Short video by Steve D Valentine advising buyer agents that compensation conversations are essential; he warns that removal of standard compensations will force buyer agents—especially inexperienced ones—to prove their value, ask buyers more questions, and formalize contracts. The clip emphasizes confronting fees, assessing buyer workload, and having upfront agreements.
Chapters
This is your income, this is your living, and what you determine your worth is. And the investment of those people is up to you. And you have to have those conversations. And by the way, in one week when these compensations start to be removed, I believe that the buyer agent side of this business is going to struggle like a mofo. Because somebody asked me today, like, what would it be like? Now I'm like, well, here's the deal. The buyer's agents are freaking out, especially the ones that have never really had compensation conversations because it was the easiest, lowest hanging fruit entry into real estate. You didn't have to tell somebody as a one day old licensed agent that I'm charging you $12,000 and I don't know what the hell I'm doing, but it was easy. And so now we have to show and prove our worth and be willing to have the conversation. So whatever percentage you put in there, keep in mind, this is why we ask a lot of questions with the buyers up front. Because you want to figure out like how much work is this person going to be? Because remember when we signed a buyer broker, we now have a contract with that person.