Steve D Valentine argues real estate businesses choose between transactions, which create a feast-or-famine cycle, or relationships, which build sustainable momentum. A transactional approach means reselling yourself repeatedly. Relationships let you sell yourself once and keep the momentum going.
Chapters
You are eight months or nine months into this business, and your choice right now in your path and your trajectory is to build a business that is like being on a roller coaster. And what is that like? There's days that you want to stay in the seat and go again, and there's days you want to get off and puke your brains out, and there's days you don't know if the roller coaster is actually going to come off the track or make it back to the destination. Right? But it's the same freaking ride over and over again, and it gets a little mundane and a little boring. And what does that ride look like? It's the feast or famine in real estate, which means we do all these things to generate the business. We work the business, and we stop generating while we're working. And then the roller coaster comes down the hill, and we have to regenerate to climb up the hill and we keep going down. Right. The question that I asked you earlier was, do you want to get up in five years and resell yourself 100 times, or do you want to get up in five years and somebody had already sold you? Right. And that's the difference between building transactional and relationship. And there's a longer path. The transactional is the roller coaster. The relationship is the train. Right. And so what happens with the train is we get to lay tracks where we want to go as we're building that based on how we build the business. And I. I think the business should have a couple of layers to it and not get overwhelmed.
