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In this brief media‑kit video, Steve Riddle, founder of CoachStation and co‑author (with his mother Cath) of the book Falling Into Leadership, outlines his 30+ years of experience leading, coaching, and mentoring leaders and managers. He identifies a core problem: most leaders receive insufficient development and end up "falling into" leadership, spending years figuring it out on their own. The book was written to address this gap by compiling real coaching conversations, practical tools, and lived experience in one resource, enabling leaders to grow with clarity and confidence. Riddle emphasizes CoachStation’s belief that leadership shapes culture, which in turn shapes lives, so developing a single leader creates ripple effects across teams, organizations, families, and communities. He concludes with a call to action, inviting podcast hosts to discuss the book and explore collaboration to amplify its impact.

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