Steve D Valentine advises real estate agents on hiring choices: instead of reflexively hiring a buyer's agent, consider whether you want to build a team or a business/life balance. He recommends hiring for time (an executive assistant with a license who can handle paperwork/transaction coordination and manage your schedule) rather than immediately hiring marketing staff or a buyer's agent.
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Now the question is, where's your skill set? This is the crossroad that a lot of agents come into and I think is hindered when it's like, oh, the first thing is hiring a buyer's agent. Right? This is like, everybody's first thing. I have too much. I need a buyer's agent. Here's my question. Do you want to start building a team, or do you want to start building a business and a life? Okay, so the question is, the next hire is, how do I buy more time? If I buy more time, can I be in front of more people? Which means you're now hiring more of an executive assistant that has a license that can do some TC work. Right. Paperwork. We don't want to stop doing paperwork and make. They might be doing some task management. They are not your marketing person. Do not confuse that. Do not go, I want a marketer, a task manager. They're not the same people. They aren't. Right. They're a task manager. They are there to keep your life on track, watch your calendar, set appointments, and they should be able to talk to clients eventually.