THIS Is Why Your Content “Isn’t Working” | Dana Flanagan #shorts

How many times do you see people getting lost in shiny object syndrome, whether it's the content they're providing, whether it's the brand direction, the problem that they solve? Like, where do you see the greatest moving sands, if you will?

It's when people are not seeing the results they expected within a timeframe that they put on themselves. It goes right back to the fact that their expectation is not in line with their output. I see it all the time. They'll start posting content. Now, If they have a more seasoned audience, like I've been posting content for over 25 years and attracting business, then I have a much more seasoned audience and people trust me. That authority's there, that consistency's there. If people just started posting and they, you know, had a very like mundane account with not a lot of followers and, and just not a lot of activity, it takes a while for your audience to trust you.