Should a Copywriter Edit YouTube Videos?

You know, I think obviously you don't need to like, you shouldn't be doing the editing, but you should indicate where things are being put in. If you're gonna show screenshots or like videos or before and after stuff like that, like, you know, whatever you can get away with in there, like making sure you indicate that stuff, you know, obviously it's potentially more conversational. You've got like a speaker on the screen talking. Got more thoughts on this. But Ben, why don't you hop in and I'd love to hear what you have to say. Someone who's done a lot of YouTube ads.

Yeah, definitely super important that the beginning captures the attention of the person that you're trying to talk to. But also you want to dissuade people who are not going to be interested in that topic to skip because you don't have to pay for anybody who does that. If they skip in the first 30 seconds, if it's longer than 30 second video, or if they don't watch the whole thing and it's 29 second video or less, you don't pay for it. So it's a balancing act of finding that like contrarian or controversial statement but also making sure it speaks to the a group of people and repels everyone else. And then yeah, I think that's, that's the most important, the most important part when it to comes.