Stefan Georgi talks about his goal to help a billion people in 20 years, walks through freelance income targets and progression, and shares how mindset shapes scaling a copywriting career. He mentions his early fees, current rates, and lifetime sales figures with Ian Stanley.
Questions this video answers
$700 million (sold via copywriting/products online).
$100 million (sales through email and videos).
Early prices: $149 → $297 → $497; current cited fee: $50,000 or more for the same work.
Approximately $4,000 to $10,000 per month.
To help or impact about 1 billion people in the next 20 years.
Chapters
I want to start off right off the bat with a question that. Especially because you've had such a long day, do you ever feel like you're doing too much? I don't necessarily think that I'm. Well, yeah, actually. Yeah. What's interesting is, I mean, being transparent, honest. It's like, I have a lot of freedom, but I also have taken on lots of different responsibilities and projects. So, like, you know, I still struggle with the balance of that.
So, like, if you're on Harmon Brothers.
What'S your CTA to get them into your ecosystem? My goal is to, like, help, like, a billion people in the next 20 years or impact their lives. You have to be able to amplify that. I really kind of think of it as, like, a movement that I'm trying to create. This movement towards positivity, which sounds really cheesy, right? But it's like, it is this movement towards casting away your limitations and society's bullshit and this negativity and all this crap that's caught in your mind and just going towards winning and achieving and succeeding.
It's clear to me that you're just trying to help people in teaching and, like, holding nothing back. I just think it's fantastic. I think it's not enough of that anymore in the business.
It's not just being that voice, but it's also that consistent voice. If I'm not consistent, if I disappear, where do they drift to, right? Where do they go instead? I need to still continue to be there.
We had been in Vegas right before COVID at the Mastermind, and we've been hustling and grinding and learning and masterminding for two or three days straight. And the very last day, his baby daughter came in.
Eden. Oh, my God, Eden. Can I have a hug? Hi.
I looked over, and Stefan was falling, and he was crying like a little baby. My heart melted, and I realized that is a good man because he had no shame around feeling the joy that was just flowing from the core of his being. And, Stefan, I appreciate you. I honor you, and I present the mic to you. So you just take it away.
Comfort was always a huge motivator for me having money, and it frees me to then create content and teach and share and also be a great father and not stress. I can just be present with my daughter because I'm not worried about being able to pay the mortgage or pay the rent or pay for food or pay for any. You know, it's like I can just be much more present, and then I can be More impactful.
I do remember Stefan taking me out on our very first official date to Delmonico's Steakhouse. He asked me. He was like, if you don't mind me asking, like, about how much money do you make as a month, like, doing this copywriting thing? And I was like, well, anywhere between, like 4 grand and 10 grand, kind of depending on the month. And he was like, wow, huh? He was like, that's so amazing. And I was like, yeah, it is.
Pretty cool, isn't it, for me realizing that having a corporate job in 2012, meeting my now wife Laura, and her kind of being a freelancer, so the first freelancer I really ever met, it really changed my life forever. I'd like to do the kind of serious one, but, I mean, I know you love unicorn. I mean, I hate to take away all the fun. No, it's fine. Just take it.
Just kill all my joy. He doesn't want me to hold this unicorn. He thinks that I need to be very serious in order for you to buy the thing that we're selling. But I think that you'll understand that we are unique, just like this unicorn. My name is Ian Stanley. This is Stefan Georgie. He's sold over $700 million worth of products online with his copywriting. I've sold a mere hundred million dollars worth of products online through email and videos. Videos just like this one shot on a simple iPhone. A lot of the money that we've made for ourselves has actually been through freelancing. And by getting clients to pay us a rather ridiculous sum of money to help them make even more ridiculous sums of money.
The status quo is like, oh, everything's screwed up and awful. And it's like, it doesn't have to be awful. As people do lose their jobs because of COVID or they're furloughed, and furloughed turns into unemployed or laid off. There's just a opportunity there for them to. Then it can be a blessing for a lot of people.
Freelancing is by far the best way for anyone to make their free first money on their own. You don't need products to sell. You don't need to go anywhere. You can do it from home. You get paid up front.
If they knew other ways and other options and other things, then I think we have an opportunity to really come out of this with a lot of people in a lot better of a place than when they came in. You have considered a freelancing career for something that you've been eyeing. Maybe you've dabbled in. Maybe you do it full time right now, but you really want to take it to the next level. We've created a pretty nice blueprint for how you can go from zero clients, zero dollars as a freelancer to somebody who's routinely bringing in 10, 20, $30,000 a month. In 2012, when I started doing sales letters, I charged $149, and going to 297 was really scary. 497 was terrifying. But today I charge $50,000 or more for the exact same thing. So of course that comes with experience and a track record and talent. It's not that you should just come out charging $50,000. The funny thing is, anybody out there who wants to freelance will get hired for something, but almost everybody kind of doesn't believe that that will happen or that anybody's going to hire them until it actually happens. Until then, they don't fully believe that they can actually make money being a freelancer. But you have to believe, and the more you can believe that, the faster you're probably going to get opportunities. I thought mindset was until about a year ago, actually maybe a year and a half ago. But then I think, realizing, looking at people, and I just saw so many people in my world that were smart people and capable people who weren't having levels of success that they had the potential to have. And I realized that the reason why was because they were getting, in their own way. They were creating mental blocks for themselves. They didn't believe that they actually deserved these things. They didn't believe that they could do these things and that it was all mental. And then I looked at some of the success I had, and I realized that some, because I did believe. And that sounds really simple and like, you know, reductionist or simplistic or whatever, but that's really a huge part of it. The only thing that limits us a lot of time in our leaps, especially for freelancers, copywriters, marketers, entrepreneurs, for doing things on our own. Like, there's not an artificial constraint. Like there isn't, like, a traditional job. A lot of it is us. We have to be good at our skill. We have to be good at what we do. But then we just also have to, like, actually believe that's possible. Know it's possible. If you realize all that, you're like, well, instead of just going from this level to this level, why don't I just go right to here, right? And then from here, why don't I just go. So you start kind of leapfrogging instead of just doing baby steps. You leapfrog. And that's kind of what I'm trying to do now. And I think I've been doing it and I. But I still think. I probably think too small.
I think he taught me a lot about how to leverage your skills as a writer into something bigger and how to leverage the experience you end up getting just by being in the world for so long. This Internet marketing world, that was a huge inspiration for me behind Eden Beauty. I'll never forget. We're driving in his like red Toyota truck and he says his idea for the supplement company, he was like, what if, you know, it was supplements that use biblical ingredients? And I was like, oh my God, that's such a good idea. And that was it. And he, you know, dove in and had hard times and then really good times. So he was the one who pushed me, you know, by seeing him do it. And that's what it takes. Like somebody breaks the Minute Mile and then all of a sudden thousands of other people do it.
But if you want to talk about how do we change the world, we can be like busy doing activist and raining on Facebook and putting long ass posts complaining about things and whatever it's like, or we can just go out and fucking change the world. You know, I just don't give a fuck about all the other shit you can say about me. It's like I'm making an impact on these people's lives and then they're making an impact on more people's lives, they're making an impact on their family's lives. It's just this amplified effect that can last for generations. And the larger the scale, I can do that on, the more of those people, I can help more generations. And that's how we can make the right actually a better place. Instead of like, you know, making empty political promises or again writing a bunch of like pink pieces on a blog or something. Sam.
