How To Write a Sales Letter That Will Beat Your Client's Control To Close More Copywriting Clients

Based on something you just said? Yeah. So my question would be, so when you're doing an analysis of a, of a sales letter, first off, what is your order of operations to do that analysis? And then second, let's say you want to do something like a beat your control or something like that. How do you, once you have that analysis, let's say you, you have an opportunity that comes up. How do you phrase your pitch in a way that is most effective and not just something like unsolicited advice.

For. Okay, so part one of sort of what does that analysis look like? I mean, I'm really just looking at the different parts and kind of rating them in my head. Right. So like what is like how strong is the headline? Do I think that is the headline congruent with the rest of the letter? Do I think that the headline could be improved dramatically and then the lead and then the mechanism stuff and then the product? Because sometimes people have a really good letter up to the product and then they're really unclear what the product is. Or just like introducing the invest in the market course. I'll show you. They actually say, I'll show you how to step by step system for how to invest in the market and get returns that will make, you know, other like day traders blush. Instead they're just sort of like, you know, that's why I created this course. And it's like a bunch of random bullets, like seven modules, like, you know, lots of support. And you're like, this is not like very sexy. Like I can't imagine, like the big thing of info products is like getting people to imagine using them courses and products, like imagine actually going through them and what does it look like and what happens. And a lot of people make that mistake, like courses and info products. So I'd look at all that stuff to kind of analyze if I thought the copy was good or not. And you know, and the part that's just based on experience and the metrics, obviously if they have them, like what's the conversion rate? Stuff like that. You know, as far as in like pitching someone on beat your control, you know, I just do it like, hey, I'm, you know, I'd talk about my, my track record and my experience and be like, I'm gonna help boost conversions and get a big one for you and you have to pay me anything up front. Like, see, here's the deal. And then basically talk about opportunity, like, I want to be your control for you. Here's why I'm qualified to do it. Here's why you should, you know, do it with me. And, you know, I took over a deal where if, you know, if it works, then we do some kind of performance upside, because that'd be awesome. But if it doesn't work, you don't pay a dime. It's no risk. And, like, I'd love to work with you on that. So really just, you know, couching in the whole idea of, like, no risk for them. It's like, either, you know, just ain't great and you use it and it works, or, you know, if I don't, then you don't use it, and that's on me. So, you know, it's very. A lot of people will say yes to beat your control stuff, because, again, it's not. This is not a lot of risk for them. The big thing is they'll be like, all right, here's a bunch of questions, like, back to my YouTube video today. Like, I want to beat your control. I just have 10 questions for you to answer. 1, 2, 3. Don't overwhelm them with, like, a bunch of questions. Kind of give them, like, the Biz app, almost like a value proposition to it.

Awesome. Cool. Thanks.

Yeah. Any other questions? Anyone have a question? I see one on the Q and A.