Christina Hall shares three ways to boost website conversions: make navigation frictionless so visitors move easily from A to B, use authentic images instead of cheesy stock photos, and write specific calls-to-action instead of generic "Learn more" buttons.
Chapters
If I see one more button that says learn more, what are we learning more about? Are we even learning more? Are you taking them to somewhere to learn more? I'm going to tell you exactly how to improve your website's conversion rate. First, you have to make sure your website is user friendly. And I know this is a big buzzword, so what the fuck is user friendly? If your visitors coming to your page expecting to see something, cannot find what they're expecting to see quickly, easily and move forward easily, they are going to leave your website. You have to make sure that you are creating this simplest experience for them to get from point A to point B. Second, you have to use high quality images and that does not mean just grabbing high resolution stock photography. Internet's been around for too long now and people can tell when cheesy, corny stock photography is being used and it makes you look scammy. Have to use images that resonate with your audience and represent your brand. And the third is to include clear calls to action. If I see one more button that says learn more, what are we learning more about? Are we even learning more? Are you taking them somewhere to learn more? It is so much easier to just tell people where your button is taking them or what's going to happen after they click it. Try different.