If You're Niched Down Too Small, Here's How To Scale Any Offer Online With Social Media Marketing 💵

Stefan Georgi advises Claudio on scaling a caregiver burnout product: test the sales letter with cold-traffic ads on Facebook and YouTube first to prove conversions, then approach affiliates. He also describes building a $37 low-ticket front-end with templates and checklists to pull in customers before selling higher-ticket offers.
Yeah. Onto the next one. I was just reading. Sorry. So this is from Claudio. What's up, Stefan? That's not the question. So after the sales letter is done and ready for distribution, what's normally your next step? Do you hand it over to your ads team? Do you go to Facebook, clickbank email lists? The answer may be all of them, but if you're going after cold traffic, where would you normally start? And do you handle that yourself?
Yeah, that's a good question. Well, it definitely depends on, you know, the offer and a lot of other things like that. Like, Claudio, if it's for your own offer, what. What niche or category is it in? If you can share that in the chat, that'd be super duper. We'll give you a moment to do senior market. Is it like physical product or an info product? Okay. And what's like the price point, roughly? Just a second here to see. Okay. Learn how to avoid caregiver burnout. Interesting category. So, Claudio, is it for the caregivers, Right. Or is it for the seniors who have caregivers? It's for the caregivers, right. For how do they basically care for aging seniors but without becoming burned out? Right. For that. For something like that, I think you have a hard time. Right. Cool. Cool. Makes sense. Yeah. I don't think. I think, like, for example, like, affiliates are. It's not impossible, but I don't think that, in fact, I mean, actually, honestly, there's so many buyers of, like, financial newsletters and even supplements are in that demo that it actually could work really well to those, like, lists and those, you know, whether people are saying, like, mailing as an affiliate for you or they are, you know, you're buying drops, I actually think that could work quite well. I mean, it's very unproven, but if you had the right email creators in the right sales letter and sales page, I actually think it could. But I think, honestly, if it were me for something like that, I would probably try to get some ads working, like on Facebook or YouTube or whatever, and, you know, generate traffic that way. Cause again, it's such a. It's such a niche offer and kind of unique offer that I think you might have a hard time getting affiliates to be like, you know, promote it until you have data. The big thing with affiliates, too, is that you generally don't want to bring an unproven offer to a bunch of affiliates, and then it tanks and doesn't do well, and then you blew your chance with them for forever. So I'd probably be like, yeah, like look at Facebook or YouTube. I mean what I do personally, it just depends. So I'm in a different place than a lot of people as well though, where I have a lot of resources. So like, you know, for example, we're doing an offer right now targeted towards like business owners and how to like kind of maximize their profit in like five different areas of the, of their funnel. So it's like the, the ads, the landing page, the checkout page, upsells and then email, like their post conversion sort of marketing stuff. And we're doing like breakdowns and examples for each of those sections. We're looking at tons of examples and for the landing pages it's like free plus shipping, lead gen, selling a physical product, selling multiple quantities of physical products. We're doing basically breakdowns for all of that and then we're doing checklists for. Here's the stuff you should have on each of these funnel, here's the things you should be doing. And then even templates for like, hey, follow these templates. Here's the template for how you can create this landing page or checkout page or these emails. We have all these ads. It's like all the done for you templates. So for that, I mean the team's helping to create a lot of the, like I kind of mapped out that idea and then give it to my team and then Ben and Saba and all those people are sort of like, and Chad Fahlman are creating the product again. All the resources together that I've requested, then I'll shoot the product. Then from a marketing perspective, once the funnel's all built, my team will build it and then probably like Ben helping with ads and maybe like other people on cold traffic. And then after that all works, then I would potentially go to like affiliates and things like that. People have business owner lists, like maybe I can get Frank Kern to mail for it or Chance and Abdullah or people like that. So yeah, but I probably just focus on cold, get my own ads working and get converting first. And then once I have data and I'm like, they look this thing's a monster, then I would go to like affiliates and get them to promote it. Awesome. That was a nice plug, Stephanie. I'm stoked about it. It's gonna be sick. I mean the course is looking so good. Yeah. Keep, keep your eyes out for the, for the promotions on that, on that offer. Yeah. Well, do you, I mean the price point we were talking about, it's gonna be like, bye Jimmy, we love you too. I'M sad you're leaving, but I understand the price must be like $37. We're talking about like a shit ton of templates, like a checklist of visual examples. Like here's the elements that should be on every single one of these pages. Like you know, like again, breakdowns of all these landing pages that are like, hey, here's why they're effective, here's why they're working. Breakdowns of all these ads, breakdowns of all these checkout pages. So basically if you have, whether you're like a coach or you have a free book funnel or you sign physical products, whatever it is and you know, a lot of it's ecom oriented for the most part but obviously direct response applies to E comm in a million ways. It's like literally, I don't know, it just will have a really positive impact for most people. And for $37, it's for sure like a, I mean it's shaping up to be a product we could charge like 997 for. But we just want like a cheap front end. I mean cheap price wise obviously, you know, we want like a low ticket front end. So we're going to make it $37 even though the value is going to be, you know, you know me, I over deliver anyway, I'll shop about it but I'm super stoked. I can't wait to get live.
Yeah, it's going to be aw.
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