Put This One “Drive” in Place And Conquer Anything in Your Path

I always tell people, eight years, four tries and eight million bucks.

I failed like two or three times at this.

I'm not the only.

No, no. So what are we afraid of? We're afraid of losing everything. Afraid of going back to zero. Afraid of going back to where we used to be. I was raised by a really tough single mother. And she taught me we don't whine, we don't complain, we don't make excuses. And we show up, we grow up, and we deliver. I always tell people, stubbornness can be a good thing for a while until it gets you to a point where it ain't good. 80% of people deep down don't believe they can do it. 20% of the people have superiority complex. They believe they can do it without your help. I know that person could do something. I know that person can flip a switch.

Like, how do we actually awaken it?

Stepping back to a fundamental relationship between the skill you have and the problem you would love to solve. But a lot of people won't do it. They'll stay in what they're doing. They'll say they're miserable. They never spend enough time getting, getting to know theirself.

Hey, guys, welcome back. Oh, my goodness, you guys are in for a major treat. Championship basketball coach, multiple time best selling author, world class speaker, entrepreneur, coach, investor. Dude, I'm gonna tell you right now, you guys are in for a major treat, Mr. Coach Michael Birth. How you doing, my friend?

Brother, man.

Dude, I'm so excited to meet you, man.

Yeah, likewise.

So you're gonna love this. You had a young lady that used to work for you, okay. And she went to a company, a marketing company out of New York for a little bit and she became my agent while she was there. And she talked incredibly highly of you about working on your team and all kinds of stuff. And I miss Chelsa.

Oh, yeah. So, dude, she was great, man.

Yeah, man, she was great. Look, you know, you've done so much and you know you're in a place in life where you don't have to do a lot, but you continue to give back and give back and give back and give back and give back. And you continue to be blessed as a result of that, you know? But, you know, your new book, Flipping the Switch is out, and I'm loving it, by the way. I pick up the audio and the print version. So much of what you share is what I believe in my heart of hearts and mind of minds about kind of how people should approach.

What I call fulfilling success in Their own. Right. So talk to me a little about your journey. Obviously, you know, you've done a lot. So like, kind of give me the heart behind the man, you know.

Raised by a single mom. Had me when she was 16. My mom and dad married for one year. My dad was 18, my mom was 16. And dad was growing up, trying to figure out how to be a dad. But I was raised by a really tough single mother. And she taught me, we don't whine, we don't complain, we don't make excuses. Man. We show up, we grow up and we deliver. And to this day is still that woman.

Right.

And in her 60s. And so I grew up in a really small town in Tennessee. Everybody was involved in athletics in some way. Baseball, basketball, whatever. And a lot of times when mom was working, she would. I'd go down to the local baseball field where I would stay for hours. Right. And so I was really raised on a ball field in a gym.

Yeah.

I saw at a very early age, I observed that a good coach could change a person's life.

Yeah.

Just. Just by observation. Like, coaches tend to people's potential. They help a person, they help them steward the potential. They care about them as people, the good ones. And it's like I kind of made up my mind very early in life, I'm going to be a coach.

Yeah.

So all through my early years, I heard from my coaches. Six years old, son, when you grow up, you're going to be a coach. My high school coach called me professor. Yeah. My basketball coach. And it's like I just kept hearing over and over and over, you're going to be a coach. And I guess they saw something in me and I go, okay. And so, 15, I started coaching junior pro basketball. I was coaching nine to 12 year old kids. And then at 18, I was a basketball coach in my elementary school. That kicked it off, man. Once I started doing that, I'm like, this is it.

Yeah.

So won A championship at 18. Luck. Right place, right time, right kids. And then I got called up to the big leagues at 19 at a big high school here in Tennessee. Wow. That was the first year that they could have a coach that didn't teach. Okay. And I was only 19. I was going to college.

Yeah.

But I just fell in love with it. And so again, right place, right time. I was the number two to a really great head coach. He retired. He was 52. He said, I'm tired, I'm not retiring unless they hire you to replace me. Wow. So I get this job at 22, it's the second largest high school in Tennessee. I'm studying Covey. I fall in love with Dr. Stephen Covey's work. So I'm like really studying Covey's work and I'm bringing it over to the athlet world. So I'm using the whole person theory, body, mind, heart and spirit. I'm teaching Every Kid the 7 Habits of Highly effective people. This was back good to great. Five dysfunctions of teams. Five disciplines of a learning organization with singing power of intention. Wayne Dyer. This is like, oh yeah, like the classics.

I've read them all.

And I was taking those things and I was going, man, I'm going to teach these to my players. And it worked. And the more I poured into the players, success academies, leadership academies, life after basketball academies. Right. The more we begin to win. And I was so young, I couldn't really articulate it, like, what is he? Because people always ask me, what are you doing with the kids? And they play with such trust and chemistry and discipline and accountability. And I said, I don't know. I'm going over to the business world and I'm studying business people and I'm deconstructing and I'm bringing over to my team. And that caused us to win a lot of games.

And that started me writing books. Yeah, because what are you doing? And I'm like, man, I ain't got time to explain it. So I wrote a book, 25 years old, called Changing Lives Through Coaching. I went and I couldn't sell the book, didn't know how to sell the book. And one of my former students said, my husband is a manager, Dale Computers, and they want you to come down and speak to his managers.

Wow.

I went down, spoke for an hour, never looked back. And I was like, I left there and he goes, man, this was good. We loved it. Would you come back, like now coaching kids? I have no desire to coach adults and. But I went home that night and what did they just pay me for? I made more in an hour than I made in a month. I'm working 320 hours over here, sleeping in my office.

Yeah.

In one hour, just coaching what I'm hardwired to do. I made more in one hour than 320 hours. So this, this prompted me to ask a question. It's like, what is my primary skill? Okay. And is it activating people? Is it motivating people? Is it building competitive intelligence in people? And I could. I was trying to figure this out and I typed into Google or Whatever coaches that speak. And it was Lou Holtz, Mike Krzyzewski. These guys were making 100 grand a pop. Oh, yeah. To speak. Oh, yeah. I'm like, what?

And getting paid to travel there, I'm.

Like, I can do this, man. And I. And I kind of started having a second dream, like maybe I could win a championship. Maybe I could go do this. And that kind of planted a seed in my life. Now I didn't retire for six more years at 31. I retired. I won a championship, and then I retired to start this business, which was 17 or 18 years ago, bro. Yeah.

And you've been changing lives the entire way.

I mean, I like to think we. I like to think we helped a lot of people.

You have come. Yeah, I appreciate the humility, but you guys, you guys have. And you know, I've had the gracious joy of coming to your. The Greatness Factory here in Nashville and shooting here live and stuff like that, which is amazing. And your team's amazing.

Thank you.

Super. To me, it's always an illustration of how solid the leader is when the team members themselves are so solid in their own roles, responsibilities, and even the culture. Right. And there's a thousand different directions I think I kind of would like to go.

I think I'll start.

I think I'll start here. When I look at the prey drive, and I'm sure we'll get into that pretty solidly, as well as the Greatness Factory and as well as the team. When I look at everything, I'm noticing that each one of the team members that you have have unique skill sets. But the skill set itself is not what separates them. To have the capacity to work at a place that changes this many lives on a regular basis. Why is skill set alone not enough?

Well, I. We had a big team meeting this morning with my team, and I brought in a guy that just got a hundred million dollar company. And, you know, we went around the room and each person kind of talked about what their role, what their specific role was. And a lot of them said, I do what coach asked me to do or very loyal to coach. And after the meeting was over, I said, look, I appreciate loyalty. I really do. Means a lot to me that you stick with me, you believe in me, and there's not a person in this room who doesn't believe in me. Okay. What we really need in today's world, though, is loyalty and skill.

Yeah.

Okay. Now, when you look at a whole person, this is the covey in me. There's knowledge for the mind, there's skill for the body, there's desire or prey drive for the heart, there's confidence for the spirit. Okay. That makes a whole person. Body, mind, heart, and spirit. So when I'm looking at a person, I'm like, this person is skilled, but they don't have the prey drive they need. This person's got the prey drive, but they don't have the skill. This person's got the knowledge, but they don't have the confidence.

Yeah.

And when you're really trying to put it together now, you know, when you put all of that together, there's. There's like. I teach a lot on the habits of the top 1% of performers. And the top 1% of performers have remarkable boldness. They got intrinsic motivation. They got great connection skills. They got ability to lock in and see something through its conclusion. And they have a grit and resilience. Those are the kind of attributes of the top 1%.

Yeah.

And that's what I'm looking for in a team. Yeah. So a lot of my people who work with me have been coached by me or mentored by me, you know, and they. They get into our ecosystem, and I'm trying to coach them and refine them.

Yeah.

You know, but it's not enough to have skill without prey drive. Yeah. Like, I know a lot of talented, lazy people.

So do I.

Okay. And I know a lot of, you know.

High prey drive, people that have low skill. So this is why the whole person is very important. Right. Coaching all four parts of their nature. Yeah. Is. And it's a. It's a framework. You need a little bit of this, a little bit of this, and a little bit of this.

Yeah. It's funny. I was. It's. As I hear you talk about not just your beginning and your journey.

I.

And we'll get into this as we build our friendship and relationship along the way. But my first mentor of all time was outside of my family dynamic. My family dynamic was very no prey drive. Literally no prey drive. It was the opposite. Was the antithesis, the anti. Pre.

Drive. Yeah.

No desire to develop skill.

Okay.

Only the desire to be what we've always been.

Yep.

Okay. So basically, what you. I enter the picture.

Yep.

Never had a illustration of what a life, an extraordinary life, could be. Right. And one. One afternoon, I. My first mentor, old man Myrick, pulls me down. My dad's framing crew puts me in the car and asked me two questions. What is. What is the difference between a rich man and a poor man?

Okay.

And my response Was money like, absolutely not the way they think.

Yeah.

And then he asked me the second question, which really punched me in the gut. And the reason I'm saying this, because I want to bring awareness to how to discover prey drive to figure out what segment is really deficient that needs optimization or needs growth.

Sure.

You. Because based on my understanding of your. Of your framework and your model, which is incredibly effective. Incredibly effective. My understanding is unless you're aware of where you're deficient, it's kind of hard to focus there. Because if you're accelerating in one level already, it's not that it doesn't need focus or attention, but it needs, I guess, a proponent, proportionate amount of focus and attention. But he asked me, he said, do you want to learn to think like me or continue thinking like your father? So my father is the grand. My dad's a great dad now. Fantastic grandfather, in fact, fun story. I am now a grandfather as of this morning.

Wow.

Yeah. Was born this morning, 6:00am so.

Thank you. Incredible.

Yeah. So, you know, so now I want to carry this in the longevity and legacy. Right. It's not just, you know, there's. There's a. There's a huge part of me that wants to, you know, serve at scale, masses, people, whoever's in front of me, however God decides to show up through me. There's another part of me wants to make really sure that I was a generational breakage.

Yeah.

Right. So if you look at the mindset itself, is self awareness the ultimate key to unlocking the areas of the prey drive. We probably should break down the prey drive a little bit to kind of pick it apart. But, you know, how do you. I mean, when you're coaching somebody for the first time, how do you. I mean, I'm sure you recognize it really quick. Oh, boom, boom.

Yeah. Well, prey drive. Okay. So when I roll, flip the switch, it's all centered around two words that I trademarked. And those words were pray. Drive. P R, E Y, D R I V, E. Okay. And like a songwriter, I'm always looking for a hook. Okay. And I was coached by. I went through strategic coach with Dan Sullivan, and I was coached to make everything, give everything a unique name and make everything a unique process. Okay. So when I heard prey drive, I'd never heard it before. I was in a workshop. A war veteran was teaching it. He was talking about his job was in the war dog division of the Vietnam War. His job was to go ahead of the infantry with nothing but a dog. The dog's job was to sniff out bombs, booby traps, ambushes. Wow. And he kept talking about this dog having a prey drive. And I thought, now this is fascinating to me. Like, what is it? What is prey drive? So I Google it, and I figure out that it's an animal's ability to stalk, capture, and kill prey. A dog has a prey drive. Right. But it's not always activated. It's activated when there's danger. It's activated when it's pursuing something. And much of my life, the good lord gifted me with the ability to package an idea. Most of the money I've made is from packaging intellectual property, marketing that intellectual property, and selling that intellectual property. Like you're sitting in. What I tell people is you're sitting in a $10 million idea I had here. Right?

Yeah.

Yeah. But it's really worth hundreds of millions of dollars because of the deals that have happened here.

Sure.

Started in my mind.

Yeah.

Okay. So I'm really good at packaging a concept, packaging intellectual property, and then going, okay, how do I bring this to the world? So when I heard prey drive, I go, that's it. I'm looking for something new. And I Google it. I see that, and I. And I. So I call my intellectual property attorney. We trademark prey Drive in humans, and I give it a new name. Prey drive is the instinct to see something with the eyes. Right. See it. Or in the mind, in the imagination. And have the persistence and the intensity to go get it.

Yeah.

Pursue it.

Yeah.

To write that book, I deconstructed the top 20 motivational theories. They all basically say the same thing. We move toward things we want. Okay, I'm thirsty. I'm. Any water? I'm hungry. I'm. I'm lonely. I'm looking for people. And. But I also started asking, well, why do people become complacent? Why do they stop wanting something? Satisfied needs never motivate, Only unsatisfied needs.

Which we all face.

That's right.

Complacency.

That's right. So. So I go, okay, Prey drive is the concept. The publishers wouldn't let me call it Prey drive. When I wrote the book with McGraw Hill, they wouldn't let me put it on the front cover. They thought it was too masculine, that was too predatory. And they finally just said, what happens when a person's prey drive is activated? And I said, it's like flipping a freaking switch. That's the title. Okay, so now I got prey drive up here, which is the concept. Then I put it into phases. It's gotta be activated. There must be a persistence to it. There must be an intensity to it. That's the phases of prey drive. And then I said, what activates this drive? Like what? Right. Which I go into in the book. Right? And it's like, okay, this activates it. This activates it. So. So that is different than motivation. Motivation means to move. Inspiration means to breathe life into prey drive is activation. How do you activate this deep, latent, undeveloped talent? Like I was telling you before the interview, like, I figured out I've activated a new tool which is raising capital.

Yeah.

I saw other people do it. I go, I could do it. For years, I talked about doing it. I draw it up, and then one day I'm gonna give it a shot. Right. And look at how fast, Boom. I've been a part of 25 million bucks just like that. And so it's like, that is prey drive is your instinct to go get it. Right. And so it's like I started noticing that Covey called them birthday gifts. You were born with certain birthday gifts, but they're latent and undeveloped. They have not been opened or activated. And I could tell you story or story after story, and you've seen it in your life of something happening, and it's like it's activated. Right. I mean, there's a period where you were homeless. Right. And I see homeless people out here every day across from the greatness Factory. Right. And I'm like, I know that person could do something. I know that person can flip a switch. But. But. But how does it happen? Right. And so. So my role has been taking that concept and deconstructing it. And then I speak on it a lot. The psychology of it. I do it a lot with teams.

Yeah.

But because I was a real coach. Yeah. And so that's really what flip the switch and pray drive is.

Yeah. Well, I'm so glad you kind of unpacked divorce, because I. One of the things that. The word instigator came up in my mind as you're saying, okay, what. What starts the activation?

That's right.

Right. So for me, there was an instigative moment or instigator, a person, a situation. You share a lot of really, really vulnerable, cool stories yourself of how, you know, how have you even battled complacency at different times and stuff, which I think is important to the audience to know is like, you're. You're like me. You're living it. Right. We're learning. We're. We're living it. So therefore we're learning it.

Yeah.

You know, and then becomes a dot kind of adopted. But this instigator concept, you know, I mentioned, Steve, early on, I went through an embezzlement scenario that we can get into later today. You know, we're hanging out, if you want. That was a massive incident you mentioned. Hey, look, I was watching this clip about you saying, hey, go backwards in your business, look for your expenses. That's where I learned that lesson.

Yes.

And then applied it to Covid.

Yep.

Right. So is it fear alone that's the instigator? Is it?

You know, because when I think about both of those moments with the embezzlement scenario, there was fear.

Yeah.

But when I was doing the. The COVID thing, we had to pivot, too.

Yeah. It was.

It was much more like, no, I've done this before. This is. This is how I think we're going to re. This is how I think we're going to dig in this time.

Yeah.

So both of them were catalyst moments. So is it typically a catalyst moment? A catalyst person, a combination above? Like, how do we actually awaken it? Like, really?

Yeah, there's. There's some big revelation, and.

It typically is triggered by some moment or something that activates that drive. You know, when I wrote the book, it was during COVID so my agent tried to get me to write it on nothing but fear. Everybody was afraid. I had to do things I'd never done when I was afraid. So what are we afraid of? We're afraid of losing everything. Yeah. Afraid of going back to zero. Afraid of going back to where we used to be. Psychologists call it mental subtraction. If you're. If you're. If you're ever not activated, just picture yourself having to give up something you love. I love flying on my plane, you know, and. Yeah. And. And. But I don't fly it everywhere. I still fly commercial some. And. But. But. But you know, when you got three kids and you want to see those kids. Yeah. Travel the world like I do. Yeah. It wasn't for Instagram. It was really to go do something. Go do what I got to do and get home.

Yeah.

And.

And in tough times, it's like, well, we got to sell the plane or we got to sell the lodge, or I got to do something. Right. Mental subtraction is you don't need the tough times. You tell the brain, if I don't do this, I got to give this up, and if I love it enough, I won't give it up right now. People say things don't make you happy? Wherever your philosophy is on this, there's certain things that we have that do make me happy. I got a big lodge about 35 minutes from here. Every time I pull up to the lodge, I'm happy.

Yeah, I just bought a nice lake for lake.

There you go. My wife is happy at our, at our house in Florida. Makes her happy. Kids, we don't have beaches here in Tennessee going to their kids. You know, women going to Florida, women going to the beach house. And I got young kids. And so mental subtraction is, man, I don't want to, I don't want to go tell her we got to sell that house because I can't hit my sales numbers or I can't help enough people. That activates the prey drive. Fear of loss can make the prey drive. Okay, okay. And fear can be a lot of things. Embarrassment, rejection. See where I'm going.

Yeah.

But. But for some people, it doesn't phase them. Competition can activate the drive. Right. I'm a competitor. I was a coach. I hated losing more than I like winning. I would stay up all night after a loss and you know, walk instructor, walk the floors and bring the team in at 4:30 in the morning. Like if you knew how hardcore I was as a coach. I've softened so much over my life. I mean, I used to practice players after the game. If we lost in other people's gyms, I'd go find the practice gym at a, at an opponent and practice in their gym. Okay. I've been escorted out by police. I've been, I've been like, one group couldn't have their homecoming dance because I was in their gym practicing. I mean, I was hardcore, man. And part of me goes, was I. Was it too extreme?

Mm.

This was 20 years ago. Then part of me goes. That's how extreme I had to be to be that good.

Yeah.

So competition is. I hated losing more than I like winning. I'm a competitor. Even when I speak today. If I'm on stages with great people. Yeah, my litt. Yeah, whoever. Carter, a good friend of ours. Grover. Whoever.

Yeah.

I'm like, it's a competition, man. I'm the underdog. I'm the unknown. I'm the little bald headed.

That's funny because I know Ed well. He's pretty competitive.

Yeah. And he's so good. He's so good. He's so good. And his, he's, you know, because I was in Cabo a few, you know, two months ago speaking, and he was there speaking. I was speaking and I'm just sitting there watching him. It's like, man, he's. He's dial of Dan. Man, he's that good. Yeah, he's that good. Okay. And I'm sitting there in the audience going, I need to get better.

You know, it's really funny just thinking about. You and he have a lot of really cool similarities. I was with him and John Maxwell. This was probably six months ago. And somebody asked him a question. It was a private gathering for, you know, high impact entrepreneurs. And they said, ed, how do you like, how do you turn it off?

And now that I'm hearing describe prey drive, essentially what he's doing is he has, he has a. Yeah. A thing that he does with just a snap of his fingers and he's. And he literally activates his prey drive. So I'm curious to know.

Now that we all have a better understanding what prey drive is and how it operates. How can we turn prey drive on? Flip the switch, if you will, before we have to go through fear based moments or competition. How do we keep it activated? Like turn it on and keep activated.

Well, if you look at the other activators, so fear. You watch the Last Dance with Jordan and Jordan manufactured a lot of things so he could keep his prey drive activated. Okay. So the top entrepreneurs, I would suspect like a milette can manufacture it like boom. It's own an artist that's singing to 55,000 people. They don't feel good that night, can turn it on. The football player on a Sunday who's getting paid millions of dollars can turn it on. Not everybody. So I look at exposure activates my prey drive. I do enjoy traveling around the world. I do enjoy having conversations with people like you. Makes me think I was just interviewing Craig Ballant right before this about his book. And you know, it's like, that's good, that's good. That activated my drive. That sparked something in me. So exposure activates the drive. Right. That's why we want people come to the greatness factory.

Yeah.

See, it's hard place, brother. Like just, just.

Yeah. I mean for all of us. Just for the audience's sake. If you're an aspiration, I mean a leader.

Yep.

And you need to get content, like situated, produced. You guys have a little venue in there, like for an actual conferences and everything. Dude.

Yeah.

But yeah, check this out.

It's, you know, but this was a Dre God gave me 2016 said you built greatness factors for kids. Right. Build a greatness factor for adults. Took me eight years.

Yeah.

I always tell people, eight years, four tries and eight million bucks. I failed like two or three times.

At this point, I'm not the only.

No, no. Bought land. Yeah. Just spent 100 grand on plans, then took it to the city I was in, which is about 30 minutes from here. They said, it's too modern. Can you scale it down? Got frustrated, got discouraged, then went to another building, built it all out, bought the furniture, did one event. They kicked me out of the building. The landlord asked me to leave, said, the other tenants don't want you here. It's too much energy. That's what they told me. Had too much energy. And now I got quarter million dollars worth of furniture. I got no greatness factory. I've tried this multiple times, but I locked into it, right? And I said, I'm gonna do it, man. God gave me a vision every time I wanted to quit. No, this is a vision you're supposed to do, man. Just stuck with it.

And so when you're. When you're. When you're thinking about exposure, like, you've been around some of the top people in the world. I've been around some of the top people in the world. There's no way. It's like, how could you be. How could you be deactivated? It's like I'm watching, right?

Yeah.

Like when I'm watching my. Let speak. I'm sitting. I know the stories he's going to tell. I've heard him.

I know the same talk two or three times.

And it's like he hits it. Still crying. I'm like, damn it. Yeah, my lip. It's like, I'm still crying. I'm sitting here crying during this moment. And it's like, he's that good. And. And so exposure activates, environment activates. What's the difference? One, I see something when I go somewhere. Okay. Like coming to the greatness, factories and environment. Being in the locker room environment, right. Going to a big concert environment. There's things that trigger you to go, I want to do something bigger. I took my daughter to see Taylor Swift. Most. Most watched video I've ever had.

Okay.

Because I was speaking somewhere and I said, I took my daughter's daughter see Taylor Swift. And this was a couple years ago in Kansas city. I paid 3,500 bucks. We were in a suite with one of my clients, and. And people just hated that I paid 30 $500 to see Taylor Swift. And they just, you're such a terrible father. And she's such this. And she's Satanic and whatever.

Yeah.

Wow. I asked my daughter, who was I think 11 at the time. It was just a daddy daughter weekend. I said, what did you take away from tonight? She said, dad, I want to do something big in my life. If that's not worth 30 $500 to somebody for her to see that now, I don't know what she'll do with it. But it sparked a dream in her. I want to play bigger, dad.

Yeah.

I'm watching a woman in front of 75,000 people.

Yeah.

Like, it. It activated her. Okay. Now, it may not activate her sing, but it may activate her to be great at gymnastics, which is what she does. And so that is exposure environments. And then the fifth one is embarrassment. And I'm such a competitor. Like, if we don't hit our numbers, I'm embarrassed. If we don't play to a high level, I'm embarrassed. If we don't play at a high standard, I'm embarrassed. So embarrassment is not like I'm comparing myself. I may be watching my layout and go, I got to get better, man. He right. I got to get better. I got to get better storytelling. I got to get better at this. It's not like I'm. I'm comparing myself to him. I'm just like, I could play excellence in the ordinary. Yeah. I could play at a higher level. So all of those things activate Prey dry.

Yeah, I'm gonna.

I'm gonna.

I'm actually gonna. I'm gonna do a selfish coaching session for fun.

Yep.

So one of my boys. Okay, so here's a little dynamic, a little background information. I have three kids now, four grandkids. None of the kids are my biological children.

Okay.

So I came in, stepped in at one point in my life for my ex wife, and helped her raise her boys. Came still to this day, very close to them. I'm still dad.

Okay.

Adopted a young lady when she was 18 and nine months pregnant at a TGI Fridays.

Wow.

Baptized her in the hot tub. And then she's now my daughter. She's been my daughter for a number of years.

Yes.

My daughter's going on to. She was the first person in her biological. Her family to actually go on and purchase a home. So she's doing well. I taught her about equity and, like, you know, how to flip the property long term and stuff like that. My oldest boy is big. He loves history, so we want to become a history professor, so. So he's well on his way to do that. My middle boy is.

Someone who is currently in the 9 to 5 world knows he's called to more. Doesn't really know how to get there other than the fact that every time he tells other people he wants to kind of be more doing what he's seen me do.

Right?

So he wants to go and impact lives somehow, some way. He would love to be an entrepreneur like he had. I could tell that there's a big dream in his heart. Okay. But everybody but me that surrounds him is telling him the dream's too big. So I'm wondering if there's a. If there's an antithesis of prey drive in that prey drive can be suffocated by those around you. And I guess the question would be, in a selfish way is if he was sitting here with us today, what would you tell him to do to activate his prey drive and really get after it? Because I find that distraction is probably one of the greatest dysfunctions or tool to keep prey drive from being activated and staying activated.

Is he. Is he sick and tired of being where he's currently at?

He's about as sick and tired as he can. You know, they say the old. The old dog sitting on the porch and the nail has to get through the board just enough to really. I think that nail's about to pop through in such a way that really pricks.

Well, I think. I think.

I called Jeremy Miner one day and I was studying. I was studying. You know, I'm fascinated by the psychology of decisions, and I'm doing all this work with the great Price Pritchett, who's a psychologist, you know, wrote U Squared, Quantum Leap Strategy. And I'm asking him, why do people not make decisions? Right? And because the. Because the brain weighs perceived loss at three times the rate it does perceive gain.

Oh, wow.

Okay. So a lot of people don't do something because of fear. I go to work, whatever. So I call Miner and I go, man, why don't people move forward with decisions? And he went to school to be a psychologist and ended up being a sales trainer, a great sales trainer, which is perfect. And he said 80% of people, deep down, don't believe they can do it. They got inferiority complex. He said, they'll read your books, they'll come to your workshops, but deep down, they don't believe they can go do it. He said 20% of the people have superiority complex. They believe they can do it without your help.

Hey, guys, I hope you're enjoying the show. But more importantly, I want to pause the multitasking just for a second. The question Is is why does growth feel so hard when you feel like you're already doing everything you can to make it work, make it happen and make the day great? We don't realize what's actually causing our operational background that creates burnout, overwhelm and anxiousness. To solve that, I went ahead and created the Integrated Alignment Method assessment. It's a five minute assessment that allows you to get full clarity on where you're at in your journey, what needs to change, and more importantly, how to take actual action on everything that you learn about yourself in the big time. You see, I realized a long time ago that my greatest failure as a business owner and caused me all kinds of issues was one, not growing myself or growing the business. And two, not actually operating at a data driven decision making causing problems with my business because I was what's called dysregulated. Dysregulated is nothing more than when you're operating constantly out of fight or flight. Now if you're operating at a fight or flight, you're going to make bad decisions. I want you to go ahead and visit stevenscoggins.com alignment Take the assessment, get a full breakdown on everything you know about who you are, where you're at, what the next step should be in your business. It also comes with a handmade 35 page workbook to walk you through something I like to call the Integrated alignment method. That will help you better understand how to get regulated in the moment. It will help you better understand where you're at and what needs to change today as well as give you a roadmap to actually make it a reality. Until then, I'll see you back at the show. Much love.

Take care.

Peace.

So with both of them, you have to reframe them. So we had dinner one night in Phoenix and I said we talked for two hours and that dude could talk sales all night. It's like 8 o' clock at night, we're having dinner, it's 10:30. I'm like, I gotta go to bed, man. And I said, just tell me one thing, what salespeople need to know and I'm going to tie this into your son. He said, where there's no pain, there's no change. Okay. So I do believe that what he needs is exposure and environments.

Okay.

Hey, let me take you to the greatness Factory. See this guy named Coach Burke. Yeah, that activates, right? You don't. Instead of telling people, I think you need to show people. It's like I'm going to take you to A great steakhouse and show you what a great steakhouse. I'm going to let you drive a nice car. See what a nice car is. Right. It's like a lot of times we tell people, but we don't show them. So. So it's like, how do we activate someone? Exposure is the fastest way to activate. Let him go see something.

There we go.

Let him see it. Right. And then it's me being like, boom.

Yeah. It's funny you say that because it was probably three years ago, four years ago, I came out here to help our good friends of Aiden's with one of their things. And they were talking to personal brands and all kinds of stuff and. Yeah, one of the break sessions, right?

Yeah.

And my son stuff was at the time, he was basically studying TikTok. And so the break happens, everybody's kind of like doing their thing and walks out the room or whatever. Except for the 12 entrepreneurs who are all very successful in their own right, all building personal brands. Coming to my son, sitting at a table, interesting saying. Tell me how TikTok works.

Yeah.

And he coached them for, Yep, a good 90 minutes.

So I think that goes. I think that's so pivotal. You say that the exposure really helps.

Yeah. Well, let's look at some questions.

Yeah.

I would ask him.

How old is he?

He just turned 23, in fact. He's the. He's the father. He's the father today.

Okay, perfect. Good.

Brand new dad.

Congratulations, big guy.

Thanks.

Always ask four questions. Because a lot of my work has become helping people locate their primary skill, figure out the exact problem they want to solve, find the vehicle that can get them A to B. Yep. Okay. So and so it's like, what, out of everything you do, what do you love doing the most? Like, it'd be easy for me to say coaching, but it's not true. I don't like coaching everybody. I do a little bit of one to one, but not a lot. Yeah, I like coaching in certain environments. I like coaching certain people. So when you. When you go deeper and deeper and deeper and deeper to that question, like, what do you love doing? Right. That's passion. What could you be the best in the world at doing? This is skill. Talent. Right. Like. Like when you think about skills, it's like, it's like, who. Who's the best at helping people become wealthy and well known? Maybe it's Rory Vaden. Who. Who's the best at activating prey driving people? Maybe it's Coach Burke.

No, it's Coburg.

Okay, so it's like. It's like, okay, could I do that? Yes. Can I package ideas? Yes. Have I refined it as well as Rory has? No. So when you really start asking that deeper question, it's like, you know, what could you be the best at? Third question is, where's the economic need? Right. What drives the. You know, how do we make money doing this? Who would pay you the most money for it? And then the fourth question is, what is your conscience telling you you're supposed to be doing?

Yeah.

And for a period of time, I didn't want to work with kids because I work with kids for so long. But God kept saying, do something for kids. And I kept saying, no, I've already done stuff. Kids. I'm done doing stuff. I got my own kids. Right. It's like, I don't want to do this. And then it's like, no, you should. You shouldn't waste that talent. That's what I kept hearing. You shouldn't waste that talent. You have a real skill to help kids. So we developed a curriculum called the Confidence Factory. And we paid somebody to package it up. All of my best work for kids. Now, what will we do with that? I don't know yet. I may license it to somebody who works with kids. I may do this with it. I may do that with it. It's my way to help kids without going back and being a teacher.

Sure.

Okay. So when you're working through these things, when you're asking these big questions. Because a lot of people don't think like this. Like with Sullivan, everything was built around your unique ability. Your whole life is built around your unique ability. The way you build your businesses around your unique ability. And here's the way you find your unique ability. Right? So it's not like some tests like strength finders or find your parachute or whatever the case may be. It's really stepping back to a fundamental relationship between the skill you have and the problem you would love to solve. And you fall in love with the problem.

Yeah.

So it's like, with him, it's like that's. He needs to go through that. I'd rather him do it at 23 than at 35.

A thousand percent.

So it's. But a lot of people won't do it. They'll stay from 23 to 35. And what they're doing, they'll say they're miserable. They never spend enough time getting to know their self.

Man, it's so good. I was also just thinking here, you know, you could have a. I'm 49 now.

And I had force enough to have my awakening a long time ago. And then I started the journey right. There's lots of ups and downs, lots of what I call them, life gates or crushings or things you go through that really refine you and kind of make you more. More and more grounded, more and more authentic, more and more aligned, so on and so forth. Well, one of the things that struck out to me, sticks out to me, is when it comes down to how we.

Find that unique ability. So much of it comes down to being still and not being active. Sitting down with a pen and a pad, being in an environment where it's serene for some of it's in a soundproof room for some of us, it's at the ocean, the mountains. And then I also dumbed. It also dawned on me as especially we've been talking even more so that we're taught early on that one of the success principles that I'm sure you've heard along the days is model success and success will happen for you. But, you know, 97% of personal brands never fully monetize. They never actually get to the revenue source. And I think it's because they're modeling something that's incongruent with who they are and who this divine skill set is. So if modeling is not necessarily the way to go, how can we take the best of modeling, you know, successful principles and habits, but then also becoming congruently aligned with what it is we bring to the marketplace?

Yeah, I think that's a great question.

Because. Because, you know, I'm going through Rory's book right now, like the, you know, the book that's not out yet. And I'm thinking about Sheehan's Wall and. And. Which is a great exercise about, you know, you're unknown over here, you're trying to be new. And what a lot of people do is exactly what you say they see. Yeah, right. I spent a lot of time with Cardone From 2014 to 2017, 2018, when I spoke at 10X, I was down there in the Miami offices. I was around him. I was able to observe him. He was an animal. He.

Which is crazy because no one was. Well, he's a great. He's very different with his family.

Absolutely. But he's an animal. And. And the truth is I needed that. I needed to see how he marketed. I needed to see a big operation. I needed to see. Right. I needed to see that. And a lot of my learning was just observing him. How does he do this? What's his structure? How does he generate all these leads? Now I think it's perfectly fine for me to come back, and I have more of a boutique firm. Right. Small number of people.

Sure.

It's perfectly fine for me to come back and go, all right, he's got four video guys. They're in a room editing. He's pumping out more content than me. He's willing to do these things. I'm not.

Yeah.

It's perfectly fine for me to say that, not try to emulate him, because a lot of people, when I talk about him, I don't like him. And. And. And I'm like, but the dude's a genius, man. Yeah. There's no better marketer that I know that I've always marketing that I've ever been around somebody better than him. Right. Everybody has their own thing that they're great at. Okay. So I think when you're thinking about this question of, like, looking out at somebody is like Kuzas and Posner in that book Leadership Challenge many years ago talked about, you look out, and then you look in, and then you move on.

Yeah.

It's like, I don't want to be cardone.

Yeah.

He's who he is. Yeah. I am who I am. Okay. But I can take and go. That's good. We need to be doing a better job. Marketing.

Yeah.

He's doing webinars on Saturday and generate 100,000 leads. I need to be doing webinars like. Like, it's not trying to do Be them. It's trying to do some things they're doing.

Yeah.

Like. Like with this place. You know, you have. You have.

Experiences in having these venues.

Yeah.

Probably more experience than I do. It would be stupid of me not to say, hey, Steven, tell me, man, what you think we ought to do to market this place. Yeah. Walk through it. Get a feel for it. I'm humble. I'm coachable. I'm teachable. I'm alert.

I'm so glad you said that, because the greatest coaches I. That I know of on the planet are also the greatest students.

Yeah.

And I think a lot of times, ego can get us in the way where we finally hit a level of credibility that we stop learning. And what I'm hearing you say, even as an undercurrent prey drive, for example, is very much like, no, I never stop learning. Never stop.

No. And I think stubbornness, I always tell people, stubbornness is. Can be a good thing for a while until it gets you to a point where it ain't. Good.

Yeah.

Okay. And I see so many people who do get to that point. So I want to remain in a posture of learning, like attitude. Like when I, when I bought that plane, my pilot was Reggie Jackson's pilot. The great baseball player. Yeah, yeah. And he had 20,000 hours of flight time. And, and I went up and I said, tell me about this plane, man. Because I have no desire to be a pilot. I have no desire to sit in the front. I want to sit in the back and rest and work and take people with me and mastermind and all those. But I don't want to be up front. And he said, well, coach, one thing I think you'd find interesting is this cockpit has what's called an attitude indicator.

An attitude. Not an altitude, but attitude. Okay.

And the attitude indicator tells you is the plane ascending, plateaued or descending. Okay. And it follows a marketing. I go, that's life. And people have attitudes. And attitude is a posture of the body represented by physical state. If I didn't want to be here with you right now, you'd know it. Oh, for sure. No matter how much I smile, no matter how what kind of personality technique people use. Yeah, right. It's like, it's like the attitude walks in the door before you do. So, so what I see people do is this attitude of, of they're not alert, they're not curious and they're not responsive.

Yeah.

They're not hungry, they're not humble, they're not teachable. Right. So. So they hit a ceiling. I hate the ceiling. I despise stagnation.

Yeah.

I despise incremental growth.

Yeah.

I'm looking for somebody. So if you look at back in my life, it was like, okay, I had Covey for eight years, then I had this coach, then I had Sullivan, then I had Blanchard, then I had. Right now I've got Price Pritchett. And so my whole focus is on quantum leaps, because that's who I'm being coached by.

Yeah, man.

Except in this case, I went to him and said, let's do a program together. And I got to actually make money, get coached. And it's been incredible. But that was just boldness of me reading his books and going, hey, I want to come meet you.

Yeah.

And he said, okay.

Yeah.

Now if I had reached out to him and I didn't have 22 books and he didn't look at my website and I didn't have an 8 million dollar building, would he have taken the meeting with me? That's something people should ask Themselves. Because if just some random person emailed me and said, I want to meet you, I wouldn't expect to do a program with you. Or I may not even take the meeting with him. I don't know. But, but, but, but. So a lot of people go, how did you get that meeting with Price Pritchett? Like, how are you doing stuff with this? And I said, well, a lot of people say, well, I'd like to meet him one day. I'm like, I'm gonna go work with him. Right. But it's up to me to convince him to be able to do that.

Yeah.

And we had a great partnership and we teach on the quantum leaps. But now I'm in a phase of my life of quantum leaps, which are significant jumps. Now, here's what's interesting.

Could I do that in my coaching business? Because people are now seeing me raise capital and do all these other things. And the easy thing for them to say was, he don't want to coach people anymore. He's over here doing this. Right. Which is not true. What is true is that I am actually practicing exactly what I'm teaching people to do. I'm saying, steven, I am interested in quantum leaps. Million dollar days. Can I do it in the coaching business? Yes. But it's a lot of work. Could I do it over here? Could I do it over here? Could I do it over here? And it all comes back to here.

Yeah.

It's all intentionally congruent.

Yeah.

It's not like I'm here and I'm doing something crazy over here. I'm actually teaching people exactly what I'm doing.

Yeah. I believe wholeheartedly in what I call the ecosystem.

Yep.

So one of the things that I, that I coach entrepreneurs to do a lot of times is they'll say, well, I've been stuck at the. Just below the seven figure ceiling or just over the seven figure ceiling.

Right.

So they can't get the eight figures or they're at six and they get the seven. Right. In almost every case are so focused on earning the way they've always earned that they're completely close minded to compounding how they earn.

That's right.

Because if there's typically ancillary skill sets that come alongside of you as you're growing on, like you just the story you're talking about just now, it's you. You discovered you had a knack for it by doing the other thing really, really well and with excellence. Then you had the liquidity itself because you did the other thing with excellence. Which gives you more opportunity, which allows you to compound. See, I believe the great between going from seven, eight figures is nothing more than learning to not just earn, but also compound.

Right.

And that compounding principle is what gives us momentum to do pretty much anything.

Yep, that's right. And if you. And when I studied Pritchett, you never have a quantum leap trying harder. You have a quantum leap by trying differently.

Yes, yes.

Okay. So I always use this concept of baking soda. I used to coach the top whole life insurance people in the. In the world. Okay. And I just kind of stumbled into that. I started coaching one. He told his buddies, yeah. Next thing you know, I'm out on tour coaching all these people. These are the big boys and the big girls. These are guys making 4 or 5 million a year selling insurance. They're selling whole life insurance. Yeah, Right. Which, you know, Ramsey's against. But. But they were masters at selling. They would use props. Right. Like. Like one of the top ones I coach. You would walk in his office and there's a treasure chest over there. And he'd say, you know what that treasure chest is? And I'd say, what? He said, that's a chest of broken dreams. All the things you'll never be able to do because you never planned properly.

Wow.

He would use baking soda. He'd hold baking soda up in his hand right here. And he said, you see this, this baking soda arm and hammer, Baking soda. He said, you know how we use baking soda back when I was a kid? And they go, no. And he'd say, we baked with it. Then he would take it and put it in his hand. He would change hands right in front of them and hold it over here. And he said, how do we use baking soda today? And they'd say, deodorize. He said, and he put it back in his hand. He'd say, same product used in a different way. He was trying to open their mind to, you could use insurance this way.

Yeah.

Okay, let's use that in skills. Because when I wrote Eight Figure Skills, stuck in six Figure Vehicles, I self published that book. Because in between writing the big ones, I pump these things out.

Sure.

Just to keep me fresh. And I go, what's the problem? What's the real problem? And I'm like, problem is there's a lot of very talented people who are highly under capitalized. What is the real problem? Skill. Problem vehicle.

Yeah.

Okay.

Yeah.

When. When I'm raising capital, it's same skill. My skill set is activation used in a different way. Yeah, same Skill that I use in coaching. Activate. Activate. What? Prey Drive. Activate. Boldness. Activate. Imagination. Activate. A bigger future. Now I just take it over here, and I activate people to go. I want to invite. I want to seat at a bigger table. Like, that's what I want to do. I need to be investing. I need to be part of the greatness factory. So it's kind of like that. That baking soda thing. I'm using the same skill in a different vehicle. Now. Let's go back to when I was 25 years old. I'm a high school basketball coach. I'm making whatever $25,000 a year.

Yeah.

Same skill over here. To corporate America. The guy Dale goes, man, this was good. Come back. I'm like, I don't want to come back. I'm a high school coach. That's how I was thinking. He said, here's your check. And I go, what?

Man, I was just thinking that the word ima.

Ima. You could say you could whatever your life, whatever stage of life or business. Right. I'm a. Just a blank. Or ima.

Yep.

That. That is the limitation. I was watching this. I was watching Diary of a CEO and I forgot the state. Steve Bartlett.

Okay.

And he was Talking about this YouTube video that's been circulating. And essentially, it starts off. He draws a big black circle, drops the ant. The middle. The ant won't break the circle.

Yeah.

Okay. A few minutes later, they try. They're trying different insects. Eventually, this. They do it with a spider, but they don't quite get the. The circle drawn quick enough. Right. And so the spider actually jumps over, like, the halfway point of the. The. The. The circle. Right. Lo and behold, they can't. That Spiker can't. That spider cannot be contained ever again.

Wow.

And it's because. And it's because it's that same thing. I'm just a. I'm just.

Yeah.

I'm just a. I mean, it's funny. When I started, my grandfather and I know we're running up on time, but my grandfather told me a long time ago, he's like, you know, I was like. I went to him one time, I said, look, I'm being asked to speak now. I'm a. I'm a construction guy. I build a construction business from a trash pile. It's like, that's what I know. Yeah, Right. Meanwhile, I've had people elbow me at even Ramsey's events, like, dude, that's you. And all this kind of stuff. And you're like, well, maybe. Maybe I don't Know, kind of. And lo and behold, but right before he passed away in 2016.

He looks at me and he is, he goes, you're more than just a. Yeah. He literally used those words. You're more than justa.

Yeah, it's good.

And lo and behold, you know, from that point on, I began to think more outside of the box. It's also almost like I had jumped over that rope. So, you know, this also brings something that's really pivotal in Flip the Switch that I love. There's so, there's so many quotes, dude, that book is a highlighter book for days and weeks and months and years on end, and I'm going to butcher it a little bit. But one of the things that you said was, you can't delegate your ambition or your aspiration.

Yeah.

And that, that ima just like, just kind of reminded me of that.

Yeah. I think, I think a lot of people I've coached, and I get it. I've been running a company for 17, 18 years. It's exhausting. You know, I, I, I've been doing the same thing for 33 years. It's easy to lose the prey drive. It's easy for me to bring somebody in and say, you're in charge of the company.

I've seen some of my clients do this. I now own the company. You're in charge of the company? Yep. I'm kind of going to step away over here. But I'm the power source. Right. And I was working with a, you know, probably $50 million insurance company in St. Louis, and the consultants told these young guys, or three brothers, two step out, build their C suite, their owners. Right. Everything went downhill.

Yeah.

And the first thing I said is, I said, I can understand why you want to do that. What's, that's the benefit, owning the company. Right. You own it. Yeah. But in this particular company, you are the power source. They need you. My people need me. They need me selling. They need me being enthusiastic. They need me out there speaking. Yeah. That's the structure of this business. The greatness factory needs me getting people excited to come to it.

Yeah.

So I think when you, what we, what our natural tendency is, is that we own it. We want to delegate it out. And, and, but, but you're. I can't delegate my workouts to another person. Right. I said to somebody else, I got to go work out. I can't delegate my potential to another person. I can't delegate my right. That's why I always say, never place your destiny in somebody else's hands. It's like, you know, it's like, you got to engage with this. Okay, now I want to go back to something you said about Ima. Because I was a high school teacher, Number one question I get asked is, how'd you go from a high school teacher to this? Okay. Yeah. And because of that mindset is I'm just a high school teacher. And so I would see teachers that were unhappy teaching, and I'd say, why are you teaching? They say, what else would I do? And I'd say, in any given day, your psychologist, your. Your conflict resolution, your motivator, right?

Yeah.

You're. You're a surrogate parent.

Yeah.

Okay. And I said, hal Urban. I said, do you know who Hal Urban is? They go now. And I said, hal Urban self published a book called Life's 20 Greatest Lessons. He wrote it for his kids. Somehow the book got out. He was selling 250,000 units of that book out of his garage. Wow. Self published. Let's say he's making 10 bucks a book. It's $2.5 million a year. And they'd say, well, what's this got to do with me? And I'd say, do you know what Hal Urban does for a living? And they'd say, what? And I said, he's a teacher. Here's a teacher making two and a half, three million a year. And you're telling me that's all you can do?

Yeah.

So me saying I'm just a high school basketball coach or I'm a. No, I was a specialist. This is one thing I'm big on. You are not a generalist. You are a specialist. Yeah, I'm a specialist at activation. I'm a specialist at building competitive intelligence in teams. I'm a specialist at helping people get a seat at a bigger table. Like, I'm a stone cold killer. Right?

Yeah.

Now if. Because that's a shift in how I see myself. So let's look back at two different stories. I was a high school basket, Steven. I was a high school basketball coach for 13 years. I won a championship. Right. Let's say I tell an audience that. Let's say I spent 13. Let me say it a different way. I spent 13 years of my life building national championship teams. Really Building an incredible skill set of activating the drive inside of people, inner engineering them, building competitive intelligence. Now, which one of those sounds better? Which one would a Fortune 500 company hire me for? Because I was a high school basketball coach. No, nobody cares that I was a coach. And one Champ. You see what I'm saying? But they do care. It's like this dude can get more out of our people. He's highly skilled. Right. Last week I was with Dr. Horton, one of the big home builders in the country. They've been trying to get me in there for like two years and they couldn't do it and they couldn't figure it out. And then I go down and do two hours with their salespeople and they're like, this dude can help us. Okay. So that's a skill set.

Yeah.

That skill set has been refined over a 30 year cycle.

Yeah.

First in athletics, now in business, now in human performance. Right.

Yeah.

So who? Everybody. I've been shaped by Covey because there's no greater contrast than Covey and Cardone.

You know what I'm saying? Like, like, like, like, like. It's like, it's like ying and yank.

That's what I'm saying. It's like Tim Story said to me one day, he's like, man, you're the modern day Covey. Which is one of the greatest compliments I ever got.

Say that's. Yeah, that resonates.

He said, you're more dynamic than Cuffy because the coach in you, he said, but the depth that you have is Cuffy.

Yeah.

And I. And that's why I'm so lucky to be turned on to Covey at 18.

Yeah.

That's when. When you. I'm sure you got your guy. This is who I studied. Yes. Who shaped me from man.

I studied. I've studied so many people on my journey. I'm sorry. Self taught. God blessed.

Yeah.

You know, so.

So there's people that's like, that was my dude for these years, you know, and, and even when, you know, I'm talking to Jeremy who, who you have relationship with, Jeremy Weber, who's on my team. I said, you got to understand when we're marketing me, I'm Covey and Card. Oh, yeah. I have a relentless prey drive about me.

Yeah.

That is that animal. Right. It's just more refined and polished.

Yeah.

Because I have such depth from Covey.

Yeah.

And that's, that's what makes me different. So when you're trying to market me versus all these other people, this is who I am. You got to know me. Right. So. So I think, I think that's that. That's kind of what prey drive is, man.

Yeah, dude.

It's the instinct to see it and go get it. And I'll be honest with you, right now in my life.

You know, I think we will surpass in three years with what I'm doing on raising capital than what it took me seven.

Yes.

20 years to do.

Yeah, yeah. I think it'll be even better than that. Yeah.

But.

If I hadn't spent all these years building reputational capital, showing up, doing what I said I was going to do, being consistent, people that trust me, follow me online, you know what I'm saying?

Yeah. Those resources wouldn't be there.

Then I wouldn't be able to go, we're raising capital. A million bucks a day, man. You see what I'm saying?

Yeah, dude.

So you don't have one without the other. So people come to me and they say, well, I can, I could do that. Like I have coach birds raising capital. I should be raising capital. Well, Coach Burt spent 20, 30 years.

There's in my position, if someone who's, you know, exited a company and stuff like that.

I get no shortage of deals that come across my desk. Yeah, right. And for me, it's trying to discern what are the right deals for me based on my unique skill set and my gifting and stuff like that. It's like as soon as you exit, it's like, it's like somebody just blast your email out to the private equity world. So, you know, we got this, we got this, we got this. And I'm also looking for, I'm also looking for things that light me up. Some of the stuff you talk about sounds really cool, but.

Well, I'm fascinated by what you've done. I've never exited. I've had liquidity events with various things. Mostly real estate because I bought a bunch of real estate in my life. But. But I've never set up something to exit it.

Yeah.

Or sell it. So I know we're going to be talking about that when I interview you. We flip flop.

Yeah.

And do that. But thank you for coming today, man. It's been great, brother.

This man. It's been, it's been a joy. One final question. We'll get out of here. What is something on your heart that you've always wanted to talk about? A thought, a concept that you've always wanted to share, but have you had to share so far?

That's a tough question.

You know, one of the things I'm thinking of now is, is when people hear, hear me talk about these quantum leaps that I've learned from Pritchard. I'm writing a little book right now called Million Dollar Days. Just a little self published book that I want to Write. It's really about expansion. Like, how does a high school basketball coach go from here to here? Starts with this thought of that. It's possible, man. It's all possible. It's all possible if we just take an action and I'm action over strategy. That's just me. Which drives a lot of people crazy, but it's like, choose an aiming point, move toward it, run like hell toward it. And. And what will happen in your life is things. People start showing up, these opportunities show up. You never know where it's going to be. So just be open to it. Have psychological flexibility, man. Be open to run toward it.

I love it, dude. Thanks so much for coming on, man.

I appreciate you. Absolutely, brother. Thank you.

All right, guys, as you know, like, subscribe, share, you're not going to miss this. We'll put all the show notes. Make sure you have access to flip the switch along with all things coach Burt. Guys, we'll see you in the next one. Take care. Peace. Hey, guys, I hope you enjoyed that amazing conversation. And if you want more just like that to help you level up your life and your business, you're not going to miss this next one. Check it out.

And I feel bad for people when.

They come up and be like, oh, my gosh, you're Ryan Leak.

And I'll be like, hi. They're like, disappointed, you know, just like. Like, I'm not like.

Like, some people like me. You're super funny on stage.

And I'm just like.

They run up to me and I think they're waiting for me to, like, crack a joke. Yeah.

I'm just like, hi, I'm Ryan. How are you?

They're just grounded. No jokes.

I'm like.