Stefan Georgi answers a viewer (Federico) asking whether product market research for Italy should rely on Italian sources or on research from countries like the U.S. Georgi recommends prioritizing the Italian market because cultural perspectives and market sophistication differ, but notes some universal motivators and says research from other countries can supplement if cultural affinity exists.
Chapters
One. One question I got emailed from, from Federico. So one week ago I bought your course RBC Method, and it's awesome. It's really the best question. I'm from Italy. I saw stuff in Italy, but also understand English very well. When I do research for the product that I'm going to sell, do I have to watch the Italian market or can I support my research on countries like America? Because in Italy there isn't too much info about my products. So for that one, yeah, I'd say, I mean, I would try to find info from the Italian market first because there are going to be, you know, like really, like it's cultural stuff, maybe cultural views around things. Right. The way that Americans view something with like, we may have more of like a political lens that you don't have in the Italian market or, you know, just certain beliefs and things. So I think, you know, understanding how Italians, you know, in your face, Italians view these things would be valuable and maybe you can just do it because, you know, your, you know, your own culture that well. But keep that in mind. One nice thing generally is that you'll see that the market's a little less sophisticated in Europe, like Italy, France, Spain, places like that. So you don't need to have quite as complex of mechanisms and other things of that nature. But I think there's definitely universals for most things that we're selling. There's motivators. But I would encourage you to really try to dig deep and I mean, even it's like the Italian version of Amazon and there's book reviews of books that are in Italian translations that are speaking to your market around their hopes and dreams or problems and pain points. And maybe you have to lend heavier there. But I think, yeah, sure, you can definitely use other markets too, or other countries. But I would really try to understand your market and make sure that whatever you're talking about, that there's a cultural connection or affinity between what someone in America or Britain is saying and somebody in Italy. Awesome. Great. Yeah. So important.
