Steve D Valentine says real estate agents who crushed it during the multiple-offer frenzy are struggling now because they won't adapt. The market isn't tough, he argues. Agents who pivot their skills and offerings will thrive.
I don't think the market's tough right now at all. I think people were just so used to it being so easy even though it was tough, like with multiple offers and things. I was driving around yesterday, I was thinking about, remember all the agents they would post sold this house in two days, sold this house in 24 hours like they were doing something. I'm like, it's just the market. Good job, right? A monkey could stick a sign in the yard and sell it in 24 hours at this point in time. Now you see it, right? There was an article in October in Phoenix Business Journal. I think it was 37% of real estate agents were having to get second jobs. They were having to go because they could not make it. It wasn't as easy as it was there. Still a lot of business being done and learning to pivot and see what else is out there in evolving markets is where it comes down to, right? That's what changes the agency.
It’s Not What Your House Is Worth; It’s What It Can Do for You (Pause, Identify, Respond)
