What are your options in 2025? #entrepreneur #tips #shorts #short #shortsvideo #shortvideo

1 Jan 2025 · 1 min

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Steve D Valentine tells real estate agents to stop sending postcards based on neighborhood turnover rates and instead build strategy-driven campaigns that give sellers more options. He says this approach delivers much higher ROI than traditional volume marketing.

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When you start to go down this road of the marketing, the campaigning for being more on the strategy side and giving sellers options, your return on investment is tenfold what the traditional real estate agent would look at, because the traditional agent would look at, okay, so this neighborhood turns over 8% every 12 months. And that means that if I start doing postcards, I'm going to invest $5,000 a month to this. I have to take nine listings, which doesn't make sense. That's all the stuff they go through and go, this isn't worth it. And it's not that it's not worth it, it's that they don'. Any other options that would give them the ability to capture additional income?