How to MASTER your brand! 👉🏻 #entrepreneur #podcast #newepisode #business #baseball #shorts

I think the best example right now, there's a baseball team called the Savannah Bananas. This is amazing case study. Jesse Coles, the owner, bought this team very quickly, bought this team in Savannah, Georgia, does a name contest. What are we gonna name this whole bunch of people submit. Someone says the banana Savannah Bananas, which is a great handle, right? So he just starts to go through the customer experience, the customer journey. What do people hate about baseball teams and going to see baseball? And he just identifies the workaround or the problem solves it. They hate stadium filled with ads. He goes, no more ads. They go, food's too expensive. He goes, you know what? One, one ticket, all you can eat food. But then he realizes something really important. Think of this in terms of category. So within category, there are ways and rules that all businesses in that category operate. Within baseball, there's a rule if you hit a foul ball into the stands and you get to strike until you hit strike two and you keep hitting foul balls. What he decided was, baseball can be boring for people. We're going to make it more interesting. If you hit a foul ball into the stands and a fan catches it, you're out.