Will RMBC Ever Get Too Saturated? What To Know Becoming a Direct Response Copywriter In 2021

So this is a question from. Actually I saved it from last week because I wanted your take on it specifically Stefan. So this is a question from, from David. So he had said he did a little description about how throughout history and all sorts of different areas you often see an individual or a company blowing away the competition by having a new approach or method. Then when others learn about that method, that lead is slowly eroded away. So he says, I know Stefan has a super generous and affluent mindset, so that's not a perfect analogy. But do you have any concern that after elevating an entire field of copywriters to use unique mechanisms of problems and unique mechanisms of solutions, the RNBC method will begin to fatigue in markets where it's used a lot? Or do you see it as a sufficiently meta, as a persuasion technique to mean that it's largely future proof? And if you are concerned, do you find yourself beginning to use an evolved version of the RNBC method?

Yeah, that's a good question. No, I'm not really concerned. I don't think it's cause I have blinders on or anything like that. I think one thing Jake Hopper pointed out to me and then I talked about Andrea who had a question earlier today. I mean I think the RMDC is really like a technology. Like yes, for the outline, the sales copy outline for people writing sales letters. It's kind of like a pay by number approach. But I think that those that part maybe it could change but I doubt it will cause it still kind of follows the hero's journey. And the hero's journey has been working since the time of the Odyssey of Homer and the Iliad and stuff like that. And it's been working for 3,000 plus years. And so I don't think that you know, it's going to suddenly not work anymore. And that's really what the outline follows is the hero's journey. But like Ray, I think research is like cause the thing that you could be applying research before you do all kinds of stuff like the research is applicable to everything. It's like understanding your market, their pain points, their hopes, their dreams, their victories, their failures, all that kind of stuff. And that doesn't, you know, you're always going to understand your market. So, so research is fine. And then you're always going to want a unique mechanism, right? I mean you're always going to want to explain here's the real reason why you have struggled in the past. Here is like the reason this will actually work in the future. I don't see that changing either. And the brief is really just helping you come up with the copy you're going to put present. So really it comes back to the outline. And again, I think the outline is the hero's journey. I mean, I think following. If you literally go through the outline and just follow every single bullet point in a row, you will write a sales letter that's still better than like 70% of copywriters. 75%. But I think over time, as you get better, if you start to switch the order of things, you may, you know, make little changes and tweaks. And I think the good writers are going to do that naturally anyway. And so that helps keep letters from. I mean really, what's. Cause really all at that end, I'm just reflecting back in that outline what all the great sales letters like, the structure that almost all the great sales letters are using and given if RBC stops working, it means sales letters have stopped working and at which point we have a bigger problem and bigger fish to fry. But even then it's like, okay, but like short videos, like you do a two minute video on an econ landing page or a three minute video. So it should have like the hero's journey, you can still basically follow the sales letter outline. So yeah, I just don't. I think RNBC is more of like a technology and I actually think it's pretty timeless. I think that we always want to get worried that things aren't working. I mean, you talked to me in 2017, I kind of thought VSLs were dead and sales were dead. And it's like, then I wrote a bunch of stuff for a bunch of people who did hundreds of millions of dollars and are doing tens of millions of dollars a month right now, all with sales letters. And it's like, oh shit. And then I have a Mastermind of like 220 people who are using sales letters. Much of them, half of them are business owners who are using sales letters and generate a combined, I don't know, 1.4 billion a year, if not more. So I guess they're not dead. So, you know, that day may come, but that's a bigger problem than just rnbc, if that day ever comes. So that's my take on it.

Awesome. Great.