Something to Know about REAL BROKER

Steve D Valentine spent 25 years in real estate, including running a Realty Executives franchise. He paid $45,000 into his previous company over three years with minimal return, then switched to Real Broker for better ROI, technology, and culture.
Questions this video answers
Three years.
About $45,000.
Chapters
You've been at real for three years now. What do you think the biggest benefit to you has been being at real for three years?
Culture.
Technology.
And a company that truly believes in its goal, which is paying its agents to be there.
So what that means is that for doing what I've done for 25 years.
In the last three, the brokerage that I'm at is absolutely paying me to be there. I invest up front through my production, and then there is a reward on the backside of it that increases my retirement. Plus the other levers that get pulled in the company, whether it's through partnerships, you know, through joint ventures, or through real attraction, which is attracting other agents into your network downline.
And it's allowed me the biggest benefit.
Which I'm most excited about. In all the years that I've built.
Teams, had agents, all the things.
Real gave me the ability to build a team that doesn't have to wave my flag. And we all get to collaborate and partner together on multiple different things.
And everybody gets to run their business.
And I get to help and support. And on top of that, the agents are supporting each other, building a ladder community, which means everybody's willing to reach down and help the next person in the door.
So being in real estate for 25 years and being in, like, separate brokerages for 21 years before joining Real, like, what. What was the difference in that transition like, for you?
Whole transition from brokerage to brokerage?
Yeah, like, from actual, like.
So when I started at Realty executives, 100% commission, they were the elite of the elite companies. When I got into the real estate and led by Rich Recorder and John Foltz and Dale Rector, was the original 100% commission company, and they were the elite. And the transition out of that brokerage to the next was actually transitioning to buying a franchise. So I bought a realty executives franchise. My partner, Dave Carrick, and that transition was pretty simple. We had a limited version of a realty executives franchise. And the reason we did that is that it was easier for us to move from realty executives Phoenix to our own brokerage without changing a lot of signage was an easy transition. Why we closed that franchise down was because we did it to do the foreclosures. And that was an easy way for us to run that business. Then what happens is we end up being done with the foreclosures and the necessity to own a brokerage and essentially run two companies. You see, because I'm an active, participating agent and a broker, I didn't want to do the brokerage piece because you're, you're doing two businesses, it wasn't worth the liability and the extra work. So we just simply closed that down. We closed the brokerage. We all moved our licenses to my home group. I had my team there. I went with those partners from the foreclosure business and that was a great transition. My home group was an up and coming brokerage at the time and several of my friends were there. It worked out really well. I've got nothing bad to say. My time there, it was great. I got to pour in. They gave me a lot of opportunity to speak and create a reputation. And at the end of the day, it was an opportunity that was presented to me to change my structure. And so transitioning to real was because I had a very good friend and life coach, Kim Ryan, come in and explain what real had to offer. And it was a simple transition because of return on investment. So the same amount of money that I was paying into my home group, there was no return on it. And I was there three years and I paid about $45,000 into the company. I didn't get anything in return for that. The return that I did get was some training, some opportunity, those types of things. So I can't say nothing monetarily. There wasn't a return on that investment. So transitioning into real was very easy because it's an investment opportunity and if you're trying to be an investor, want to invest all those pieces you're going through and you're looking at, if I pay this company X amount of dollars, what is my return on investment? Are they training me, are they coaching me, are they providing support, are they providing technology? You're the only one that can judge what that is. Well, all those pieces were not important to me. What was important to me is what the return was with the company. I own my own office building, I have my own space. I didn't need an office. I needed a place where my license could be hung and I could do business and there was a return on investment. So that's why the change in the real and has been the best transition and 20 years, right? Because of what it is. And the funnier part is when you try to talk to people about the opportunity, it's met with this rather than, yeah, I'll hear you out and look at the future part of it. And it's so frustrating because I look at you as a 21 year old and go, man, if you got your real estate license and you had the same opportunities when I got my license at 20. What would your bank account and your retirement look like at age 30 versus what mine looks like at age 50?
Right.
It's incredibly ridiculous. And it's met with this. It's met with, oh, I wouldn't make that move. Like, it's going to cost me money. It's going to do all these things. And the reality is, is, like, you are leaving money on the table for your future by not looking at the opportunity. And it's fascinating because everybody calls me, like, I want to flip houses. I want to know how to invest. They won't even do the small thing by investing in a company where their license is hung. And that is like, the smallest piece of it. And they give us all these opportunities to capitalize on it. So if you're looking for a brokerage change, you want to talk about it, Those are my opinions. I've made lots of changes and I'd love to chat about it. I love real. And that's where I'm going to be.
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