Believe it or not.. this is what I actually tell people! #brandstrategy #branding #webdevelopment #b

I am a brand and web designer and I make the most money off of my brand designs and web design. But I still tell my clients if they could only choose one of my three main packages which focus on brand design, brand strategy, or website design, I would do brand strategy. There is nothing more important than knowing your target audience and knowing how to show up in front of your target audience, knowing what their pain points are and how to speak to them and how to be the character, the brand character that you need to be in order to attract your specific target audience, audiences, personality, emotional type, etc. If you don't know those things, you don't know what to post on social media, you don't know what to put in your emails, don't know what to put in your ads and your marketing. You don't know anything. You need a brand strategy over everything else. Every time one of my clients come to me and they're like, okay, well which one would you choose? If I could only pick one, it's brand strategy every single time.