Using Claude to Copy Chief Your Sales Letters (Crazy Process)

Hey, what's up? It's Stefan here. I was gonna say, hey, what's up, Stefan? Like I'm talking to myself. But yeah, here I am. And I want to show you really quickly how to use Claude to Copy Chief especially, you know, kind of long form copy and things of that nature. So it's a really simple, cool process. Right? And this is all we need for prompts, really. These two things here. First, you're going to attach two training documents. These are ones we did during, I believe, the AI Copy Chief training that Luke, Mario and I did. These documents were created by Luke originally and they're really nice little walkthroughs of what's needed for copychiefing. I think I modified them a little bit to take out a few things that were sort of a little sketchy, if I remember right. But you talked about dimensionalization, yada, yada, yada. So I'm going to give you access to these documents. Okay? Attach to find two train documents, analyze them, give me a summary for each. We're doing that just for the simplicity of like, making sure Claude really understands what we're asking it to do. Okay. Hey, behind the scenes, right? Pain point and benefit language, focusing on the core problem promise. Core promise benefits and dimensionalizing pain points and desire credibility, improve reading level, removing fluff, vague or unclear writing, conversational style and flow. And then document two more dimensionalization proof. All this good stuff, right? Okay, cool. So now all we're doing is saying, good job. Now I'm going to give you a piece of copy. I want you to copy it based off of these documents. So in this case, I went through a letter I wrote back in the day. I'm going to make this private now so people can't see it. Change the sharing settings. So it's private because I don't want to go to this whole letter necessarily just because, you know, this is my intellectual property. Okay. So anyway, right? So I wrote for a silver company a few years back for 2018 maybe or something like that. And so lead like, I'm Dr. Eric Wood. Some people might remember this guy if you're an OG of doctor. He was like a spokesperson for a ton of sales letters. Inside this controversial presentation, I'm going to show you an easy way to start healing your gut in as little as six minutes by destroying the unhealthy bacteria, viruses and fungi like candida and yeast that are inside you right now that have been draining your energy, causing indigestion, disrupting your sleep, and putting your brain in a fog. If you haven't been feeling like yourself lately, if you're low energy and exhaustion have been making it hard to focus at work, if you've been finding it difficult to enjoy life's simple pleasures like spending quality time with loved ones, or if you've been struggling with uncontrollable junk food cravings and you're sick of seeing your weight and your blood sugar levels continue to go up, up, up, then I'm extremely confident that the six Minute Gut Fix Off Sugar will change your life. That's because once you start using this method I'll be giving you inside this letter, you'll create an environment where good gut bacteria can thrive, and you'll do it without having to stop eating the foods you love or starting any new exercise routines. Which is important because if you're tired and fatigued right now, I know that regular exercising might be close to impossible. Even more remarkably, this easy method for healing your gut and improving your health only requires two simple ingredients. Ingredients that are wildly inexpensive and 100% natural and have been used by some groups of people since biblical times to kill bad bacteria and germs. One of the ingredients I tell you about won't be that shocking. But the second ingredient will surprise you a lot. Because even though it's currently being used by medical doctors in Africa to beat malaria in as little as 48 hours, even though you can find it inside almost every operating room here in the US and even though NASA brings it on board every one of its manned space shuttles as a way to protect the crew from germs and infections, you probably never imagined that this ingredient could be the key to healing your gut and improving digestion, or that it could help you with over 100 additional health challenges from acne to yeast infections, I show so much that neither of these ingredients are probiotics or vitamins. Yet when you combine these two ingredients together in the exact way I'll share during this presentation, they actually make probiotics and vitamins dramatically more effective in your body because they allow your gut to benefit from these nutrients the way it was designed to, instead of what's probably happening right now, where sick bacteria and toxins are canceling out the positive benefits of the supplements you're taking. Now explain more about why your sick gut is making your probiotics less effective in just a minute. And of course, I'll also share what these two ingredients are with you so you can start using them immediately to protect and heal your body in as little as six minutes. But first let me tell you quickly who I am, then show you the medical science behind how these 100 trillion organisms in your gut are currently making you sick, fat, tired and sick. Okay, so this is copyright. Back in the day, it did pretty well actually. But let's see what happens when we do the copy cheaping prompt. So all I did here is that same prompt I mentioned. I'm gonna take a section of a sales letter or an ad or whatever it is. I didn't even edit this in the prompting quad. Right. I want you to go ahead and copy T fit using those documents. Now this is optional. I put. I want you to focus on dimensionalization and specificity. Typically for a lead, you, you know, that's the place where it's really missing. If you do that throughout the whole sales letter, sometimes it just starts adding too much dimensionalization and places where you don't need it. But I would definitely do it for the lead. And if I wasn't doing, if I didn't want to do it, I would literally just delete that part. Right. Copy sheet this section based on the documents. So for other parts of the copy, I would probably use that, you know, this. And then for this part, I'd use this. Don't try to shorten your artificial, Complete it like you need multiple outputs. That's fine, let me know. Right, so same exact thing I just showed you. In fact, we can probably just use this version of it as we look side by side. So remember, I'm Dr. Wood. I'm gonna show you easy way to heal your gut, destroying bacteria. And it's like, cause if you look at this, if you've been draining your energy, causing indigestion, disrupting your sleep, putting your brain at fog, having a feeling like yourself lately. Hard to focus at work, difficult to enjoy life, simple pleasure like quality time with your loved ones. Like this is okay, but could it be more specific and dimensionalized? Absolutely. So let's see how Claude does it. Right. Same exact prompt I showed you. Same exact copy I just showed you. Now let's look at how it gets copychiefed. Hi, I'm Dr. Eric Wood, and inside this highly controversial presentation, I'm going to show an easy way to start healing your gut in as little as six minutes by destroying the unhealthy bacteria, viruses and fungi, like the energy sapping Candida albican yeast that are inside you right now. So a little more specificity there with energy sapping Candida albicon yeast. And then right here it was saying that I'VE been draining your energy, causing indigestion, disrupting your sleep and putting your brain in a fog. So what did it change it to? Suddenly breaking havoc in your body. Drain your energy until you feel like you can barely get out of bed in the morning, causing indigestion that makes you bloated, uncomfortable after every meal, disrupting your sleep. So you toss and turn all night, employing your brain in a fog that makes it hard to think straight. See how much better that is, how much more dimensionalized. If you haven't been feeling like yourself lately. If your little energy and exhaustion would make it hard to focus at work, causing you to drift off during important meetings or struggle to get through, you're never ending to do list. So right? Instead of this, change it to this. If you find it difficult to enjoy life's simple pleasures like going on a beautiful hike with your spouse or playing catch with your grandkids. About feeling winded and fatigued versus just quality time with loved ones. Or if you've been struggling with uncontrollable junk food cravings that have you reaching for sugary snacks and carb heavy comfort foods late at night versus just junk food cravings. Right? And you're sick of seeing your weight continue to creep up no matter how much you try to eat healthy, your blood sugar levels spiking to dangerous highs that have you worried about your future. So instead of just lunch, are going up, up, up worried about your future? Right? I'm extremely confident the six minute gut fix I share will change your life by giving you more energy, better digestion, sounder sleep, sharper thinking, fewer cravings and better overall health. Right? And instead of that just has see how it's actually adding benefits to it. Because once you start using this method, I'll give inside the letter. You'll create an environment where good gut bacteria can thrive, allowing them to extract maximum nutrition from the foods you eat, synthesize critical vitamins and support a robust immune system versus like what I had here. And you'll do it without having to stop eating the foods you love, like juicy steaks, creamy pastas, even decadent desserts on special occasions, or starting any new exercise routines that leave you feeling even more exhausted and sore. Right? You see how much better this is? So cool, right? Which is important because if you're feeling tired and fatigued right now, barely able to muster energy to get through the day, you know we could take or leave this part if we need it. I know that regular exercise might feel close to impossible, like trying to Run a marathon for 100 pound weight tied to your back. Even more remarkably, it had this easy method for healing your gut. Improving your health only requires two simple ingredients. And I might, eh, it's okay. I mean, you know, Have been used by some groups of people since biblical times to kill Babatarian germs. Going all the way back to biblical times as a way to kill harmful bacteria and germs without dangerous side effects. So I added the side effects thing, right. Which is really interesting. I have one of the ingredients to tell you about. Won't be shocking. It said one of the ingredients I will tell you about won't be that shocking. In fact, you may already have it in your kitchen cabinet right now. And so anyway, I think you get the point. So that's it. Super easy. Now I'll tell you this. The, the more mediocre the copy is, the better this process is. If the copy is already really good, you know, you don't need to necessarily mess with it. You can do it as a test. It might sometimes change less. I tried testing this earlier this morning with a letter I found on clickbank that was actually pretty good. And it was like, made a few tweaks, but not as many. I don't know if it really needed those tweaks. But in a case for the copy, I mean, you know, the copy right here is not bad. It just like frankly I was trying to do something really white hat and again, this actually worked well. At the time, Facebook's compliance was super hard and so I like kind of was going softer. But it'd been really interesting to split test these two leads. I kind of feel like I would guess this one would probably win, to be honest with you, because it's more dimensionalized. So even just for a lead alone, this process is super valuable. And of course you can play with it for other parts of your sales letter as well. So that's it. Hopefully you found value in it. And of course, like I said, I'll share a doc that has the process here and that also has, well, I guess really just the process here and then they all give you the conversation history from Claude too. So you can see that. All right, thanks. Hopefully you enjoy. And of course, if you want me to teach you and your team how to do this and have, you know, your copy chief or your copywriters, you know, doing all kinds of things like this and also having me copy chief and review so I can figure, you know, showing which parts to keep, which parts you might change or modify, how to apply this process to every part of the sales letter. And you know, so you don't over edit it or add too much in that you don't need to add in, edit in. You know, that's all stuff I'm doing in Copy Starter Pro, which is my mastermind and training program. It's for business owners and their teams, if they have teams and you get a mastermind. As a business owner, your team gets weekly training from me, as well as me reviewing copy and funnels for everything from your feedback on copy, copy shipping stuff to conversion revenue optimization things and all that good stuff as well. So just let me know if you're interested in that too. All right, thank you. Bye.