Will AI Amplify You, or Replace You?

One of the things that I've sensed in the marketplace is drastically changing, and one of my good friends, Rory Vaden, obviously spends a lot of time in this is the, the need for, the establishing of, the creation of, and the authenticity of building a personal brand. The vast majority of the population, or I'd say population, those that would rank themselves doing Google search. You normally pop on and do a Google search and say, hey, you know, what's the best painter in my area? What's the best, you know, place to get my nails done or buy a car or any number of things. They, they're now not really going to search engines. They're actually going to the AI tools. How does someone especially come out of the gate nowadays build a personal brand using, using the tool AI when it sounds like the indexing is still being pulled from the web. So you do need to go out to the web and go ahead and make sure that the web is super dialed in. So when it does go to index, or is there a certain way in which you could, you know, have an AI tool suggest you over. Over a different professional or things of that nature? Because I find that sometimes everything's pattern recognition, right. If you can find the right pattern, you can find the right flow. A lot of times you can model it or even improve it or innovate it. I've never heard someone who's playing at an entrepreneurial level the way you're playing at an entrepreneurial level, even care about social media and brand growth. Like, I think you're the only voice, especially in the mortgage industry, that's like, no, I've got to get in this.

Yeah.

Which is mind blowing. But at the same time, it also gives. It's also an amazing voice for, you know, those that need to learn. Yeah.

I'm not in the real estate space. You got Ryan Sirhant, you got Grant Cardone, you got, you know, a ton of people in the space, in the real estate space doing it now.

Yeah, yeah.

But not in the mortgage space because they're, I don't know, too good or too. They think they sell a boring product, they can't do it or whatever it is, and then start posting, start doing content. Like a lot of people need to just start. Start getting out of your comfort zone, doing stuff like, you know, man on the street. Content works really well, always hits hard.

Yeah, Yeah, I was just thinking too. I think when, when I just kind of reflect back on what you just shared, I think it. It comes down to one word, it comes down to authenticity. Like be all of you. Be the integrated version of you. Like be the, be the, be the real you.

Yeah, I, I, I haven't seen be you. Don't be mortgage you.

You know, when you're having a dialogue, you're having a suggestive dial with an AI tool. I'm a big believer in just setting the parameters. And because I believe in truth more than anything else, the parameters are always, it's okay to let me know what I'm not seeing, where my bias is kicking in, where are my own patterns or you know, call them childhood wounds or like, you know, because we always bring our, ourselves to work every day. Right. You know, it seems also the, it's the debate even based on what you just said in my experiences would validate that, by the way. But I was my most difficult as a bench entrepreneur, leader, business guy, the whole deal. When I had the inability to go and get regulated and grounded on a consistent basis, my, you know, I was at a heightened state solving problems left, right. Everybody was coming, coming this direction with problems, you know, and now it took, it only took me 20 years to figure it out. 20 years actually start my own practices, you know, but I even, even today I have to catch myself out. Like so much of like even doing the reset is just catching yourself out in the moment, you know, with that in mind. Because in this, it's funny, this all ties together in the form of integration. We're, you know, we've got the AI concept of integration was the, the back and forth discussion. We've got self integration, this grounded piece. We got relational integration. And you know, for me, I make great, I make much better decisions. I'm gonna say great decisions, but much better decisions. If I am grounded, if I am regulated, I'm not reacting. I was just kind of reflecting with a journal and it was like, you know, if I think about the stuff that really impeded my, my, my personal progress, my leadership, how I was running the company, how I viewed, you know, different systems and processes, you know, what's at the core of that. And what happened was I realized that as a leader I was, I was tying my self worth and identity to the tactic. So if I didn't go in and try to rescue it, then somehow that was a, that was attack on my self worth. So that was one of the, one of the things that was like a great aha moment. And the second thing hard to recognize.

So that's really great that you recognize

that because it is hard to recognize when something is so deep. This is the Principles that we, the principles and fundamentals we live by. This is your, your guardrails. You know, by definition we are these things and outside of these things, we're not these things. Everything else in the middle is open for optimization, performance, innovation, etc. However, I'm going to show you how I did it. Like I'm gonna teach you how I did it. And then you have full right and responsibility and reign to optimize it if you're able to. One of the things I'm, I'm a little just, I'm paying a lot of attention to is what are the ethical boundaries and what are the ethical practical practices that maybe we should be trying to implement and put into play with AI specifically. Oh, I'd a thousand percent agree. You know, the one, the one reoccurring through line, through everything you shared so far, I think is the word intentionality. Somehow at an earlier stage, at the earliest possible stage of life, you began being very intentional in general, like intentional an idea, attentional with your marital relationship, intentional with your kids, intentional with the relationships out, you know, the, the public facing relationships. And I feel like one of the things that we get stuck on a lot of times as you know, achievers, entrepreneurs, people in this space, a lot of times is we. And this is something that I just am hugely admir hire you for because it seems like you've known your authentic self for a long, long time, where for me, I had to go and discover it over lots of pressure, lots of crushings and all the things. And I feel like a lot of us, we resist our authentic self mainly because of like, you know, we might have a sense of lack of safety, but there, there tends to be a lack of intentionality. It's like we're, we're kind of like throwing stuff at the wall to a certain, to a certain extent to kind of figure out kind of where we're heading. Which I think is great for experimentation. Right. But can you, can you have intensity behind the experiment? Can you have the intentionality behind the experiment? And when I look at these, these segments, dude, you're just like a one of a kind rockstar when it comes to this stuff. You just, you innately understand where things are going or where things are headed. There is truth to having micro adjustments for macro growth, like exponential growth. And I think so many times one of the things we kind of get too focused on or too lost on is trying to have massive wins early on without actually doing the foundation. And the kind of the, the, the, well, foundational Work honestly. But I also realized as someone who feels like they operate in honesty and integrity and faith and things of that nature, if I'm not actively engaging with AI, then the, the only other option is for people who maybe not share a similar worldview as far as creating value for the world and service to others and stuff like that. They're the voices going into AI. So AI becomes an illustration of what humanity is in many respects. And one of the, you know, one of the things that I'm looking at right now that I'm paying attention to is I work with my, my AI tools daily, if not multiple times in a day. In many cases my AI tool because of pattern recognition has a lot more insight on who Steven is. In some cases it helps him help Steven understand better more about Stephen based on patterns and biases or whatever that you don't even know you have. So there's all these little beautiful components. But I also, if I, if I played this out, I'm going to share with you a little bit of this off air. But if I play this out over the next 18 to 60 months, okay, the world itself is going to look very, very, very different. For example, you know, right now the economy's been shaken. Interest rates in theory, hopefully, while we're actually on this call, they're lowering the interest rates to get some, some chutzpah back in the, you know, in the marketplace for people to be able to afford a home and all that kind of stuff. You know, housing drives up a huge portion of the economy. And literally after the gym this morning, I had this interesting thought. I was like, well if AI is going to take pretty much every tech or administrative job. Because know if you maybe you already know this and you probably do, but Elon Musk obviously just invested in a whole new entity that I think he's calling was it not Microsoft? Because I know he's combating micro something, something hard, eco hard or something like that. Yeah, it's like a, like a total play on words.

Okay.

But his entity that he's creating basically is agents that do everything that Microsoft already does. Integrated agents. Right. So you're talking about a multi billion dollar business that Elon's vision of that is now all be done with AI tools. There's approximately 2000 member, or it's either 2000 or 200,000. I think it's 2000 people that work for Microsoft. All right, so as you're looking at all this stuff like okay, so here's where I'm going with this. We haven't begin to really see the disruption in the job market from my perspective. So what I see happening in the next 18 to 16 months and at different levels, I think it'll pick up rapidly. Is one of the things that I think is going to happen is the occupation professional environment is going to change drastically. I'm a little concerned about how the economy itself is going to support itself with no one to actually buy said product. So all the companies are investing in AI to streamline their operations, increase their margin, in some cases replace redundancies with less errors. Because that's. That is one of the things that I can do once it's actually trained well, is it replaces human error that we look for keying errors and all kinds of stuff. But when you look at it, it's like, okay, well, how is the economy going to shift? And one of the things that I've actually heard that's a little concerning is, well, we're going to go. We're going to go to a worldwide concept of basically supply money. Yeah. Universal. Universal stuff. I'm like, how is that cool, Sam?