
0:33
A salesman explains why pushiness fails using Bruce Lee's water metaphor. Water adapts to any shape, flows around obstacles, and persists without force. The best salespeople work the same way: flexible, patient, and relentless without pressure.

A salesman explains why pushiness fails using Bruce Lee's water metaphor. Water adapts to any shape, flows around obstacles, and persists without force. The best salespeople work the same way: flexible, patient, and relentless without pressure.
You know, my philosophy in life actually stemmed, it's very Taoist, stemmed because one of my heroes was Bruce Lee. If you know Bruce Lee? Be water, my friend. Because you can pour water into a cup, it becomes a cup. You know, you can, water can crash, it can flow. It always finds a way. It's kind of like sales. You can, if you think yourself as selling like water, you always find a way. If you put it into a container here, it can evaporate even and come back. Sometimes it can corrode the metal if it's that, and it'll get through, you know, but it always is persistent. There's always water and it always continues to— Fascinate. So very flexible, very flexible. Yeah.

It’s Not What Your House Is Worth; It’s What It Can Do for You (Pause, Identify, Respond)