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A first‑person YouTube video by Stefan Georgi (May 15, 2024) responding to critics of his pivot toward TikTok Shop and a paid training. He defends the move by sharing "receipts": past emails and notes where he identified livestream/social commerce in December 2020 and warned about AI's disruptive effects on copywriting in late 2022. He describes creating Free Ad Copy (a low‑cost/free AI copy platform) and closing/dripping older paid courses (RNBC method) to free, argues there's a glut of low‑quality copywriters with shrinking demand, and explains the TikTok Shop training as a pragmatic alternative for some. The video mixes rebuttal, timeline evidence, product metrics, and reflections on being a "guru" and disengaging from constant promotions.

Questions this video answers

December 8–18, 2020 (emails referenced Dec 8 and Dec 18, 2020).

Around November 20, 2022 (he notes writing an email ~10 days before ChatGPT's public release).

He suggested up to ~80% of copywriters could be out of a job within 12 months (he later called that timeline aggressive).

About 80,000 to 120,000 users per month (he described "80 to 120,000 kind of like users per month").

Chapters

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