How To Find Your TRUE PURPOSE & ACHIEVE SUCCESS In Life | Brad Lambert

The poster behind me right here, it's a Iron Man 3 poster. And that's what I got when I, when I came out to work with Downey. And it says, to Brad, go Steel town. All the best is in the burg. And it's time by the man himself. So it's, it's just. Once again, Downey is the Steeler fan. You know, his mom was from just outside of Pittsburgh, so it's just funny how the world works, man.

Welcome to Stuck to Unstoppable, where we interview the world's foremost thought leaders to break things down in order to help you get past your hurts, habits and hangups and finally level up and move forward. I'm your host, Stephen Scoggins. Now let's go ahead and get into today's guest and our featured conversation. You're not going to want to miss it. Our special guest today is truly one of a kind. After spending almost a decade in the sports industry working with the top franchise players and agencies, he moved to LA and hit the ground running with Robert Downey Jr. Brad Lambert continued his incredible media journey, working with many of the biggest names and, and organizations in Hollywood, even investing over two years of talent into Warner Brothers itself to manage their digital marketing campaigns, winning not one, not two, but three Clio Awards. For the last three years, Brad has been working with the nation's leading brands such as Disney, Sony Pictures, and Universal Studios, just to name a few. Not to mention working with some of the nation's top celebrities and talent, such as Robert Downey Jr. Gary Vaynerchuk, the Russo Brothers, Chris Hemsworth. And the list goes on. These days, Brad is changing lives through media as an independent producer, talent manager and international speaker. Guys, help me welcome my good friend, Brad Lambert. Brad. Dude, what's going on, man?

How you doing, my man? It's great to be here. Thanks for having me.

So what part of the world are you actually calling in from this time? Are you Sally New York? I know you're not.

I'm in la.

Yeah, that's what I thought I wanted. You know, I stumbled across this interesting thing that you did. I guess it was maybe a few years ago about this what I call the Ultimate Spider man event that you did.

Yeah, I know you have a huge heart, a huge giving heart and stuff like that.

Thank you, man.

I'd love to hear like, you know, how that whole environment came, came about because I know it's. It talked to your heart and talked to your life and all that kind of, it kind of got you going In a. In a brand new way. So tell us a bit about kind of how the Ultimate Spider man event kind of happened.

Man. You know, life's funny and the people you meet, I think are put there for a reason. I think every interaction you have, good or bad, is beneficial. And I was speaking at NC State University a few years ago, and there was a lovely lady in the audience who was there, and she ended up hitting me up on Instagram afterwards and was just like, I love what you're about. I have a friend who I think would get a lot of value out of speaking with you. He's an aspiring director, he's a huge Marvel fan, so you guys have that in common. And, you know, would you be willing to speak with him? And I, I was like, of course. Like, you know, hook it up. So she introduced me to Mateo and this kid was a. He's a three time cancer survivor and he beat cancer three times in the first 10 years of his life.

Wow.

And I don't know what a superhero is in real life, but that's pretty close. So I was just blown away by his story because frankly, he wasn't supposed to beat it the first time, the second time, or the third time, but he did. So just a remarkable story, a remarkable person. And we've built a really awesome friendship over the years. And I was just mentoring him, being an older brother, helping him, whatever, good friend. And he wanted to.

Pursue this directing career and he needed an internship. And, you know, I spent time with Robert Downey Jr. And his incredible team. And so I made a few phone calls and was able to pull on some of my relationships. And with their help, we were able to get Mateo in for a summer internship. So he actually moved to Los Angeles for the summer and interned with Robert Downey Jr. And his team had a whirlwind Hollywood experience. And what was funny is that was just like phase one of my master plan. I had to get him to Los Angeles and finding out, going into his story and his trials and what he overcame, I asked him what got you through the toughest days of your life? And here's her perspective. Play for you out of everything he said. His love and passion for Spider man, the Tobey Maguire films, just meant everything to him. And he turned him on and it would make him happy. And that's what matters. Happiness is what matters. And I was just blown away. You know, we, in our lives, we can get sucked into all this, you know, dramatics and aesthetics and materials and, you know, things of that nature. And Just watching Spider man made him happy. And I can relate. I'm a huge nerd, as you can see. I love pop culture and, you know, grew up with comics and cartoons and. Yeah, exactly. And that's cool to say too, so deal with it. So, you know, I knew I had to do something for him. And that's. That's the key word is, is to really acknowledge that in any situation in life, we all have the ability to do something nice for somebody else. And most of the time we're too ignorant, arrogant, busy, too important, whatever to do that thing. And it could be as simple as responding to an email or, you know, sending a text or opening a door for someone. Like, we're talking basic level stuff. But, you know, the higher you get in your career and the people you're blessed to come in contact with, the abilities and things you can make happen grow. So for me, I've been very blessed and I have so many incredible people around me that I'm grateful to call friends and family for that matter. And I knew I could do something special for this kid around Spider Man. And, you know, my first thought was I at the time was working on the Spider Man Far From Home campaign with Sony. So right then and there I was like, gotta do something with Far From Home. So I reached out to Sony and they graciously, you know, wanted to help. And my idea was taking him to the premiere. And once they aoked the extra ticket for me to, to take him with me.

I wanted, I didn't just want to text him or call him and say, you're going. Yeah, because I'm, I'm super extra and I really want to make it special. So I told him that Sony Pictures was going to give him an exclusive first look at never before seen footage of Spider Man Far from Home. And he was going to get to see this exclusive trailer and footage never before seen by anybody. And so I rented out this theater room and me and my team put together this just BS trailer of used footage and we slapped on the Sony Pictures watermark and just like really did overblown experience. And what was funny is, you know, it was a reaction video so we had to record it. So it wasn't just like, watch this and we're going to record you. Because it's weird. It was like, no, Sony wants your reaction to this. So we got to capture it. He was like, yeah, great, great, great. So we sit down, about 10 seconds into it, I get a phone call and I get up to leave. I'm like, I have to take this. You finish and I'll be back after and we'll watch it again. And he's like, yeah, cool. I didn't have a phone call. I just wanted him in the room by himself. So I left the room, and I'm literally watching through the door. Like, there's a little window, and I'm peering through, watching him watch the trailer. And about 15 more seconds go by, and the trailer glitches out like it broke. Like it. It went to black. And he was like, what the heck's going on? You know, and the camera pans down from the sky to trees to a building, to me walking out of a building. Now, mind you, I just left the room. Now I'm on screen. So he's totally just confused at this point. He's like, what. What is happening? And I'm like, what are you doing, man? I'm like a reaction video footage from Spider Man, Far from home. I was like, look, the trailers look amazing. And I cannot wait to see this movie. But we don't for this right now. I need you to go back to your apartment, put on that suit I told you to bring to la, because we're going to the premiere tonight. And he just, like, exploded, like, screaming, crying, hysterical. And it was amazing. And it was. You know, the. The beautiful thing about it is I had the opportunity to do something nice for this kid. And I'm saying this not to say, look how awesome I am, but we all have the ability to do nice things for other people. And we may not feel like what I think I can do for this person isn't enough or doesn't mean anything, and I forget the quote, but I think it was by Gandhi. And it's along the lines of, you know, if you want to think that something small does not make a big impact, you know, be in a room with a mosquito, you know, and it's. It's true, you know, And I think, you know, thing I like to say a lot is a little bit of happiness goes a long way. And especially this year, I think it's taught us to obviously be more grateful and try to cherish the little things that, you know, we took for granted. Like, I cannot wait to go back to the movies.

Yeah, I'm there with you. I'm a movie buff.

Like, dude, I'm chomping at the bit. I generally go two to three times.

A week every show on Netflix. And.

So I'm saying, so, like, you know, the little things that we take for granted are. Are no Longer around right now for the time being. So it's. It's important to just acknowledge that, you know, you don't have to be famous. You don't have to be rich. I am neither. So I. I think it's important to really just step out and. And try. And I've been doing this since I was in high school, you know, these little experiences that I put together for people who I feel are in need of some happiness. And I started when I was in high school. I certainly didn't have money or fame or relationships or connections to help me, but I figured it out. You know, I came across a young girl who suffered from cerebral palsy, and she's a warrior. She lives a very difficult life, but she's a ray of sunshine in every room she enters. And she loved David Archuleta from American Idol. And I quickly acknowledged that when she received a gift bag with his face on it, and she completely lost her mind. Once again, the simple things. It's. It's. It's caring enough to see the little things like, wow, you. You got a haircut. Looks great. Or is that a new shirt? You know, these are things that are completely lost today. But I have made it such a pivotal part of who I am and what I'm about to that I. I take the time to acknowledge these subtle details, which allow me to be good at my job, but also good at my relationships and my life. And, you know, I ended up getting her backstage to meet David. It was a very surprise scenario. She had no idea. He walked in the door, she freaked out. And then around the same time, Willie Parker, the running back for the Steelers, broke his leg the second.

I got something special for you. Ready.

My man. Let's go.

Let's go.

My man. We're best friends. Just become best friends. Yep.

Became best friends.

I love it.

Now when you're. When you're in North Carolina, my home territory, I mean, do you occasionally wear a cane's jersey? Is it always a penguin?

It's. It's. It's penguins. Never. Never, ever one Christmas, my dad, like, gave me this Luke Keakley jersey just out of the blue. I think someone gifted it to him, and he didn't want it, so he gave it to me. It's been in my closet. I've never worn it once. Like, are you out of your mind?

Like this?

Not like, come on, dude. Love you, dad. But yeah, so, like, Willie broke his leg this second, the last game of the season. It was 2007, and he was leading the League in rushing, and it was such a big deal. And he broke his leg, didn't play that game, and he didn't play the game after, and he ended up losing the rushing title to Ladanian Tomlinson by like 100 yards. So if he played the last two games, he would have won it for sure. He is an undrafted free agent. It's a huge deal. It's a monetary bonus. Like, it's a big accomplishment in the National Football League and. And for a competitor. That's why you play the game.

Yeah.

And he was devastated. He spiraled into a severe depression and. And he was in a bad place because he didn't know if he'd play again. He's a running back who broke his, like, lower leg and ankle and like. Yeah, he didn't know if.

He's funny, man. I didn't anything you can tie it to the wrong thing. And each year live, you know, pleasure of working with a lot of folks and just like you have in the celebrity category, in the, you know, author, speaker category. And every time I come into the picture, it's always at the last minute when all that's going on and I got to look it back up, you know, so I totally understand that.

And that's. I credit. You know, I respect you for. For doing that because, you know, once again, we can all make a difference if we care enough to do so. And at the time, I was a freshman in college.

Freshman in college. And my stupid ass was like, what could I do for a guy that has everything, he has fame, he has fortune. I'm a kid in college.

And my first thought, knowing what I knew about Willie, caring enough to know his biggest source of happiness and what really lights him up is Michael Jordan. That. That was his idol his whole life. He went to unc. He has that and, you know, in common with him and. And I wanted him to meet Michael Jordan. That was my. My surprise for him. And I didn't tell him. I worked on it for a few months going through the different, you know, chains.

All the roadblocks, all the games. Yeah, yeah, yeah.

And a few months later, I surprised him. And he and his entire family got up into Michael Jordan suite at a then Charlotte Bobcats game. They actually played the Lakers. So it was a two for one. He got to see Kobe play. And yeah, just, you know, he ended up telling me that that was the greatest night of his life. And. And that's been the common thread of all these experiences, is that's one of the greatest days of their Lives. And that's not to say, look how cool I am. Once again, I'm being very clear. It just shows you that a little gesture, taking the time to do something nice for somebody else not only brings you tremendous happiness because it makes them happy, but it also builds just incredible bonds with people and relationships that will never fail because you've took the time to do these things. And it just. I get a lot of joy out of it. I love doing it big or small, just, you know, trying to help people and do nice things for people. And I'm working on a special project right now that is that trying to make it on a bigger scale, so we'll see what happens. But, yeah, it was. The Spider man thing was definitely special, and I look forward to doing more of that down the line.

Yeah, I mean, I think you brought up one of the most. One of the most underrated skills on the planet. And it's such a simple word, and I think it should almost be the hashtag for this particular episode.

Right?

Hashtag care. Just care. You know, in both of those interactions, neither one of the people that, you know, you chose to invest your time and talent, resources in. Right? And now, to me, those are the most important skills on the planet. Not skills on the planet, but resources on the planet to help someone. You know, in neither of those cases really, either one of those cases, there was. There was really nothing in it for you. It was more like, how can I bring their lives and this moment? But it's almost like every time that we invest in seeds of graciousness or seeds of care, seeds of joy, or just trying to lift somebody up when they're not doing so good, in almost every case when you're not around, when you're not in the room, they're going and doing that same very same thing for somebody else. I mean, my entire. All of my businesses that I own, this entire show, all of this stuff is built out of wanting to serve the person I used to be, because the person I used to be pulled me literally out of the gutter of being homeless.

Yeah.

The place that I'm at now. And, you know, I say it this way, you know, I think we're all designed to serve the person we used to be, which is, you know, we have to go through the struggle to kind of get there, but 100%, it's a beautiful, beautiful story. That's why I had to open up.

No, I appreciate it. I appreciate it. And I think, you know, the. The subject of just caring, you know, the. The People who say to me, I'm too busy to text. You know, I'm a horrible texter. No, you're not. You just don't care enough to do it. You know, I didn't call you back. You just didn't care enough to call me back. And we all make mistakes. Let's. Let's be real, you know, things fall through the cracks and whatnot. But when. When it's a trend and, you know, I. One of my strategies, if you will, of maintaining relationships is every couple weeks I'll text, email, call dm and just be fresh in people's minds that I truly care about and, you know, check in and see what's going on and that matters. That, that, that means a lot. But when you follow up every couple weeks and you're still not getting texts or calls back, you know, I think that lets you know obviously where you stand with that person, but it also shows what kind of person they are. And especially in a time like 2020, you know, I don't think you can take anything for granted. And. And I think the little things go a long way.

Yeah, for sure. Absolutely. You know, it's funny, we. I have this principle that I teach from time to time when I'm doing events. It's called the hedge of protection.

Nice.

And just imagine concentric rings, right? The center ring is like your inner circle, and the next concentric ring is like, you know, your. What I refer your close friendships. And then the next ring is, okay, these are friends. Maybe I see them, you know, a few times a week or maybe a couple times a month. The next ring is your acquaintances. The next people are destructive. The next people. The next row is toxic. Right. You know, essentially, I think it's important to maybe just talk about that in such a way that you mentioned it wasn't really on the. I've got a couple different things I want to pick your brain about, for sure, but I already mentioned to you a little bit, but I love where we're at. So I want to park here for just a second, which is being able to cultivate and understand when a relationship is genuine versus when it's just surface level. And because I also believe that people in your life, we're going to come into your rifle. I don't know who originally said this. I did not create this myself. It just sounds right for a reason. A season and a lifetime and only time really tells, you know, kind of who those people are and kind of, you know, and, and living out in la, which I know is Very relational. I've got friends out that way and even some people that I've coached out that way. And I know LA can be very interesting in a relational atmosphere. I mean, that's a special fertile ground in building quality relationships. So, like.

I love that. Talk to me a little bit about some of the things that you do to kind of understand what a genuine relationship is, kind of how to foster it. Like, what do you use as your tools to kind of make sure the people you're connected with at a deep level kind of had that same idea or concept about you, so to speak?

Especially in la. I mean, there's relationships all over the place, and some of them are surface level, some of them can be real. And.

LA is a different animal. You know, I think you have to have an understanding that it's a sliding scale out here. You know, some people will only hit you up when they need something. And from a business standpoint, that's fine, you know, but from a core relationship level, know where you put them, you know, and. And don't take it personally and understand that that's where. That's where you're at in their eye. But also, you know, for me, I. I want to have genuine relationships with as many people as I can. Obviously, I know a lot of people, but, you know, my friends, that's. That's that inner circle you're talking about. That's a small number of people. But it's. It's important, you know, images, everything. Perception is reality. So how you're perceived is actually more important than how you see yourself. You know, a lot of people are cavalier in how they handle themselves today, where it's like, I don't give a shit what people think about me and.

Da, da, da, da.

Well, that's idiotic.

It's not true either.

It's idiotic because, you know, if. If I'm talking to you and I reach out, and first thing you're going to do is reach out to a mutual friend, if you have one, and say, what do you know about Brad Lambert? And I work really hard to make sure that they have good things to say. And I give this example a lot. I'm not going to load the gun for you to shoot me with, meaning. I'm not going to intentionally treat you poorly. I'm not going to intentionally disrespect you. I'm not going to intentionally be a dick. Keywords, intentionally. And a lot of actions are intentional, and it's very obvious. But we're also humans and we make Mistakes. So that's, that's something you have to understand because.

People kind of overlook that and don't really pay attention to these little things because, you know, that cavalier attitude will get you maybe far very quickly, but you also fall in your face just as quick. So, you know, when it comes to relationships, I really put a lot of time and effort into ensuring the perception is a positive one. And I do that by focusing on providing value and being genuine and authentic and consistent in my approach of building the relationship. You know, after this, we will keep in touch after this.

We got towel.

Yeah, we got towels. And we got, you know, we'll exchange information and keep in touch. And that's the point. It's not like, hey, thanks for letting me get some screen time. Good luck with your life. Yeah, we don't have to go into business if we do down the road, great. You know, but I think a lot of people have that one dimensional approach of can I get something from this person, yes or no? Yes. Okay, I'm interested. No, I'm out.

It's not that black and white. It shouldn't be. Because I think at worst you get a great relationship out of it. At worst, you get good people in your life that you resonate with, that you admire who potentially inspire you. There's so much value to be gained just at the surface level of being around these good people. From good vibes to information to knowledge to all these things to support. Like too many people just look at just the one degree of yes or no and I'm out and it's wrong. And then, you know, the beautiful thing about it is business is actually, in my opinion, can come about even more so when there's a relationship there because there's trust and you acknowledge the abilities of the other side and you're not worried about, oh, is this person shady? I don't know them at all. Should I invest? Should I do this or that?

So for me, it's like, it's a relationship game. And, and it's not, it's not collecting Pokemon, like networking. It's not, oh, I know all 360, you know, this isn't what we're talking about here. It's, it's, it's not a gotta catch them all scenario. It's, it's a, literally like you need to make sure when you meet people. I said this earlier. Every interaction we have, good or bad, is important.

Yeah.

So you, it's your job to make sure that good or bad, whether you walk away, that you didn't load the gun for that person to then shoot you with now or later. Yeah. So I, I'm going to take the high ground every opportunity I get.

Whether it's bad or not. Right. I'm going to take the high ground because I'm not going to give you anything bad to say about me. And you may try. We all have that experience where someone is going to talk on you for whatever reason, but let's be honest, 99 of the time, that's an internal problem.

Oh, it for sure is.

You're, you're, you're deflecting your mistakes and your issues and you're putting it on the other person instead of being an adult and taking responsibility.

Yeah. I think that's why I wanted to open the show up with the whole care aspect and just choosing to care. I know one of our mutual friends, David Meltzer, is all about adding value.

Right?

Just add value. You can never go wrong with adding value. Do you know my boy Jeff Finster? Do you know Jeff?

No.

All right, so we need to connect you with him. All about it dude is all about relational capital. He's basically stuttering under David right now as we speak.

Great.

So he's good people for sure. But he has this concept of relational capital. He's saying that relational capital essentially is probably the higher level economic value, meaning it's where all economic commerce actually happens. It's true that the relational level. I know you went from Pittsburgh to North Carolina State University. Holler. Because I'm an NC right now. How the heck did you end up working with Robert Downey Jr. In LA? Like that's a, that's a east coast, west coast jump.

There never was in the cards. And that's, that's beautiful thing about life. And it goes back to the relationship capital that you were just talking about. I try to surround myself with people who I admire and who inspire me. They don't have to be famous, they don't have to be wealthy. It could just be someone who's a really good person that I admire because of that. Or they could be really creative or really smart. Like it doesn't matter. I'm not biased or against anybody. Like, I will meet and try to learn from as many people as I can, and I think that's helped along the way. I always try to surround myself with people who are better than me for the sake of challenging myself and also learning from the best. And man, when you do that, you surround yourself with just really amazing people, talented people, and people who know a Lot of people. And you know, one thing led to another and a door was open for me graciously from someone who I hold near and dear to this day. He's now a brother to me. He's family and, and, and I wouldn't be where I am today without him. He has a big heart, he's very giving and I think that's why we resonate so well. He's also a huge dealer fan, so there you go.

But it's, but that's a reoccurring theme here.

I cannot tell you how many of my hardcore just strong relationships are built because we have that in common. Like, it's insane. I mean, Steeler Nation is very much a family. And it's, it's true, it's in it. I've had a lot of business opportunities because of it. I've had a lot of just, just in general happiness come from those relationships. But I digress. But yeah, it was just, you know, if you surround yourself with people who you admire and who inspire you and you give way more than you ask, good things tend to happen. But you also give without expectation of anything in return. And you know, I would be just fine just having that core relationship with that man to this day. But he was, like I said it wasn't. The people who say they get where they're at on their own are full of shit. No one gets anywhere by themselves and if they say otherwise, they're a narcissist and they're totally wrong. So it's, it was very movie esque. Honestly. I just. You couldn't script a film how everything went down. I mean, I'm from Pittsburgh. I went to North Carolina, went back to Pittsburgh and then went to la. So it was just a very insane development of things. And that's why I'm very strategic in how I approach things where, you know, you try to prepare for the best and the worst and you know, you plan five to ten moves ahead and that gives you some wiggle room for things you don't foresee. But you know, this is something that I still am just, you know, so grateful. I mean the poster behind me right here, it's a Iron Man 3 poster. And that's what I got when I, when I came out to work with Downey. And it says, to Brad, go Steel Town. All the best is in the Berg. And it's time by the man himself. So it's, it's just. Once again, Downey is the Steeler fan. You know, his mom was from just outside of Pittsburgh. So it's just funny how the world works, man. And I think, you know, if you put good out in the world, good comes back to you. And I'm certainly trying to impact as many people as I can and inject positivity into a very negative world and try to make that a more regular thing where kindness is. Is cool and it's not a weakness, and everybody's doing whatever they can to make a difference.

If you think about it, all the. I mean, you've worked on a lot of. In conjunction with a lot of different films, a lot of different. Obviously, Warner Brothers and Sony and Universal, and the list goes on. Right. So. But if you think about it, all the heroes that they produce at every single point in time, every hero is at its strongest when it's at its humblest.

Yeah.

Not much leaning into superpowers and all this kind of stuff, you know, And I think you, in a roundabout way, you've been a living example of that, you know, and learned about your career and the things that you're doing. There's a genuineness and a heartfelt passion behind it. And, you know, I think one of the other things that I picked up on and just kind of looking at your career and kind of studying what you've been doing and what you've been working on is this. This sense of discovering what really lights your fire. I know that, you know, as a. Traveling all over the place, speaking, and all kinds of stuff now, and. Well, I guess not at the moment, but virtually. Yeah, virtually. Right, right. But, you know, before all of that, to say that the one thing I've seen you do repeatedly, you did it with Mateo, you've done it over and over again, is helping people discover what this thing that most people calls find your passion. Find your why, find your. Which is important, but there's a practicality to it. There's a way to break it down. And, you know, the way I heard you articulate it and then a previous interview was, you just got to find what lights your fire. You just got to find that. So how did you discover that for yourself?

I don't know, man. I think it was in high school and college. I really didn't know.

What I was supposed to be doing. You know, I. I didn't. I applied to one school, and as insane as that was, it was North Carolina State University, and it was for their engineering program. And what was hilarious is that is a very difficult school to get into, specifically the engineering program. And that was the only school I applied to. So it's really stupid, but I literally had no idea like what I was supposed to do. So I went with, oh, I have a lot of engineers in my family, so I'm going to just go to the, one of the top engineering schools in the country. And I got in and first 15 minutes of my first class, I left and was like, this ain't it, this is not it. And I think you really, when you come to that crossroad, you're like, okay, this isn't it. So what is it? Yeah. Then you start internally looking like, what makes me happy? Well, obviously I'm from Pittsburgh. I love sports. The movie Jerry Maguire had a big impact on my life because I really resonated with Jerry. Jerry was a guy who cared about people, not players, people. And that's something I really related to. I care about a lot of people and I want to see people happy and successful and there's enough pie to go around for everybody. And so I resonated with that and I was like, I want to be a sports agent. So I went down that path of I got into sport management, was doing a lot of sports related stuff, simultaneously working a full time job at a, at a marketing agency in Cary, Raleigh area, and working with a lot of big brands in New York City. And I was getting a lot of big experience very quick and simultaneously doing my own thing as an entrepreneur, working with professional athletes and sports teams because I got in with the athletes when I was like a junior senior in high school. So that carried over to college where I still maintain those relationships and grew new ones in the process each year, whether they're free agents or the rookie draft class, you know, I try to reach out and connect with these guys and just let them know that, hey, your family now, I'm here for you. Whatever you need, let me know. This past year, it was Eric Ebron. When he came to the Steelers, I reached out to him. I was like, hey man, whatever you need, let me know. And he's like, bro, I need a house. I need a house in Pittsburgh. And I'm not a realtor, bro. Like, I, I don't do that. But that's what he tasked me to help him with.

Yeah.

So I made phone calls and I was able to connect him with people and he found his house and I was able to help him with that. So it's just such a, you know, I love being of service, I love helping people and that those interactions and those experiences of just, I've never done that before. But guess what? I Just did it. You know, I'm not afraid to. To say I don't know how to do something, but I'm certainly not going to say I can't do something. So there's a big difference there. So I'm kind of fearless in that approach. And if, you know, you asked me to, you know, do be a rocket scientist, I'm probably not going to be able to help you that. But I'll call my buddy Tony Stark. Right, but, but yeah, I mean, it's, it's.

You have to acknowledge what makes you happy. And here's where a lot of people go wrong. Here's a great example, right? When I was working for Warner Brothers, I loved my job. I was working on all the campaigns for some of my favorite movies and characters and IPs, and I was like, I want to do this for Marvel. I really want to do this, be a small part of a Marvel release. And I was like, I have to figure this out. So I applied for a bunch of jobs at Disney and Marvel, and I had, I think, three jobs where I came runner up, second place. If you're not first, you're last. And I lost over and over and over again. And I was so disappointed, man. Like, that's, that's what I wanted to do. That was my. That was my goal. That was my dream. I wanted to be a part, officially a part of a Marvel campaign release, etc. Yeah, I worked with Downey, but that's different. I wanted to really be a part of what was to come. When I was with Downey, it was during the Age of Ultron, kind of Civil War timeframe. So that was a really cool time to be there. But, you know, I wanted to be a part of a Disney Marvel release, and it didn't work. So at that time, most people would be like, it's not going to happen. Yeah, it's over. Like, I give up. Yeah. That was like, okay, this path isn't going to work for me. I gotta. I gotta change it up. I gotta try something else. What value could I bring to Disney and Marvel? What? How could I get in with Disney and Marvel a different way and still achieve what I'm trying to do? So I did a few things and connected with a few people, and I ended up working on Avengers. End game.

Yeah.

So sorry. This way. So this was the. This was the piece that I was a part of and collaborated with an artist on the release with Disney and Marvel. It was an official release. You know what's really cool is this. This piece is signed by the entire cast, so it's. It means so much to me. And this isn't a flex, but it is an everyday reminder that if you want something, go and get it. It may not be easy, and it might not be the path that you originally thought would get you there, but it's possible. So I didn't work as a Disney Marvel employee, but I worked on this campaign. And that. That is. I got. In celebration of being a part of this, I got a quote from Endgame tattooed on my forearm, which is something that, uh. Yeah, it's nerdy. Deal with it. But it is how I live my life. My entire life.

Excuse me.

It just depends if it's a cool quote or not. It's not.

The. The quote is whatever it takes.

See, that's not. That's cool.

And that's. That's been my mantra my whole life. Like, whatever it takes, make it happen. I don't care. Like, quit making excuses. Whatever it takes, get it done. And that's what has allowed me to get to where I am today and hopefully, you know, long further down the line. But that. That quote in the movie is when the Avengers assemble to go through time to get the stones and hopefully bring everybody back. And Cap has this awesome speech, and he's like, whatever it takes.

Yeah.

And everybody, you know, acknowledges that, but just cool to kind of have that message as a daily reminder. But also, the A in takes is the Avengers A. So it's just a little subtle nod. So I'm a nerd, but I like to keep it kind of creative and DL.

Yeah.

Because that's super cool, but that's just me.

Yeah. So. And then I also have Iron man on this forearm, so I have a nice little minimalistic art piece that is the Iron man face to kind of celebrate and once again, be another reminder of, like, you know, dream big. You know, don't. Don't get sucked into the drama or the negativity.

I mean, so. So what I heard you say was if I'm. If I'm pulling it apart for the listeners to kind of take advantage of how to uncover what. What fires them up. I think step one is like, you know, test a lot of things, try a lot of new things.

A hundred percent.

Like, see. See which ones you like, you know, and then maybe the step number two is of those things that you try, look and see what you have a natural aptitude for, like, what comes natural to you. Number three is obviously, add value to others and build quality relationships. Right. And then Number four is the. Is probably the most important one, which is do whatever it takes.

Yeah. Whatever it takes. Get it done. And that's the thing, I think you have to acknowledge what makes you happy. Right. So, you know.

Somebody might be like, I want to be a professional football player.

Go, go, go get it. And if it doesn't work out, that doesn't mean your dream of being around professional sports is over. You could be a coach, you could be a trainer, you could be in the front office. But you see how. How that's layered. Where most people would be like, my life's over. It's not. It's not happening. You know, I'm not gonna be a professional player. Like, ugh. But it's like, nah, man. Like, you could still be on the team bus. You can still be there on game day. You can still be a part of the action.

Yeah. I just learned a long time ago that, you know, essentially, most of the things that really mean something are always on the other side of adversity. Almost every single time. I very. Because if there's no adversity, there's no value on the advancement.

Yeah. A hundred percent.

If it comes super easy and there's no work towards it, and you just don't appreciate it the same way.

No, totally. And I think, like, you know, when I wanted to be a sports agent initially, I found out I had to go to law school at the time and get a master's. And I was like, I'm not doing any more school, like, ever. Like, not happening. So I could have been like, oh, my dream of working and taking care of athletes is over. But I pivoted and went into more of a marketing business manager for a lot of these guys. And I still get to do what I wanted to do, mostly everything other than helping them with the contracts, which you have to be a licensed agent to do. And they've tweaked the rules over the last decade, so never say never. I still might get that license, but it's just. It's appreciating these guys and having a much more real, genuine relationship with them. And Willie said something to me that really hit. And, you know, most of the time, when these guys hang up, the cleats fans don't give a About them anymore.

Yeah, that's true.

You're not playing. Good luck. I hope whatever it is you do is. Is fruitful. When Willie hung it up when he got hurt, long after I'm still here.

Yeah.

You know, and that's something he's appreciated and acknowledges. And same with, you know, God bless him. A good friend of mine, Ryan Shazier, you know, he. He is one of the strongest, toughest guys I've ever come in contact with. He's just mentally tough. And what he had to go through and what his family went through, his lovely wife Michelle, like, his whole family, they just like. And that's a guy I'd still talk to to this day. But most. Most Steeler fans would acknowledge him, but not, like, really care. You know what I mean? And it's. It's. It's the nature of the business, and that's fine, but it wouldn't be a genuine, real relationship if I didn't maintain it.

Yeah.

You know, and people are busy. People are busy.

Again, that word intentional all over again.

Yeah, and it's. It's. It's not easy. It takes up a lot of time. But, you know, I. I go for walks. That's. That's a huge work out of mine today in 2020. So I go for walks and in my thoughts and listen to podcasts and doing phone calls and texting people as I'm walking. So I'm a big multitasker, and I try to keep in touch with people. I try to show love to people. And, you know, once again, it's like, you know, it doesn't have to be, you know, weird or anything. Just be real, you know, and be professional and be respectful, but just be real, like, you know, shoot your shot, you know, and make it happen.

Dude, I'm loving our time together, and I hate that we're almost out of it for sure.

Like.

Like you are a brother from another mother.

My man. I love it. Thank you.

I love it. Blast. We'll do a couple. We'll do a fun. We'll do two fun questions for fun. How about that?

Let's do it.

Fun Question number one is.

Favorite project in the past and why.

I mean, I would say Endgame. That was really special.

Now, I've talked about a lot of the projects that were special to me. To be honest. I don't want to beat a dead horse. You know, working with Downey, obviously, was special, and his team was just amazing.

I'll go back.

So growing up in high school, I was a big fan of Willie Parker. He was my favorite player. And I. I tell this comparison of, you know, I started out as the fan on the hill at training camp, and then I became the guy on the field with the players in a very short amount of time. So as a. As an annoying kid, that pestered Willie and tried to build a relationship with him. And, you know, in the early days, now I'm Uncle Brad to him and his kids, his family, and I went from being his fan to handling his retirement with the Pittsburgh Steelers. So you talk full circle. Yeah, that. That was pretty special, seeing him officially retire as a Steeler at Latrobe training camp, which is for the listeners, a local high school where they hold practice at night, which is rare, like thousands and thousands. I think there was 10,000 people there, and it was a big deal. And I have this photo framed of him, Mr. Rooney, Kevin Colbert and Mike Tomlin on the field together. And it was just a really special project and once again, a full circle kind of ordeal. And, you know, I'm a true believer that you can do whatever it is you put your mind to within reason. You know, I think we all wish we could fly and things like that. There are vehicles for that. But, you know.

Horses.

Yeah, that's right.

Kind of expensive, but yeah, for now. Um.

But yeah, I think it's, you know, I want to get that across. It's like, you know, follow your passions and add value in and around those passions, build genuine relationships with people and just be a person of value and a person of service and good things tend to happen.

All right, follow up question. Favorite current project and why? No, I'm trying. I'm. I'm searching for maybe a couple of hints of some of the stuff you're working on.

Yeah, I mean, I've been working on a few feature films right now. Development. A lot of my production, producer type stuff is. Is all development right now because production is just a mess with. With COVID But the, the unscripted series that I'm working on is really special. It's a. It's a reality show that's built around.

Making the world a better place, helping people in need.

What you're saying is you can't really tell us what you're working on just yet.

Correct. But you know, the premise. And I think that's all that matters at this point. But yeah, it's, it's. It's to entertain, it's inspire. The goal of the show is to really inspire people to go out and do it in their community, you know, and once again, the whole kindness.

Yeah.

Message is. Is very prevalent and the, the collaboration element is very important of us working together and being open to. Working together and being open to sharing that victory with others where you don't get 100% of the credit. You might get 12% of the credit, and you have to be okay with that.

But yeah, it's. It's eliminating that ego element and just looking at the bigger picture.

Well, I'll tell you right now that I'm. What I'm seeing in the marketplace is I'm seeing a mass exodus from guru to. Away from gurus and a mass exodus towards guys or not activists exodus, but towards guides, people that have been there, done that, didn't actually care about whether or not you get the benefit or not. That's what I'm seeing. And I know you're seeing the same thing, which is probably. There's probably a couple projects. You and I probably have some friends working on similar projects.

Oh, sure. And that's what's cool about, like, you know, this, this business life in general. Like, we haven't crossed paths before, but now we're connected, you know, and.

You.

Do have a friend in NC anytime. So.

Hey, man, I'm. I'm from Charlotte, so I still frequent Charlotte often. So we'll. We'll figure out a time to. To connect. Where do you reside?

Raleigh, North Carolina. North.

Oh, perfect. Next time I speak at NC State. Yeah, we'll link up for sure.

Yeah, hit me up for sure. Dude. I have loved this time. I have. I could sit here and talk. I could talk about relationships all day. I could talk about passion all day. I could talk about, you know, making sure you're. You're taking care of yourself all day. Like, I could talk like we. You. We can do this all day long.

Well, let me ask you this. For the, for the listeners out there that, who. I'm just gonna be honest with you. They need to go and check your career out, not just the stuff you've worked on, because, I mean, all that's, like, super cool, and that's a blessed life for sure, but the heart behind it and how they might be able to kind of maybe even play a role in getting to know what you're doing and how you're doing it and the different things you're working on. So how can people stay connected with you?

Follow me on Instagram at Bradr Lambert. You can follow my journey and all my shenanigans on there and my website, BradrLambert.com, you can kind of check that out. I have some good stuff on there, but primarily it's just, you know, I live a very flashy, sexy, aesthetic life. I'm in Hollywood, but. But it's not about that.

Your headshot. Your headshots are pimp, man.

Appreciate you, man. But. But. But it's not about the sexy Hollywood aesthetic. You know, that. That is the. The. The life that I live. But I'm trying to do more with that life. If you see me on a red carpet, it's not for Cloud or look how cool I am. And you suck. It's a. Follow your passions and good things happen. You know, this could be you and I. And I want that. That message and that relatability to really hit with the audience because, yeah, in three to five years, you could be me. Yeah. And I want. I'm for real about that. Like, I'm not trying to blow smoke. I'm being honest, because I feel like with the. The older, more established, successful people, there's a huge disconnect where people are like, I'm never gonna be Jeff Bezos because he's just. He's. So far, he's not attainable, but, like, baby steps, you know, Work. Work your way up. And I know, like, you. Like, we've been blessed to be around guys like, you know, David Meltzer and Gary and Tom Bilyeu, Lewis Howes, Jay Shetty, Jim Quick. Like, the list goes on and on, but, you know, I don't think there's an accident for the people who we surround ourselves with, and there's a reason for that. So I'm very blessed and grateful for my friends and family and the people in my life, and I think it's important to really lead with kindness and try to make a difference in this crazy world.

Yeah, right. I'm loving it, man. You know, it's funny. I. It's. Something else has dawned on me. And I know we're a little bit over time, but I don't care. I like hanging out with you.

I don't care either.

Is where you and I, both, amongst some of the people you just mentioned, you know, friends and whatnot, are trying to build platforms that other people can stand on 100%, you know, and I think that's an important message. I think that that's gonna. I think that's gonna set the tone for the next five to 10 years in a lot of ways. I think people are tired of being pushed downward.

Yeah.

And are looking for someone just to teach them. And, you know, I agree earlier, I'm trying to serve the person I used to be. And it sounds like you're doing the same thing in a different fashion. And, you know, I figure at the end of the day, we lock arms together and we end up changing the world. We don't even know what happened, you know, some of the most impactful changes and the impacts we'll make will probably happen after we're long gone.

And that's, I think, the most important thing. I want to acknowledge that, you know, there are a lot of influencers out there with enormous platforms.

Sure.

And it's very frustrating because I look at guys like us who are actually trying to impact and make a difference in a positive manner. I'm not saying all influencers aren't, but I don't want to be an influencer. I want to be a person of influence. There's a difference.

Oh, I love it.

So the social media platforms such as Instagram, TikTok, Facebook, etc. They should be elevating people like us. They should be supporting creators and figures like us because of our purpose and what we're trying to do. I feel like an industry like LA and Hollywood really puts the light on things that aren't important.

Yeah, well, that'll, I really feel like all that's going to change in time. I think there has to be enough of, for lack of a better word, enough, whatever it takes kind of people to cut through the clutter and look.

Man, that's what I'm trying to do. I mean, and Hollywood's a tall task and I, I hate the negative connotation and, and kind of stigma that Hollywood is. There's a lot of issues out here. Yeah. Equality, you know, just from many levels. A lot of issues out here. And I also don't want it to be such a unattainable, scary place to go. Like, man, I, I moved 3,000 miles away from my friends and family to not play games, you know what I mean? Like, I, I, I literally. Yeah, that's what I'm saying. So, like, out here, there's so much good stuff, there's so much fun, there's so much creativity and talent and, you know, I want to try to impact it in a positive way and, and level it out and make it a more happy, positive place. It's a very negative, backstabbing, you know, snake in the grass place right now. And once again, those are the people that are, are trying to achieve success overnight. So they'll, you know, cut your legs off and, and try to get ahead quicker. But once again, the, the quote that I love is, you know, if you want to go fast, go alone. If you want to go far, go together.

Oh, I like that.

And that, that is the, that has been my, my secret sauce. That's, you know, we win together. That's it. And you can't allow ego to get in the way. And once you are able to silence that ego and you're cool with winning together, together.

Good things happen because everybody rises up. And, you know, Scooter Braun is a guy I really respect and admire. He always. He always talks about your peers. That's who you need to be focused on because you all are rising together. You know, the older mentors, the successful mentors, that those are important. But what really matters are your peers and that's your relationships, your friends. I don't say connections. Your friends and your relationships that you have, you all rise up together. So that's why it's important to not compete with the people around you, but elevate everyone, help everyone, everybody showcase their.

Own value and bring it to.

That's it.

Let's see what we said, man. Yeah, I love it, dude. Well, we got to run. Otherwise my wife is going to shoot me because I.

So I'll give my man. I appreciate it and we got to do this again, like, soon, though, but, man, I love it. We could. I could really talk for hours, man. I think we'd have a blast.

I'm looking forward to continuing the conversation. I'm grateful for the opportunity to come on and chat with you and your tribe.

I love it, man. These, you know, people that are listening to us are people who are, I think, like us in that.

They have a goal, an aspiration or something in mind that they want to achieve, but they want to do it the right way. They don't want to do it the wrong way. They've either been hurt by the wrong way or they've watched somebody else do it the wrong way. And, you know, I feel like that, you know, voices. We want to be voices of inspiration in our head 100% because people were those voices in our head. So it's that life cycle, right?

So pay it forward, man. Pay it forward.

All right, my man. Well, look, love you to death, man. I can't wait to do this.

You too, brother.

I'll see you again on the next one.

Sounds good.

See you, Brad. Take care. Thank you, guys. Oh, my gosh. I could spend all day talking to Brad. No doubt about it. You guys have to continue to follow his career. But for the meantime, go ahead and check out this next interview right here because you're not going to want to miss this one. What I did was nothing spectacular. Getting in some cold water for two minutes was not that difficult, really.