How To Take Back Control Over Your Life | Justin Prince

Live an intentional life. Most people have uphill hopes and downhill habits. You can only intentionally go up hills. You can't accidentally go up hills. All success is all uphill all the way. What can you do to live an intentional life? You've never been this old before. You'll never be this young again. You can't always control what happens, but you can control what happens next because you can make a new decision to go be the one that lives an intentional life.

Welcome back, everybody, look. Today's guest is a global entrepreneur who's built over five, yes, five multimillion dollar businesses that have generated more than $2 billion in revenue. He's an acclaimed keynote speaker. He shared the stage with John Maxwell, Jamie Kre Lima, Ed Mylett and a whole lot more. He's a heart center first husband. Like this dude is a rock star, yet he wasn't born that way. He, like me, was raised in a broken home, no college education. I actually grew up in construction just like I did, as well as flipping pizzas and even selling an animated bible video from a mail kiosk. One of the things I love about Justin is his unexpected rise has more to do with proven personal development strategies, Taylor success systems and so on and so forth. Because like me, he is a student of personal and professional development at his deepest core. His latest book, Be the One, actually shares precise tools, hab habits and principles and tactical action steps to help anyone break through the whatever ceilings in front of them and truly go from stuck to unstoppable, as we like to say around here. Guys, please help me welcome the one, the only, Justin Prince.

The first thing is success is an identity process. So you'll never outperform the way you see yourself. If you see yourself as a loser, you're not going to show up and play like a winner. If you see yourself as a winner, you're not going to roll over and quit like a loser. You know, we have the highest suicide rates we've ever had, particularly with young men. We have the highest anxiety and depression rates we've ever had in our country. And part of this is comes from an identity that, you know, maybe that you, your life isn't worth it, you know, or you're not worth it. And one thing I like to remind people is that you're the one you like. It's an identity. You start realizing who you really are. You realize that if you take your parents, your grandparents, great grandparents, the last 12 generations, it was 4,094 people from all over the world that lived and Bled and. And died and cried for you to have this moment, to live and to breathe, and that your life has value and purpose and meaning, and that you are the one. You're the one that they did this for. So that's the first part, and I think the second part is B to me, is not become. B is a present word. It's like. It's like, what are you. You know, how you show up right now in this moment, not what you become 5 years, 10 years, 100 years from now. And so be the one to me is living an intentional life. Be the one to me is creating, designing, and living an unforgettable life. A life that you look back on. Future generations look back in their lineage, and they say, you know, it was her. It was him. She's the one that broke the chains of abuse. He's the one that broke the chains of addiction. She's the one that built the financial empire. He's the one that taught us financial principles, that changed these annals of history, changed this family lineage. So that, to me, is what being the one is. It's the identity that you're the one. And then it's being that best self. Today.

One of the things I talk about in the book is, is updating your identity and one of the ways you can update your identity. I tell people, pick three aspirational words. I love the word that you use. Three aspirational words that you would describe your future best self. If I'm being my best self, or even my future best self, or my kids are talking at my funeral, they say, my mom is, you know, here's who she was, and here's why I loved her. Go be that person today. Go be the best version of yourself today. Go step into this person you are. Because I tell people, you're not who you are. You are who you were born to become. And you're also not what you did. You are what you repeatedly do. I share the story in the book about my friend Jaime Molina. You know, Jaime lives out in Southern California. One of the neatest guys I've ever met. Just a. Just a super sweet man. He's a strong man. He's kind, he's gentle, he's very smart. And he worked. He runs a financial services business, has four beautiful daughters, married to his wife, Ramona. They're devout in their Christian faith. He works with the struggling youth in his community. And he tells him a story about a guy named E9400. E9400 was born on the. On the Border town of Texas, El paso. At age 8, he was introduced to alcohol. This little boy. At age 9, he was sexually molested by someone 24 years older than him and became sexually active just as a little boy. At age 14, he was introduced to hard drugs. At 15, became a mule for the cartels. At 24, was convicted of 11 federal felonies and served time in San Quentin, one of the roughest prisons in all of America. So Jaime tells the story, and he tells the kids. He said, what do you think the odds are? Where is E9400 today? Is he in prison? Is he dead? Is he, you know, working on the streets? Is he working for the cartels? Is he living his best life? Like, what are the odds? And I think, you know, if we look. If we look at that background, we'd say the odds are not awesome that this guy's doing great. Well, what happened was one day he says to the kids, he goes, I brought a special guest. And they go, who's the guest? He goes, do you remember I told you this about E9400? He goes, he's out in the hallway, and the kids are like, the guy that, at age 8, was on alcohol at 9, was sexually molested, became sexually active at 14, was on hard drugs, 15, was in the cartels, 24 was in San Quentin. Like, oh, my gosh. So he walks out to grab him in the hallway, and he walks back in a couple of moments later, and it's just Jaime walks up to the front of the class. He says, I am E9400. And E9400 was his prison ID number. That was his identification. That's how he identified himself for many years of his life. Stephen, you got to remember, you're not who you are. You are who you were born to become. And you're not what you did. You are what you repeatedly do. And so Jaime wasn't born to be 9,400. He was born to be Jaime Molina, the man that's a devoted husband to Ramona and the devoted father, these beautiful daughters. And the. The man that runs his financial services business and is devout in his faith and works with the struggling youth in his community. That's who he was born to be. And so you want to constantly be updating this identity to. To be. To be that aspirational self.

So couple things I would share. First thing is this. John Maxwell is a. He's a famous author. When it comes to leadership, he's written more leadership content than any humans ever walked the earth. I'm with him in Costa Rica and he's. We, we're. We met with the US Embassy, we met with the US Ambassador, we went and worked with the police cadets when they're. It's just the craziest experience ever. But one of the stops was at a local university and there's about 500 students. And it's in like a theater style, like the auditorium, you know, theater style. So it's kind of going up like this from the stage. And John's teaching. If you ever watch John teach, he'll sit on a stool, he'll have like a high table like this with an iPad, and he'll just teach in his content. So rich that he doesn't have to bounce around. He can just teach. Sitting next to him on the other side of the table is jv. His name is Juan Verac. And Juan is, is John's interpreter. But Juan really is like probably the, he's like the Latin American John Maxwell. Want one's off the charts. So John's teaching, teaching, teaching. Now remember, 74, 75 years old, gray hair, tons of wisdom, 35 million copies of his book sold. He's teaching a bunch of kids, 18, 19, starting their life. And he also just stops like mid sentence and kind of like sits back in his chair and puts his hand on his chin, crosses legs, like almost like a moment hit him, like an idea hit him. And he says to the kids, if there was only one thing that I could share with you that would have the most impact in your life, it would be this one thing. Well, I mean, man, everyone leans forward in their chair, grabs their notes. I mean, this is the one thing from, you know, know, this, this wise, silver haired, you know, genius of a man. And he just sits there and like thinks about it for a second, doesn't say anything. Finally he stands up off his chair, walks to the edge of the stage and holds his arm up like this. Now he still hasn't said anything, but he has his arm straight up. And so it's kind of like, you know, pausing for effect, but also kind of like what is happening, you know, so five seconds pass, ten seconds pass. Phil's light longer than that. Well, JV realizes he better go stand next to him. So he stands and he puts his arm up in the air like this. And then 20 seconds have passed. 25, 30. And then one of the Costa Rican students, a young woman about 18 years old, she stands up and she puts her up like this. And then someone else did. Someone else did. Someone else did. And so, and finally the whole audience stand up. So John still has his arm up like this. And he says, if there's only one thing I could share with you that would have the most impact in your life, it would be this one thing. And then here's his advice. Live an intentional life. He said most people have uphill hopes and downhill habits. And he said you can only intentionally go up hills. You can't accidentally go up hills. And he said all success is all uphill all the way. So live an intentional life. And the first thing I would share with someone listening there, man, you're in just a, you're in that grind. I know that grind where you're just trying to make it happen. That's not fun. My first business failed. I'm living in the loft of my wife's parents garage. I have two kids sleeping in the closet. I have two part time jobs. I'm below all the pressure, all the debt, all the stress, you know, came from a broken home at age 12, moved 13 times in the seven years, growing up in the teenage years, just the whole thing. And what I would share is this today. What can you do to live an intentional life? Most people live their entire life in a world of reaction to distractions versus a world of intentional creation. Meaning you're intentionally creating your fitness, you're intentionally creating your marriage, you're intentionally creating your happiness and joy that you're feeling within. You're intentionally creating, creating your, your connection to your faith. You can do it with high intention. You're intentionally creating relationships and talk about amplifying your associations. Who are you hanging out with? Yeah, you get to intentionally create what's coming into your mind, you know, what you're pouring into your mind. Podcast like this, for example. You also get to intentionally create what actions are you taking? Like you can cast out what's so powerful about humans. That's, that separates them from animals. For example, animals work only on instinct. So a deer hears the twig, you know, break in the, in the woods and instantly takes off. It's instinct. A human can say, one year from now, three years from now, five years from now, ten years from now, I'm gonna go create this life. And a human can like create vision and then go, it's almost like a, it's like a, they can create it in thought. Yeah. And then go make it real. That's why humans are so powerful, you know. And so I want to encourage you to live an intentional life. Start to say, what life am I here to build who am I born to be? And then start building habits and. And patterns and routines that that person does. If we were to look at your schedule today, when I say today, today meaning literally today, but today meaning in this section of your life. This is not by accident, the word decision.

It's a Latin word. Decision meant to cut, and the D meant off. So you come up to a moment in your life, and you. You choose. You make a decision to go right. Well, you cut off.

Going left because you. You made these decisions. The word incision was to cut in. The word decision was cut off. Okay? So here's the point is when you make those decisions in your life to cut off all other possibilities, you. You realize that every decision you've ever made, your whole life, every single one, has put you listening to these words right now, in this moment of your life, Whether you're in your car, at the gym, wherever you're at, you've made an appointment to be here through your decisions. And you've never been this old before. You'll never be this young again. You can't always control what happens, but you can control what happens next. Yeah, because you can make a new decision to go be the one that lives an intentional life.

Look, we all deal in this world where there's. It's almost like you can set intention and then the bullets start flying, you know, just like. Like the. The day starts and it gets really crazy. So a couple things on associations. Let's start there. This is so important. Teach the rule of 33. So imagine you're going to live an intentional life, and you're going to do the rule of 33. There's an old saying that says you'll be like the five people. You' become like the five people you start yourself with most. I think that that concept's the right concept because of the power of associations. The challenge is you can't always hang out with five awesome people all the time because you're to your point. You got, you know, you got all of this chaos of your life happening all at once, and there's times to your point, it's mandatory. You got to be a job. You got to be at your job. And at your job, you're dealing with a guy that you sit next to in the cubicle who's you wouldn't want to, like, pick to hang out with. He's not your guy, you know, or not your girl. So what do you do? Well, you get hyper. Intentional Rule 33. 33% of your time intentionally getting around People that I'm going to call them above you. And I don't mean above you as a human. I mean above you like on the journey, make more money than you, they're in better shape than you, better connection, better. Their, their marriage is 20 years long. Yours is two years. You can learn from them. You, you say, I like your life and I like me best when I'm with you and I want to see you again like I, you, they make you think bigger. 33% of your time with them, 33% of your time with people that are basically at your level. Now again, your level means they got two kids, you got two kids, they're making 60 grand a year, you're making 62 grand a year. They're, they're, you know, at a body fat percentage that's kind of close to yours. And so you guys can, you can empathize with each other, you can laugh, you can challenge each other, you can work hard together, you can pull for each other, you can say, hey, I'll lift you up when I'm down, or when you're down, you lift me up when I'm down. You can, you can, you can rally with each other and hold each other accountable. Then 33% of your time with people that are in essence below you, and again, not as a human, but below you, like, they're on their way up the journey. They're working hard to accomplish some of their goals. This is where you get to teach and you get to mentor and you get to support. And when you, I tell people you want to be a studier, you want to listen and learn, but you want to don't just listen to listen, listen to teach. Because when you teach, you internalize. When you internalize, you own. This is when the content gets into your soul. That's when you teach and mentor. You get to go serve that next person. You get to start saying, man, I gotta like eat my own cook and I gotta like live the life that I'm telling these guys to go live. So I share that. To say the rule of 33 to me is a way to start really getting hyper intentional about who you're hanging out with. Second thing, I would say I have a bunch of stuff in the book that I teach on focus, getting focused and eliminating distractions. There is a lot of stuff we can do to eliminate distractions. Just eliminate the, just the pings and the dings and the notifications and just, just to get hyper focused on goals. I have, it's funny, people have said to Me, they're like, God, the book is so good. The only problem is, like, I have, like, I'm doing all these workshops in the book. They're like, it's so good that I want to do all the workshops because I really want to have the breakthroughs. I don't want to just read it, just to read it. And, and I encourage you to like, think, to pour your ideas on the paper and to start to like, cast out a vision of who you're supposed to become and then build new habits and patterns, routines to become that person. So associations are so important. Finding ways to, you know, get hyper focused by creating a new vision for yourself and then, you know, dialing in those new habits and patterns.

So one of the things that I teach is to convert the hurt. It hurts when someone says negative things about you. It hurts when you feel that guilt and shame. It hurts. But you can convert it from pain to fuel. So instead of it destroying your future, it drives your future, right? So you convert it like this. A solar panel will convert the energy of the sun, the rays of the sun. It will go through a conversion process and turn into electrical energy. A wind turbine or a water turbine does the same thing. It takes all this energy of the water and it churns all the energy from basically the water energy into like electrical energy. You can convert hurt. You can take these pains and these mistakes and these challenges and things and say, huh, I'm going to use that to as. I'm going to convert it from pain into fuel and use it to be the reason I succeed, the reason I make it happen. Remember this, my friends, we all have reasons. You know, we all have reasons to quit, and we all have reasons to keep going. And the reasons that you choose will define you. Yeah. And I teach in the book the process, the process is three words, super simple. It's dream, struggle, victory, dream, struggle, victory. They're all equal. So for example, if you have a big dream, guess what you signed yourself up for? A struggle equal to the size of the dream and a victory equal to the size of the struggle. Now, what happens sometimes is we want big dreams, super small struggles, big victories. But they're, they're all commensurate. Work that way doesn't work that way. You got to, you got to reap what you sow a little bit, right? And I share this with you to say that if you're in the struggle section right now, right, you're hearing this and you're like, I feel the guilt and I feel the shame. And I feel the hurts, and I feel the pains. Okay, what do you do? Well, there's a conversion process that you can, even with the way you identify, identify it, which is this. The bigger the struggle, the bigger the story. The bigger the struggle, the louder the applause when you cross the stage, like when you make it happen in your life, people are going to literally stand up and just give you a standing ovation because of these deep pains in these deep struggles that you've been through. I teach a formula called E plus R equals O. So this is one that I, I the, the concept. I heard, you know, I read the concept and then I'll share with you my insights from it. E +R equals O says this. It's event + response equals outcome. So event plus response equals outcome. So three quick takeaways. Number one, E does not equal O. In other words, the event of your life does not equal the outcome of your life. Why? Because we're not victims to the events or the outcomes. We're actually victors to our response to the, to the events of our lives. You assign a new meaning. You get to say, this is going to mean bigger struggle, bigger story, bigger struggle. Louder the applause versus, you know, I'm going to own this struggle section forever. Victor Frankl. Roman Search for meaning. So Viktor Frankl was. His whole family was hauled away into Oswitch. This is maybe the darkest time in human history as far as humans to humans. And what he said is the guards could do anything that they wanted to him, but what they, they could take anything from him, he said. But what they couldn't take was what he called the gap. The gap was his response. It was how he showed up, the meanings he attached to it. God takes so much unbelievable emotional fortitude to own your own gap, right? Okay, second thing is this. The R is not react. The R is respond. So great leaders don't react. Great leaders respond. What does that mean? Great leaders show up with a response. They, they get to intentionally say, when this happens, here's how I'm going to choose to respond. Instead of snapping at your kids and saying, what the are you, you say, listen, Mommy loves you. You know, Daddy loves you. I just need you to help me clean the garage or whatever it is, right? Like you, you, you get to choose with intention the way you're going to show up. What happens is when you have a, A, A, an event happen, that boom causes that, like you, where you normally just react, right? What's happening is it's sending electrical current all the way through all the cells of your body goes up the back of your. Your spine all the way into the back of your brain. If you'll pause, this happens literally instantaneously. If you'll pause, it will move into the frontal lobe of your brain. The frontal lobe is your more logical part. That's why if you'll just take a deep breath and you say to yourself, how do I want to show up right now? What kind of energy do I want to show up with? That allows you to do it from more of a logical, like, measured place versus that responsive, instinctive place. Yeah. And that leads to number three, which number three is? Your R creates an E for others. Your response creates an event for other people. So you get to say, what event am I going to. To create for someone else, by the way, that I'm going to choose to respond? And that is living with an intentional life. You show up with intention in all these different areas of your life.

Let me start with this. Why a vision? Let's start with there. Why have a vision? There's an old Bible verse that says, where there is no vision, the people perish. And I think we want to simplify that and say what it means is, if you don't have a vision, you're screwed. No, my friends, it's way bigger than that. Yeah. It's not. If you don't have a vision, you're screwed. It says, where there is no vision, the people perish. So in other words, all of the people that you being the one would have affected all of the lives that you making those decisions would have changed. It's all of those people, when it says parish, maybe they live there, they have a life. But all those. Those dreams and goals that you would have inspired in them, those never happened because you didn't have a vision. So vision is how you pull things through. Now, next thing is this. What does vision provide? The vision answers a question that all people need when they're going through hard times. And it doesn't matter if you're going through addiction with your child right now. Maybe you're going through a hard time in your marriage. Maybe you're really beating yourself up with your physical. You know, you're just like, I'm. My body is just not what I want. You know, maybe you are in a really tough business season right now.

Yeah.

What does vision answer? It answers this question, will it always be this way? When you create vision, you can help to answer the question that it's not always going to be this way. We're going to make it through this. The sun's coming up in the east tomorrow. You understand that there's seasons to life, right? Okay, so 3D vision. So that I wanted to start with, why is it so important to create a 3D? Well, 3D vision to me is three things. Number one is you want to define it, you then want to declare it, and then you want to dedicate your life to it. So define it means take time to actually define what is my vision. You know, if someone were to say to you, Brendan Burchard did a study on high performers in a book called High Performance Habits. It's the biggest study of high performers in human history. And they said one of the things that they found is if you go to a high performer and I tap you, Stephen, if I tap you on the shoulder, by the way, if I literally did this to you, this is what would happen, right? You tap a high performer in the shoulder and you say, what's your latest goal? What's your latest dream? What are you working on right now? When you and I spoke on the phone, we were just like.

What we're doing. Because high performers can answer the question 7 to 10 seconds faster than the rest of the population, it's because they've clearly defined the vision. It's. It's on the tip of your tongue. Dreams in the back of your mind won't motivate you. They. This stuff needs to be literally on the tip of your tongue. Yeah. Second thing is, you want to declare it. You don't want to keep dreams and goals a secret. You want to declare them. All the great dreamers have. Have spoken this stuff out. They almost speak it into existence in a way. They say, I'm going to go do this. The reason why is because it starts to hold you accountable to someone besides yourself. And you guys know how we are as humans. Bless our hearts. But we're like, I'm gonna do it in our mind. And we're like, no, I'm gonna sleep in today. I don't want to go to the gym. So we want to start saying to a business, a workout partner, hey, I'll see you at. You know, this time at the gym. All of a sudden, when you wake up in the morning, you've declared it to them. You feel like you're committed to them. You have your personal and private integrities, you know, now tied to someone besides yourself, and you're like, I gotta go make this thing happen. So you define your dream. Then you declare your dream. This is one of the ways you make your vision happen is by declaring it to people. Then number three is you dedicate your life to it. And if you look at all of the great dreamers in history, there's no lukewarm winners. You know, you're either in or out. You're either on or off. You're either gonna. You're either gonna, like, go for it with your life or not. And you say to yourself, it's funny. It's like, I'm 43. You start to say to yourself, you only get so many of these years. You only. And by the way, knock on wood. That you get more, right? That you. You get more, but you only get so many. So you say, what am I going to dedicate my life to? What vision am I going to dedicate my life to? So you don't just aimlessly go through life or drift. I don't know if you guys ever been in the ocean where, like, you're just kind of goofing around and playing whatever. You look back and like, what the heck? We're clear out here. You can drift. Most people drift through life. They just slowly drift versus saying. They define their vision, they declare their vision, and they dedicate their life to that vision. You're hearing this, you're like, hey, you know, I got some dreams, got some goals, want to make some stuff happen. How do I do it? So what I. What I've observed over, you know, doing a couple billion dollars in revenue in my businesses, in, you know, traveling around the world, speaking, I've observed that there's a loop, there's a success loop. And what's so interesting, you just talked about this. Each one in by itself is so powerful, but if you. If you feed the one, it feeds the next, which feeds the next, which feeds the original one, and all of a sudden, it starts to spin. This is why you can watch people literally change their whole life in six months, one year, three years, five years, 10 years. They just start to spit the loop start spinning faster and faster and faster and faster. So the 3C success loop, C number one is confidence. The foundation of your success is believing in yourself. If you won't believe in you, it's hard to get everyone else to believe in you.

Yep.

And your confidence feeds your commitment. Commitment is. There's no lukewarm winners. You're either in or out. You get in, stay in. I tell people, most of us as entrepreneurs, we're, you know, just in life and whatever it is, we're like, we're super in. We're super out. We're super back in or super back out. I love this. And then, you know, one of our clients quit or a customer quits or life hit happens. And also we're like, I'm out. And then we're back in and back out. Listen, you just want to get in state. And it's what I call straight line commitments. So in math, the fastest way from A to B is, is a straight line. Same thing in your success. Just, you just get committed, stay committed. Lower, you kind of shorten the ups and the downs. The ups and the downs. You just say, I'm just in, right? The commitment where there is no confidence, there is no commitment. Because think of it this way. How committed would you be to an exercise plan that you had no confidence in? Will not vary. How committed would you be to a business plan that you had zero confidence in? Will not vary. Why? Because where there is no confidence, there is no commitment. So the confidence feeds the commitment, and then the commitment feeds the competence. What is competence? It's your skill set. So you build skill above the talent. Talents, the floor skills are the ceiling. You want to build skill above the talent. And here's what's so cool about competency, is you can learn competency. In each one of our businesses, there's some skill sets that you need. You can learn, right? Whether it's your, some, some people skills, inviting skills, follow up skills, presentation skills, sales skills, interpersonal, what they call soft skills, you know, like listening and asking questions. Like, there's these skill sets that you can learn. That man. When you learn the skill sets, what happens is you become more confident. The commitment creates more skill sets, which is your competency, more confidence. Okay, now let me ask this question. What do you do today? If we're being 100% honest and you say, I'm not that confident, I don't have that much confidence in myself. I don't know if I think I can do it. I don't know if I have what it takes. And we start with another C word which will get you into the loop, the success loop, which is courage. Yeah, my friends, courage. You take courage when you don't have the confidence. Courage is you do the video when you don't think you're good on video. Courage. As you start the podcast, when you're not sure you got a lot to say. Courage is you make that phone call today, you know, to invite the prospect to hear what you have to say. When you're not even completely sure, you know, you're feeling like Your palms are sweaty. They're on your chicken list. That's courage. You start with courage. Courage leads you into confidence because at some point you're not doing it because you're so courageous. You're just doing it because you're confident. You got, you know, you got the skills, you know what you're doing. But today, you start with courage. I tell the story in the book of a guy named Ben and iha. It's an old Bible character. It comes from a book called Chase the Lion by Mark Batterson. He's a Christian pastor. And Mark says that Ben and I. What it says about him is he chased a lion into a pit on a snowy day. Okay, question number one. How many people do you know in your life that chase lions into pits on snowy days? The answer is not very many. So what does that make Ben and iha? It makes him rare. And my friends, anything that's rare is more valuable. So a friendship that's rare is more valuable. A diamond that's rare is more valuable. A painting that's rare is more valuable. A person with courage, a father with courage, a mother with courage, a business leader with courage. They are rare. And anything that's rare is more valuable. So what most people do, the lion in the book is the dream, the lion's the vision. The lion is the person you were born to be. The lion is that call in your heart to be the one. That's the lion. Right. That's the roar. We feel it in our hearts. Guess what most of us do when we feel the roar? We ignore the roar or run from the roar. People with courage run to the roar. When you run to the roar, that gets you into your confidence, gets you in your commitment, gets you in your confidence. You start to spin the loop. So today, have courage, take action. Get into just making the steps happen.

Yeah.

Even though you don't. You feel like you're imperfect and you don't know exactly how to do it. Take the first step, even though you can't see the whole staircase.

The University of Pennsylvania did a study. It was a 22 year study. They had 350,000 participants. And they said that over time there was a thinking pattern that began to emerge that became what they called predictive of success. And what the thinking pattern was was optimism. They were like these optimistic people. And there was two takeaways that the researcher said. Takeaway number one is that these people had what the researchers deemed as unrealistic expectations that they would be successful. So again, if we look back at Your journey, and I'm using you specifically, but I think all of us generally could, could maybe we could. We could make this statement. We look back at your journey. It was probably unreal. If someone was studying, they'd be like, oh, it's probably unreal. Yeah, this kid thinks he's going to pull this off. Well, it's because we're just wired a little different. We're just. We're wired with this level of optimism that like, somehow we got, you know, we got this, you know. Second characteristic was that they tried new things until they succeeded. And the word until can guarantee your success. Augmentina wrote the great scroll in the Greatest Salesman in the World. I will persist until I succeed. Most people persist until it gets hard. They persist until someone quits. They persist until it's hot. You want to persist until you succeed. Now, I'm not saying that you just pound your head against the wall, but what a. What an optimist does is they try new things until they succeed. Maybe they. They try and go over the wall, under the wall, around the wall, the left side, the right side. Maybe they get a new team of people to help them figure it out. Maybe they get new tools. Maybe they find weak spots in the wall, and that's the spot that they're going to penetrate. So they try new things until they succeed. They adapt until they succeed, adjust until they succeed, work until they succeed. They adjust. They persist until they succeed. And that's what you have to do as a. As a leader and as a. As a person, making things happen. And so that is the attitude. The attitude is, I'm going to persist. And you say, how long are you going to persist, my friend? Until you succeed. Yeah. And Les Brown has the great quote. He says, it's not over until I win. You know, it's just like you say, when do I stop playing? When I win, you know, I'm going to persist until I win.

The book is be the one you can get it at where every. Whenever you get your favorite books. And it's a book that is going to change your life. I love what you said earlier. Each chapter will change your life. And so as you stack the chapters, one after another after another, the book will literally change your life. And it's a book that is not only an important book for you to read, it's an important book for your kids to read. It's important to your teen to read. And it's an important book for people that you care about to read so that they can. They can start to realize who they really are. They're the one and know how. Have the practical, tactical steps to be that one today. I hope you liked that video.

And if you did, make sure you check out this next video right here.

There's nothing like the gift of desperation to get you honest. You know, there's one word that's the foundation of all recovery, and it's honesty. You know, without that, every step you're missing out.