Kim Ryan on REAL Broker's decade of growth and what comes next. The company hits 100,000 agents by staying focused on solving agent problems. She believes scale doesn't stop innovation if you keep building new products like Real 2.0.
Our company's 10 years old this year. That is a baby company who has grown astronomically, frankly, is growing astronomically month over month, which is great. And we won't always have that kind of growth. Sure. Here's the thing. I don't think it's so far fetched to think that we won't continue to have very significant growth even after we hit this mammoth number plateau. Right. Give us 100,000 agents. I don't think that will stop us. No, I don't think it will stop us. Because we'll hit this plateau and go, well, people are fading in and out. You know what? As long as you keep thinking real 2.0. Yeah. Or 8.0 by then. Right, Right. Like, we keep thinking, we keep innovating, we're paying attention, our heads on the swivel to go, hey, what do we need to do? What problem do we need to solve? And this is why I think you felt so much in alignment with real, because that's your mindset. You're looking at these transactions, these deals and case scenarios that are coming in and going, what problem can I solve? Real says, hey, we're a real estate brokerage. My head's on the swivel. What problem can I solve? What problem can I solve for the agent? What problem can I solve for the consumer? Right. What problem can I solve for whatever. Right. Can we make it more efficient? Could we make it more effective? Could we make it easier? Could we make it more accessible?
It’s Not What Your House Is Worth; It’s What It Can Do for You (Pause, Identify, Respond)
