How To Live Life On Your Own Terms | Kyle Stupeck

What's your definition of unstoppable?

Being truly and authentically you, no matter the situation. I feel like I've been trying to chase something my entire life, and I think that what I've been trying to chase is how other people are living. I think just this year, I finally told myself, like, I'm done living like that. Like, I'm gonna live by my terms through my rules and my practices and my purpose. Live through your purpose. Your purpose will speak louder for you than anything else. I found mine through this job. You know, I found what I'm meant to do moving forward and what I think I can do to change the world and leave it better than I came in.

Let's freaking go.

Let's go.

Hey, guys. Welcome back, everybody. Look, I'm super excited. Not because we're, like, trying to do some kind of big deal, but because a lot of times we don't get to see what happens behind the scenes. And I thought it'd be really cool to actually bring up one of our key team members and the master behind all of our social media. You guys love so much, and thank you for the love, by the way, but he's the master editor, and K Studio. Is it K Studio? Is it K Studio? What is it now? Is it Kyle? Stupid.

What?

Like, what are we going by now?

We've got Kyle. We've got about eight or nine different names now, but, yeah, K Stu is usually the most dominant one.

Yeah.

Yeah. Thank you for having me, man.

Of course, man. You've been behind the scenes. You get to. You get to watch and study all these podcasts and stuff like that. Hopefully they're feeding you up, too. But curious to know, why did you fall in love with social media?

I mean, in my generation, social media is, I think, the way that we see the world now. I think there's a giant change in how people are marketing, how people are sharing news. And social media, I think, is just the easiest way to get caught up on everything. And it's also become a huge marketing tool for small businesses and just businesses all around. It's a great way to interact with friends, share memories, keep memories.

And I just. I've fallen in love with, like, the. I'm kind of like a nerd when it comes to, like, the algorithms and stuff like that. And I've been studying those for the past couple years, which is kind of.

Crazy because it's actually kind of hard to beat the algorithms or know the algorithms. They're always changing.

It's hard. Yeah. I was Gonna say it's hard to keep up with them because it's just constant change. So you always have to maintain the, the algorithms as much as you can. But yeah, it's just something that I think is such a great economic resource right now and I think moving forward it's gonna be that way. Yeah, it's gonna do nothing but grow.

Now, do you think that any of the social media content is misleading or confusing? Because if social media is driving influence, right, then the stuff that's coming through social media has to be accurate for it to be truthful. Otherwise you have people believing lie after lie after lie. So how do you know the difference between a truth and a lie?

Nowadays there's so much misleading content out there. I mean, it's, it's hard because there's so many people that you think are very genuine and honest and know what they're doing. And then if you, most people don't do their own research, so your instinct think is, oh, that's true or that, that, that is, that's got to be reliable. He's got the verified check next to his name, you know, it's gotta be real. But most people don't ever really do the general research behind it to make a assumption of it that's true or not. Being on social media so much and working in social media, I always do my research. So there's something that always catches my eye and is like that will make me question this perspective or this choice I'm gonna make moving forward. I will do that research and most of the time that can come up with some kind of answer or some sort of result.

But it's hard as like a general social media.

Watcher or just someone who's on platforms all the time to be able to base something that's true or not. I think sometimes it's kind of based on the person, what your beliefs are, what you believe outside of the social media world.

Well, the whole purpose behind every single platform is for you to watch and, or engage with it more. So therefore the algorithm of the platform is always looking for your interactions to determine what it is you're going to take action on and then kind of sucks you in from there, which makes it really difficult to get outside perspective or outside views on anything. It doesn't matter what that view is or if it's positive or negative for that matter. It's always kind of like, it's like reintroduced in the same kind of capacity.

When you're making content. Obviously for us, you know, we have the skage international brand which is the live event side. And you guys do great with that. You make my content. What are some specific things you're looking to pull from that helps you kind of like showcase the.

Maybe the best way for us to kind of like really engage with our platform.

Personally, I just like content where people are real. Like the content that doesn't have to do with statistical facts and that you need to do that research behind like the life mastery stuff. Just some general knowledge about life and the how to basically help other people in a way. Like, you know, there's always people in a rut and people are always looking for something or somebody that can change that for them in an instant. And I think social media is a great tool for that and I think I've realized that as I've gotten into my own platform. Yeah, I think if you take away the statistical side of things and the research side of all of it, it's a community of people that can help each other. You know, it's, there's so many different people, walks of like people and walks of life that connect through that social media app. And I have met some of my greatest connections through social media and most of that has come from you as well.

Yeah.

Running your social media apps and connecting with aspiring like minded people.

Yeah.

So I think, yeah, I mean I think that truly is like the, the way to grab people's attention. It's just to be real.

Yeah, like real. No pun intended.

And it's, it's kind of easy to, for me, it's kind of easy to see. I was an interpersonal communication major in college, which is basically just like the reading body language and eye contact and movement and stuff like that. And you can definitely see that through people's social media. You can see, I can watch a 60 second clip of someone explaining something and be like that either came from your mind or that either came from a script. And you know, not many people can do that as, you know, as fluently. Yeah. But it's all about reading that body language.

I think it comes down to you have to really believe what you're saying 100, you know, and a lot of times when we're recording content, I think you give me like a sentence and you're like, what do you think about this riff?

And that's like, yeah, that you have to make it as simple as possible because I think the simpler you make the question or the topic of conversation, you can riff on that. And that's to me, that's more real.

Yeah.

Like I. I hate the scripted. It. Scripted stuff is good for certain things.

Like if you're a mini course or something.

Yeah, a mini course or a commercial or ad or something like that. But like when you're just trying to speak from the heart and speak from the mind, like, you don't need a skirt for that.

Yeah. Well, I think authenticity is key, and I think that's what we're learning more and more as the days progress. People are tired of watching the people, you know, rent the. I actually saw this reel recently where this private j. Private plane lands. And, you know, it lands. The business guy gets off of it and he's like walking over to his car and then this. This girl in a really nice dress runs over to the plane and takes like five photos in front of the steps as if she. As if it's her plane.

It's funny.

Like, that's like the definition of inauthentic.

You were explaining that you said plane. And my first instinct was that exact thing I saw. There was a video that broke that down, actually. And it was like, reality versus this. And it was the picture of that girl in front of a private jet. And her caption was like, on cloud nine. And most people would think, like, you're in a private jet. Yeah, well, load. You know, she just ran out in the wrong way to take that picture that you ran back. Like, it's. It's the perception is all.

Well, the crazy part is, is like, let's talk about. Let's talk about authenticity because I think it's key. What do you think drives human behavior to want to showcase things that aren't true? What do you think the person is looking for?

Like, why do you feel like they have the compulsive need to go out and like, do something like that?

Because they know. Because people are so drawn and addicted to the followers and the likes and the comments. Like, people are not doing things on social media for the right reasons.

And I think there's. I mean, there's so many people who, if you had to describe them, authentic is the last thing that you would say. Like, there's just so many videos and people out there that just think they know it all and think they are. Just because they did this successfully means they know about everything.

Yeah.

And you have to be authentic. Authentic authenticity is the way you are going to be viral on social media. That is the way you're going to connect with the best people in your. On social media, you're going to be able to grow a community.

And without That. I mean, you're. You've got, what, 15 million followers and no friends outside of that, no connections, because you're just not really being that authentic.

Yeah, no, I think that's true. I also think there's a tinge of insecurity. Like, you feel like for some reason, if you can't make it look like you're doing better than everybody else around you, that somehow you're less valuable than everybody else around you. Which is another reason why I'm, like, anal retentive about. No, you need to find your value from the inside.

You know this because we talk about all the time. We intentionally do not show clips or things of nice things that I enjoy.

That's not who you are.

I know it's not who I am. You know, it's. And I don't want it to. And that's. And that goes back to being authentic with the content you're providing.

Yeah.

You know, one of the things that you had me do recently was like, all right, what's the. What's the fastest path to cash if you're trying to start a business from nothing?

Yeah.

And I was like, grab your phone, be authentic, and go create some value for somebody.

And it's. It's. It's stuff like that that is so simple. And people will be like, that's so stupid.

Yeah.

Like, I. That. What does that do for me? Does a lot of you actually. Like, I. I just started. I've just started posting, like, almost every day, and I've seen that success grow, like, especially on my social media. I've had people DMing me saying, wow, like, this is actually really good. Like, you actually enjoy what. You enjoy what you do. You love what you do. And I haven't even got started yet. Yeah, like, that's my thing. Like, I'm just getting into, like.

Yeah. I remember you told me recently the. That one of the things that you didn't know you could do when you first got here as part of the team was like, really, really, like, be creative and be yourself. And like, I don't know, it was maybe a week or two. I was like, dude, do what you do. Like, that's what I hired you for. Let's go.

That's. That's. That's like, that is me in a nutshell. Like, I. When I moved to Houston after college, I just realized corporate was not for me. I did not want to sit behind a cubicle and not even ever know or have a conversation with the CEO or boss. Like, I don't want, I don't. That life is just not for me. I have, I've always been a creative mind. I've always wanted to explore what I want to do. I've never really wanted to.

Do the corporate life and I know a lot of my friends are in it and they enjoy it, but that has just never been me. Especially because I feel like I'm always. My brain, especially my brain now. My brain is always rolling with ideas and creativity. I'm always doing something new. Even when I leave the office, I go to my home office and I start doing other stuff. It just, it's non stop.

They always say that if you love what you do, you never work a day in your life, you know, And I know for me it's. That's been true for me. Like, I love you guys. See me, I'm a bit of a workaholic, or at least I have been for a long time.

I would have never guessed.

Yeah, right.

I'm curious, like, you know, obviously one of the things that I'm trying to do is, you know, because my kids are about your age, you know, ironically.

Yeah.

And I'm always curious to know about what they're really facing because my world that I grew up in is different than the world they grew up in with a lot of complexities as a rule of thumb. And you know, my heart, one of my hearts here recently has been how do I connect with the younger audience in a way that's true and authentic because I find myself being a bit of a mentor, if you will, or father figure to a lot of folks that unfortunately didn't have that and I didn't have that growing up. Maybe that's why I'm so passionate about it. But while I got your brain here on camera, I'd be curious to know that what you believe, maybe the top five challenges are for your generation right now in building an amazing life.

Honestly, the first one is unfortunately social media. I think we live in a world on our phone and we don't live in a world through our eyes and what's literally in front of us. And we get so addicted. I mean, I can sit at home after work and scroll through TikTok for six hours and have literally no idea. And I think the perception of others as well, especially if you have a big following, if you're an influencer in your 20s, you have a tremendous amount of people that are shitting on you constantly, like, why are you doing this? You're just constantly getting shit on. I think that's One of the things, and one of the things I've even talked to my parents about when it comes to connection with them is, is the way they grew up and the way I grew up are way different. And I think it's very different with these generations, specifically compared to any mixed generations in the past. Because of the technology growth.

Yeah.

You know, there's just so many. There's so many opinions out there, and I feel like this generation is very easy, letting it get to them.

I think they're. I think you're. I don't mean this in a negative way, so everybody don't get mad at me, please.

I think your generation is more easily manipulated 100% because. Because of the content they consume in the. In the ability to manipulate that content as such a quick fashion.

Yep. In a lack of authenticity. Like, I think people still today are looking up to others and, like, I want to do that. I want to be him. I want to be. I want to do that.

Well, they want to. They. They say they want to do it, but they don't want to put it. Yeah. So I was, you know, this. I've. You know, I work with people all the time, a lot of times behind the scenes and quietly and whatnot. And it never fails. I had one of them come to me not too long ago, like, well, I want to do this, this, and this. Like, you've done this, this, and this. I said, great, you have to do this, you have to do this, you have to do this, you have to do this, you have to do this. Man, that sounds exhausting. That sounds like a lot of work.

Yep.

I said, yeah. And I had to do it. All of it.

Yep.

So if you really. It's kind of like. The truth is, is if you want to do what someone else is doing in an authentic way, you have to do what they did to get there.

It's all motivation. No discipline.

Yep.

Motivation to me is. And I. I say that.

Well, you know my view on it, too, so.

And I. Yeah, I say it lightly because, like, I. I had zero motivation. I had zero work ethic even before coming here. Like, I. I just didn't have it. I. In college, I had no internships. I worked a restaurant job. I drank five days a week with my buddies. I enjoyed my life. I had a very good career. And then I guy out in the real world, and I was like, yeah, this kind of sucks. Like, I actually have to put in the work.

Yep.

And then I. When I came here, it all kind of made me realize, like, I just really. I really did not want that life. I really did not want that corporate life. And I was trying to do everything I could to stay out of it. And when I first started doing social media in Houston for the bar that I worked for.

I was like, this is what I want to do. Yeah, like, this is exactly what I want to do. Granted, that job didn't last very long because they didn't really have the money to pay me for it, or they thought they had that, but they didn't. Yeah, but, yeah, it was. It was. Truthfully, it was all about me just getting to, like, this point, like, getting to a job where I can have the full creativity and.

Not have the stress of.

What I say, not have the stress of a CEO or boss down my throat. What you're doing, you're definitely not. You're very chill and very cool with what I do and you know, you know how I work and my work ethic and stuff like that. So.

So what's the second thing that people are really struggling with?

Vulnerability. I think not enough people are vulnerable enough because they are afraid of what everyone else is going to say.

I have learned. I have had to learn the vulnerability with myself being here. I've never really been able to be as vulnerable with anyone outside of, like, my mom. Like, my mom was the only person I was able to be like, I can break down with you. I can't break down with anybody else. I can't have this emotion, this feeling. And when I got here, I was able to really be vulnerable with myself and ask those questions that I've held off for so many years. And it's been so freeing. I mean, like, I. I'm a whole different person.

Yeah. I mean, your personal growth has skyrocketed since you've been here.

If you would have seen me 20, 20, 20, 21 through back. Yeah, it's a different story.

Yeah.

Dollar Store.

All right, so we got vulnerability.

What.

What's the third?

So we got social media vulnerability.

And I would say the lack of direction. People either not having a direction of what they want to do in their life or the lack of being able to take direction. You, you know, you see all. Everyone's. My generation specifically has a very big voice, and I think they are expressing that in a way that is almost.

Good and bad.

Well, yeah, I think the bad side is. It's a voice with no wisdom.

Oh, yeah, 100%.

100% with no understanding. And I think that's the one thing that we're trying to Create content around is give them wisdom and understanding because we want them to speak their voice, we want them to share their voice. You know, we want them to feel seen, heard and valued. But at the same time it's super important for what's coming out of your mouth to be relevant and be true.

Yep.

And I see that as being a pretty good sized struggle.

100%. 100%.

Then I would think the next one would probably be just the way the world is economically structured today. I think it is much harder for us to get a life that maybe your generation had when we were our age.

I don't know. I'm a bad example since I was homeless.

Fair enough. I'll use my parents for an example. Like, you know, short, small things like a down payment on a house is much different than it is this year. You know, it's all about renting, not buying. Because if you buy, no one can afford.

Yeah. I heard somebody say recently they're going to go to 50 year mortgages.

Not even had Brian coughing.

Well, Brian can afford a house then, you know.

Yeah, that's true. Yeah.

Just to get the payment, the amount of payment down 100.

But yeah, it's that and just like money issues with, you know, the crazy world we got going on right now. And I think the last one truly I think is just fear. Yeah, I think it's just the fear of the unknown and the fear of if I do this and it fails, then what?

Or if you do it again. Yeah, try again.

Exactly. Or if I'm 25 and I'm here with this amount of money and this guy's. It's just the comparison and all that stuff.

I want to go back to the financial piece for a second because I think this is important for your generation specifically. Yeah, one of the things that I've seen is.

It'S they everyone has the desire to kind of have the American dream or what we used to be told the American dream was.

One of the things that I see is going back to actually ties back into the voice piece is the generation unfortunately is using their voice in the wrong way, expecting folks to give stuff for free. Right. And of course I know that's not been my experience.

Yeah.

No one's given me crap. I got an opportunity once or twice and I did my best to capitalize on it, you know. And to that end, I think the generation needs to understand that for every dollar the government spends on some weird program or some stuff like that, that's actually what drives the inflation, that drives the Cost of living that drives all the problems, you know. So the best thing that we can do as a people group is when it comes to money and things like fiscal responsibilities, to actually be fiscally responsible, you know, try not to have debt.

But I think also too, a lot of my generation is also asking the question of what is the American dream? Like, it's, it's definitely not the American dream that it was 30, 40 years ago and it won't be in 30, 40 years from now.

No, I mean the, the American, the recent study, I think that said that basically the Amer, the traditional American dream changed in the 70s, which basically was a nice family, a house, a couple of cars, all of which you get paid for relatively quickly because everybody was kind of a debt free mentality back in the day. Some family vacations on a regular basis and some sports and games on the weekend. Like it was basically centered around freedom.

Sounds like a great life to me.

Yeah, I mean, but that's, but what we do. And this is an indoctrination sequence that I see a lot. And this is every generation it's been getting progressively worse. You know, they're starting to give out credit card information as to get into debt. And you're like you're 12 or 13 years old in middle school.

Yep.

And people don't understand that, that when you enter into that lifestyle, you're actually entering into compound interest working for someone else rather than you creating money and putting that money to work for you.

Yep.

It's a, I mean it's a Wealth Principle 101. But all the content in the world is get it now, pay for it later, get it now, pay for it later, get it now, pay for it later, get it now, pay for it later. Not work your butt off, create a foundation and then buy whatever the heck you want.

But you also have to realize too that I think my generation has grown up on the get it now, especially in social media. I mean like we get like with news, you had to wait until 5pm on the news channel to find out what happened that day. Now we got people live streaming, you know, wars going on in other countries. So you can see it from a first person point of view. Like it's.

But now with AI, you can't even trust that hardly. It's a whole nother. Like I'm saying, like it's getting more and more complex to actually have a baseline of truths to make. To have a baseline of wisdom.

100%, you know.

Yeah, well, I know that. I mean all those are Great points. And I think all of those are true. Even interacting with my own kids, I know one of the ones that I see a lot of people struggling with is anxiety in general. I'm curious to know from your perspective, after consuming so much content and obviously being part of what we do here, how do you view anxiety? And then maybe some. What do you. What are some potential solutions as the. As you're kind of.

Consuming stuff?

So I have personally dealt with extreme anxiety almost my entire life. Okay. It started from. As an elementary kid who. I used to have extreme test anxiety, which was basically I would sit down, they would give me a test, and I would have an absolute mental breakdown. Like, regardless of how fat, regardless of how much I studied and how much I knew it, you would put that piece of paper in front of me, I would sit down and I would just.

And bomb explosion. And it's led me, it's. I still deal with anxiety today. I think that's just where the world.

So out of curiosity, when you're. When you're feeling anxious, what's going on? What's going on inside of you?

My. Just my. My own anxiety feels like I am in a white box. And that white box just slowly keeps getting closer and closer and closer and to the point where you're just kind of like crunched up in a ball.

Anxiety is very lonely because I don't think a lot of people.

What if those walls were paper thin? You could just put your hands through them.

Oh, 100. And I think eventually through anxiety, that's where you get to. It feels like that closed box and eventually it kind of opens up a little bit and you're able to walk out of it.

Is it out of curiosity? I mean, I was very honest with a recent show that I used to struggle with anxiety in a big, big way. And I had to put together tools and principles that actually had nothing to do with medication for me specifically. I did have to have some brief medication called Klonopin when I was suffering from severe depression for about three months, which unfortunately gave me. Not permanent. Well, it created permanent damage in my biology to. To a small degree, yeah. Which is why I'm like very like skittish of any medication of any kind.

Right.

But I'm curious to know.

Is it a. Is it a desire to be perfect? Is it a desire to.

Like, not have a. Either a sense of self sabotage or a sense of.

Feeling like a fraud? I'm curious to know what. Because it seems like each person, it really comes down to five or Six different key feelings that drives the course of the anxiety. 100.

For me, I think it's always been.

Not letting the people around me down.

Okay.

I, I, I've always in some way strive for perfection. But like at this point in my life, I know I'm never gonna be perfect. No one's ever gonna be perfect.

It's not about the perfection, it's about the progression.

And it's, that's really what it's been for me. And I think, I think my parents have known that too all along. Like I have two older siblings who my brother was a multi sport athlete. My sister was a ballerina dancer, volleyball player. She was really good at that. And then I have me who, you know, I played basketball and lacrosse and stuff. But I had a very low self esteem. I came home every day, I just sad. I want, I skipped a bunch of days of school because I just generally did not want to show my face. And I think they knew that and I think they've always kind of known that anxiety is flown through my life a bit. And I think that's why they were like kind of iffy about me moving out to Houston the first time. They were like, you sure you did.

Pretty good out this way.

I have, I enjoy rally North Carolina was always one of the places I've wanted to live. Moving to Houston was never in my, never in my plan.

Yeah.

But I ended up there and I don't even think this was in my plan but I ended up here. So.

Yeah, well. And I'm on that same anxiety topic. I think the other thing that I think is interesting is.

A lot of folks feel anxiety because they don't want to let other people down. But in the course of not letting someone else down, they let themselves down. 100, you know, 100 and I'm big, big, big, big, big, big. And because I'm, you know, I'm in my late 40s, which is kind of nuts because I still feel like I'm in my 20s to a degree. I do get sore longer at the gym so it takes me an extra day to recover.

Me and you both, bro.

But one of the things I was thinking about was.

In the general course of action, I've become increasingly more and more aware of self love. And I think to men specifically, that sounds hokey.

Oh very.

I love you, I love you, I love you. I love you. Like and then I realized that most men are trying to be a knight in shining armor to people that don't even notice they exist. Right. I've also noticed that in order to have a healthy relationship with another person, you have to be a healthy person yourself. 100 otherwise the thing just self destructs because triggers come up and traumas come up and whatever. I say all that to say that.

I think having a better representation and understanding about our internal value from an inside place.

You know, like, for example, Brian and I think you're a pretty cool dude. Right. Outside of your social media stuff. We like the social media stuff. You're really, really stinking good at it.

It's an asset.

Yeah, it's definitely an asset. And it's an asset for an ass. So it's good.

Yep.

You know.

But no, but in all seriousness, I mean, you know what I'm saying, That's good. But we want to hang out with Kyle because he's Kyle, not because he's the social media manager and really good at his job.

Right.

You know, Kyle's funny, Kyle's energetic. Kyle hates when I break bobbleheads by accident.

Talk about creating anxiety. Destroy the man's LeBron bobblehead.

I want to. I wouldn't say anxiety. I would say more of an in the moment heat moment.

Short mother.

No, but in all seriousness, I mean, that's. That's what we enjoy, right? We enjoy. We enjoy the real Kyle.

Yeah.

As a owner of a business and someone who gets to watch the team perform, it's easy for me to get behind my team when I see them pursuing excellence. You pursue excellence naturally. You just, you just want it. Right? You know, you consistently want to pick up a camera, you consistently want to grab a mic, you can want to be on a headset like you want. You're willing to jump in and help the team any way possible. Our clients absolutely love you. Love Brian. Like, that's.

How can you not love Brian, though?

I mean, like, I mean, yeah, he does get pretty good hugs. So, you know, he, by the way, he's been with for 10 years, he has yet to do a podcast and he's terrified of that chair.

I mean, it's definitely not the most soothing place. So I, I understand, Brian.

Oh, Lord.

Under the lights, it's definitely not the most comfortable area, but I think once you definitely get to talking like, like in the conversation, a lot easier.

Well, I just wanted to make sure that we. I properly honor you and what you've done for the business. My social media, I was trying as hard as I possibly could. Right. To keep one, to keep up. That's a lot of posting. Two. I always felt like.

Every Time that I actually had something and that I felt people should hear and I should say I'd be in some place I couldn't record it.

Yep.

You know, and. Or I would just put something out. Put something out.

Yeah.

Therefore I was being kind of inauthentic.

No strategy.

Yeah, it was zero strategy. Zero. Like, it was just kind of willy nilly like, well, this is what I see everybody else doing. Yeah, you know, let's go for it. And you know, I think you've done a good job of, you know, helping sit me down. Like, okay, this is what I get when I listen to you as a person, when we're talking about this or we're doing this initiative, we're doing this business thing. This is what I think people need to see from you. And sure enough, we started pivoting the content. Next thing you know, skyrocket. So both YouTube, Insta, you name it, and you're a large part of that piece. And you know, my heart, my heart's always just been. Has been to impact the world.

Right.

In some way, some positive way, whatever that way may be.

Right.

You know, and.

You'Ve been a huge asset to the business. Some of the reason why I wanted to put you in that chair. I want to start showcasing you and other members of the team in a positive way. So everybody else knows not only about the behind the scenes work, but about the people that's creating the behind the scenes work that will also someday be in the front of the scenes.

100%.

Because I really feel like you're going to, you're going to have a voice for an audience that needs to be reached. I feel like you're now surrounded by a lot of people that are going to help you gain wisdom faster, which allow you to feed them faster, for sure, which allow them to develop faster, which maybe by some miracle of God in 10 years will have changed the.

World from the inside out, you know, 100%.

Yeah. And I, I noticed this with, like, when I have conversations with my mom. Like, me and my mom are like each other's therapists. Like, that's the relationship we have now. And like, she's dealt with stuff in her own life with her people, her friends, or whatever the case may be. You know, I've dealt with my things. I think me and her both kind of bounce ideas back and forth off each other. And when I bounce my ideas off her, it makes me realize, like, hey, I can reach the old, like the older generation. I also can reach the younger generation who is struggling through Anxiety and depression and self hate.

You know, it took me a long time to really have full self love myself because, you know, I, I grew up, I was, I grew up, I was a chubby kid with glasses and who didn't really have any sense of style and who didn't really fit in with the right crowds and, or the crowds that I thought were right. You know, I was always in the crowd but on the outskirts of it. I never really partied in high school. Never really hung out with people outside of like my girlfriend in high school were like my two close friends.

Yeah.

Um, and I just, and even in college, like college was a whole different experience for me. Like I was, I had a whole bunch of friends. I lived in a fraternity house. All the sorority girls knew who my name was. It was as you laugh in the background, but it was, yeah, it was, it's a whole different perspective. And now that I've been able to see both sides, I've realized the feelings I have had through both were the same.

Yeah.

You know, in college I felt like I had everything. Yeah. I felt like nothing on the inside. Like I felt like a scumbag. I felt like I was just being disrespectful to other people. I felt like I was getting into things I shouldn't have gotten into. I was drinking a crap ton. You know, Sundays and Mondays are really the only off days for all of us.

And being able to have that self isolation has really made me look in the mirror and say, who, who do you want to be? Like, who do you want to, who do you want to showcase to? Who do you want to show to others what, what you are, who you are and what you can do and how you can change the world. And I think, and granted, I, I, I don't have a terrible life background. You know, I grew up with two amazing parents, two amazing siblings and a nice house, good schools. Like I, I had everything. I was blessed to be able to give in. But you know, there's just sometimes that those feelings or those words that are constantly going around your head or on social media make you think like, yeah, maybe I am a nothing, or maybe I am this, maybe I, that all this is true.

Yeah.

And maybe I need to re, look and reevaluate everything I've done up till now. Yeah, I think that's what this is.

The interesting thing about gifts and talents is oftentimes it's, it's some of the things that set us apart or a lot of the things that set us apart. But because they're, because we're gifted with it or talented with it. We're too close to it. We don't see the gift.

Yeah, 100%.

You know, and.

I think one of the things that needs to change in the world, especially in the American culture specifically, is not basing your worth on outside stuff, period. Friends, family, cliques, whatever. You know, it's funny, everybody in high school, when you're in high school, your high school is your world. Your world. Right.

You know, this, not mine.

I'm just saying. But, but you know, for the most part, you have your friends, you have the clicks, you have the different clicks that are over here and over there. Some of the clicks don't get along. Some of the clicks get along. Some of the people are like hybrid. They can go into any click. And some people like, are, have been distanced from clicks and stuff like that because they get mistreated. You know, the crazy part is, is when you do it.

During high school, you're like, this is my world. This is what my world's going to be. And then you get out of high school and even out of college, you're like, you never see these people again. Like the vast majority of the people you go to school with, you never talk to again. Maybe you see the 10 year or 20 year reunion.

Maybe I talked to probably four people in my entire high school class.

Exactly. And your high school class was probably.

What, 800, 530, I think.

Yeah. That's the point. So to your generation and below, I would say, why not start now identifying what you're gifted at, what you're really strong at, what you're passionate about, what lights you up. And then look at the types of professional opportunities around what lights you up and put your energy in that. We did a piece of content earlier this week where you asked a great question which was essentially it's like, what's the difference between what you've done and what someone else has done? What the traditional world does. And at 22, I was starting a business. Yeah. And I was working 18 hour days, 16, 17 hour days every day, seven days a week, four or five and a half years. Meanwhile, a lot of folks that I went to school with were doing some stuff similar to what you've mentioned, which is partying and having a good old time, trying to almost like it was almost like they wanted the, the experience before they could afford to have it.

And I will say too, like the. There are, I will say I learned more in college socially than I did in the Classroom, I'm sure, like, there are just things the college experience gives you that you will never, ever be able to get anywhere else.

Yeah.

And I'm grateful for all of those. Like, I. My. Some of my best friends on the planet are. I grew up or I met in college in my fraternity. So I. I won't say college is like, a total waste. I won't say college ruined me or like, you know.

But it's. It's a learning curve. College is a learning curve. Especially when you're out socializing and there's drinking involved.

You.

You start. You start practicing your limitations for sure.

Yeah. Yeah. Well, what do you think as we kind of wrap it up? First of all, we're gonna find out more about you.

Say it again.

Where can I find out more about you?

You can find out more about me on social media. I know it's a lot of use, but it's KSTU with nine U's.

Holy smokes.

I also just started another page, K Studios, which is basically all of. Basically all my video work that I'm doing for myself moving forward. I just kind of wanted to separate the personal brand from the video brand.

Well, luckily, you get. You get access to a lot of really cool footage, so.

Absolutely. Oh, I'm taking this afterwards and getting right to it. Are you kidding me? I'm cutting this up in about eight or nine different pieces.

But, yeah, you can find me on there. And.

It'Ll be a lot moving forward. The page is gonna be blowing up for sure here more recently, and I got a lot of things coming that I think are gonna shock a lot of people.

Cool. We're excited about it.

Sure.

All right. What's your definition of unstoppable?

My definition of unstoppable is being truly and authentically you, no matter the situation.

You know, I've been trying to chase. I feel like I've been trying to chase on my entire life. And I think that what I've been trying to chase is.

How other people are living. And I'm. I think just this year, I finally told myself, like, I'm done living like that. Like, I'm gonna live by my terms through my rules and my. My practices and my purpose.

Just don't hurt anybody in the process.

100. But yeah, I think live through your purpose. Your purpose will speak louder for you than anything else. I found mine. I found mine through this job. You know, I found what I'm meant to do moving forward and what I think I can do to change the world and leave it better than it. Leave it. Better than I came in.

Let's freaking go.

Let's go.

Let's do it. Let's do it. Case 2 Always happy to see you, man. Thanks for getting in the hot seat over there and jumping in there and sweating a little bit.

I did hear we were getting a shaker, though. Where's my free shaker?

I got a hidden stash of free shakers for podcast guests for sure. That's why Brian doesn't get one because he won't sit in the chair.

Thank you, Matt. But thank you, man. For real, the the star studded people that have been on this show, I definitely don't rank near, but I truly appreciate the offer and the opportunity to come on and speak, brother.

Love you to death, man. I can't love you. Can't thank you enough, man.

Sure.

Rock on.

Rock on.

I hope you liked that video. And if you did, make sure you check out this next video right here. I think a lot of times when you see people who are incredibly successful, you think there's got to be some really complicated, mysterious code. It's not.