Steve D. Valentine shows real estate agents how to present net-income calculations to clients, then offer a cash-offer option as a low-pressure "what if" scenario. This two-step approach creates income opportunities without pushing clients into a decision.
We just earned income by proving the fact and showing that this is what your net could be. Now we're going to do one step further and we're just going to simply show them the easy button, which is where we're going to create income. This is where a cash offer comes in. We're not saying take it or leave it. We're simply showing them the factual numbers. Now we're just going to take the same facts and say, what if? But if we don't offer it, then they can't choose it.
It’s Not What Your House Is Worth; It’s What It Can Do for You (Pause, Identify, Respond)
