Steve D Valentine argues that accountability works best when it points toward what you want, not away from punishment. Real estate agents who ask for leads should ask themselves first: am I actually willing to do the work to get them?
Chapters
The negative consequences. What we are typically conditioned for. If you don't do these things, you lose your job. You go to bed a half hour early, you lose the Xbox. So accountability has constantly been a negative conditioning rather than a positive conditioning of, hey, these goals that we set. The exciting part is keeping accountable is moving you in the next direction. Income level, work level, work, life, all the things, if you do these things, but you have to want to do those things because it's a positive consequence. And being you being accountable to me for the things you said you were going to do. And so when you take the agents and they come in like that, it would be like, yes, I want leads. Cool. Are you willing to do these things in order to make a positive impact on the goals that you want to have.