Steve D. Valentine teaches real estate agents and home inspectors how to keep a straight face in houses reeking of cat urine. His method: deliberately visit nasty properties, breathe in the smell, and visualize the profit from fixing them. Condition your gag reflex and stay present so the seller doesn't see you flinch.
Chapters
Hot cat piss house exercise. Now, so many people like, cold plunge and work out. No, I'm going to get you prepared so that you don't make faces when you walk into the seller's house and it smells like cat piss. So, the goal is you have to find a really nasty house like this one. Breathe in all that cat urine. And I want you to visual— I want you to visualize while you're doing it the amount of money you can make from cat piss and people's ability to not take care of their shit. I also want you to visualize the things that, like opening toilets and refrigerators that have been unplugged for a very long time, because when you do this, you're gonna need to work on your gag reflexes and you're gonna stay in the moment because you want to keep from Ah, that face when you walk in and a seller's looking at you like, what's wrong with my house? Please have a seat here. No, it's not cat hair. That's a couch underneath the cat hair. And then you have to be prepared to take it all in. And if you don't like that, don't.