Christina Hall says you can raise prices without changing anything about your business. Stop marketing to price-sensitive customers and start talking to people who value quality. They'll pay full price and give you the confidence to keep raising it.
Chapters
I'm going to make this so, so simple. You do not have to increase your skills or learn more or offer more to raise your prices. You only think that because it's hard enough for you to get people to want to pay the prices you're asking for right now. And the reason that's the case is because you're not talking to people who would be more than happy, more than willing to pay what you're asking or more for what you're offering right now. You only know how to talk to people who are tight with their money and you have no idea how to talk to people who know that you're going to offer them a quality service based on what you're saying and are willing to give you all of their money. The only reason you think that's not possible for you is because you don't think that you are worth it. Because you really don't know who the you're talking to once you actually grasp who it is you're talking to, your target audience, what they want to hear from you. And you leverage it by putting it out there in your marketing, on your messaging and your carousels, on your posts and you see aligned people coming to you saying no problem, tell me where to sign, I'll pay in full today. When you see that, you will finally start believing that you are worth what you want to ask for. And then you'll be able to raise your prices because you'll already know how to speak to the people who say great.