them, you know, if they got like a lead magnet, it's like you can be like, hey, congratulations, so happy, here's the lead magnet, blah, blah, blah, sing us to tell you about. But then I would have some curiosity driven emails that drive people to the sales page and I would do that by again taking the best stuff from the lead and the headline and stuff like that. And then after I've made the offer, then I start sharing like testimonial emails, sort of like FAQ type emails, like kind of like for social proof things of that nature. And then from there, Saba, now that you have more clarity, is there anything you want to add to it?
Yeah, that makes more sense. It's basically trying to pitch the sales page. So you're trying to create curiosity that they click over and then get sold on the sales page? Yeah, yeah.
Okay.
So yeah, you could take elements of your, like Stefan said, you know, the headline, the lead. It depends how much you want to reveal about the offer already. But you know, if there's any bullet points in the sales page that you want to highlight, I mean you could do the fascinations part right. As embedded into the email.
Yeah. Brooks, do you have anything to add? Because you did a lot of like sequences when you're doing fast blasts.
Oh, for sure.
No, no, no. And Brooks, like how much revenue did Fast Blast get to?
What did it reach?
Yeah, I think you had a 20 million run rate at one point. But then, like, I know obviously then you had some celebrities so you couldn't use anymore and stuff like that.
But we were at about. We were doing like 40, $50,000 a day, and we're at like a 12, $13 million run rate. Pick the right partners. That's my advice. And don't let anyone take out massive amounts of money.
I think people should know that about. About you, though, Brooks, because I think people know you're so awesome. You help and you started, you know, help start like a bunch of amazing restaurant chains. But people might not know that you actually did run, like, a successful kind of e. Comm slash stretch response offer that was grossing, you know, eight figures. And then, yeah, had a bad business partner snafu.
But so fun facts. I know we emulated. I was always looking for those different breakage points, whether it was like. And I emulated and used a lot of Ezra's stuff from Boom by Cindy Joseph. So, you know, we had our exit pop. We had a sequence that was like, we incorporated a lot of the same elements. It was so really reiterating what a smart decision this is. Like, it's just like your money. Close. Testimonials from our coaches. We invited them into our group for about 10 days during that.
That sequence.
Then we would do like a special every five days. Be like, you know, and we weren't BSing. It was just like, we have this many available. And then we would do a. You know, so we wanted to create some urgency and scarcity, and we tried to set them up with an onboarding phone call. Those were our big things. And we were just looking for those breakage points as to, like, where were we losing people and just, you know, modeling what we knew worked. And, you know, Cindy Joseph's like a $20 million company. That's what works really well for us.
Thanks. Awesome. Well, hopefully some good ideas and, you know, bouncing around for you there, Miriam. And then. But I know you asked her to elaborate on the mechanism.
