Short advice clip by Christina Hall listing three immediate actions to improve branding: (1) stop using random Canva templates and enforce visual consistency to build recognition and trust; (2) avoid focusing solely on aesthetics—communicate values, story, and position; (3) deeply understand your target audience beyond basic demographics (behaviors, thoughts, struggles).
Chapters
Three things I would immediately do to improve my branding if I knew my branding needed to be improved, the first thing I would do is stop using random canva templates on social media. Consistency is key and when everything looks consistent and like it's part of the same brand family, you are going to generate more trust, which is going to generate more sales and more people who want to follow and trust in your business. This builds recognition and that is something all brands want. Second, I would stop focusing on only aesthetics. I know I just talked about aesthetics, but I would stop focusing on only that. Branding is not just visuals. Branding is so much more. You need to convey values, a story and a position. If you think about the brands you love, they all stand for something. They all have something unique about them and they all speak to you in a way that you enjoy, you, trust, you like. And the third thing I would do is stop neglecting my target audience. Your target audience is not women age 25 to 45 who live in the U.S. that's a demographic. When you understand, like at their core, who your target audience is, what do they do every day, what are they up to, what do they think about, what do they struggle with? And.