Christina Hall argues that businesses should have a website even if they do not plan to sell online. She explains that websites are more than e-commerce stores, serve to establish credibility and trust, and that having even a poor website is preferable to having none because consumers check the internet to judge legitimacy.
Chapters
I had a potential client once asked me if I thought that they even needed a website because they didn't plan on selling anything in their website. And this is a really good question I'm going to answer, but first I want to explain something. A website is not just an e commerce store. Websites serve so many different purposes and I think we sort of lost sight of what a website really is these days. And when business owners think of a website, they might very often be thinking of just like, what products can I sell on them? But there's so much more. So to answer the question of this client, I would say I think everyone could benefit from having a website. Obviously I'm a web designer, so of course I'm going to say that. But the genuine truth is a shitty website is better than no website. People take to the Internet these days to establish credibility of a business. If you don't have a website, it's more often that they're going to not trust you because you don't seem legit. There are also about a million and one benefits having a website can do to give you more credibility on the Internet, which is as important as ever these days because everyone's on the Internet. Not only that, but there are a ton of scammers on the Internet. You need to do whatever you can in order to establish the credibility of your business so that more people trust you. And when more people.