Steve D Valentine explains why he educates his real-estate contacts instead of hunting for new investors. Teaching them about investing lets him guide them away from mistakes and show why his deals beat bank CDs: better returns, liquidity, and property backing the investment.
Chapters
One of the greatest things is taking your database. And what's cool about is it works anywhere in the country, is that when you take that database and you start to educate them on certain things, you create an investor pool. Rather than looking for investors, you're teaching your own consumers how to invest with you and being able to guide them. Which means what you're doing is helping them with all of your experiences to not make the mistakes and have that guidance. And you're showing them what it looks like. It's like the people we sat with this morning. You know, she's very smart and, you know, she's looking at it going, I met with my bank's financial advisor and they said that if I put all my money in this CD for two years, it'll give me 5% interest per year. And I'm like, yeah, and what are the penalties for pulling that out? And we went through all of them like, so I'm still giving you 2% higher. And you have the ability, if you need money or principal reduction, you can do that. Where do you think is smarter with that? And that's the piece is like, people look at the institution and go, well, this is the safe space. But it's showing them, well, I'm just as safe as an institution because of the real estate that we own and is secured by.
