Stephen ScogginsFounder - CEO, Lion - Lamb Solutions · Founder CEO Unstoppable Solutions

Do you have a story to tell? 🤔📚 FULL EPISODE 👉🏻 #entrepreneur #business #shortsvideo #podcast

27 May 2023 · 1 min

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0:55

Short excerpt from a YouTube conversation (created/uploaded by Stephen Scoggins) arguing that a book should be used strategically as a lever to grow an author's impact, income, and business. Speakers emphasize two core beliefs—"books change lives" and "leveraged impact"—and describe the shift from one-to-one interactions to one-to-many distribution (royalties and wider influence).

Chapters

The book is just the.
Beginning for most people.
We always say it's kind of like this key that opens the door to Narnia, this magical world that only exists for published authors. So I think that people should be really strategic.
About how do I use a book.
We look at it kind of three facets to grow my impact, my income.
And my business.
Over my shoulder is this big sign that says leveraged impact.
We have two kind.
Of fundamental beliefs.
That drive what we do.
Number one is books change lives.
They change the lives of readers and of authors. But then number.
Two is leveraged impact.
The ability to do work. Once create a book, that book goes.
On to impact thousands, tens of thousands.
Maybe even millions of people.
And so that's.
Really what we're. What we're all about.
Is using that book to go from one to one.
To one to many. So now that.
Book'S impacting a bunch of people, thousands, tens of thousands, maybe millions. But then it's generating an income in the form of royalties.
But then more.
Powerfully.
It'S growing your.
Business by bringing.
In leads, sales, and referrals for the business.