Outsourcing Customer Service?? #shortvideo #shorts #short #realestate #money #investing #house #tips

11 Sept 2024 · 1 min

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Steve D Valentine warns against outsourcing core relationship-building in business. He advises hiring team members to handle tasks so the owner can focus on personal investor/client relationships; team members should augment the customer experience (e.g., customer service calls) and make the owner "look really freaking good," but not replace direct conversations or ownership of investor relationships. The ideal team has a "servant's heart" to lift the business.

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The last thing you should ever, probably never outsource is the relationship building. Right? I mean, you're hiring people to take the other things off your plate so that you can do more of the relationship building. You can't outsource it. You can add to it, though, right? So if you do have, if that TC person is making a customer service call, right. That's an addition to the experience. But you can't. That would be like me telling Tammy that she is responsible for all investor relations. She's responsible for keeping them engaged and creating customer service. What she, she's not responsible for is what the investor calls and says, hey, I'd like to sit down and talk with Steve and go through our loan. And what this is. Those are my responsibilities. Her responsibilities is to make me look really freaking good to the investors. And that's the goal. Right? These people you're surrounding yourself, they're servant's heart and they're there to lift your business up and be part of it, not to just do a job.